Marketing Like a Mother

This week on the Marketing Like a Mother podcast, we’re taking an ongoing conversation we’ve been having offline and bringing it into the light: we’re talking about our own strategies for balancing our multiple priorities, including tackling (seemingly) never-ending to-do lists while running our businesses with the urgent and immediate tasks of raising a family. We discuss: Our own personal schedu...

This week on the Marketing Like a Mother podcast, Olivia is talking with the CEO of Operations Agency and the Founder of Master Maternity Leave, Alyson Caffrey. Alyson created a system for mompreneurs to master maternity leave so that they don’t have to choose ‘business or baby’ after starting or growing a family and she prides herself on helping business owners create systems that amplify their b...

In this week’s episode of the Marketing Like a Mother podcast, we explore the topic of networking, both for the purpose of making sales as well as for making potential collaboration connections. We discuss: ⭐️ Networking as an industry standard for looking for clients, partners, collaborators, and prospecting ⭐️ Networking as introverts ⭐️ The pros and cons of “traditional” in-person networking...

We've reached the end of the year and of the first season of Marketing Like a Mother! In this episode of Marketing Like a Mother, Michelle and Olivia take a look back at 2022 and prepare for the new year. They talk through: - How they tackle year-end reviews - Their own personal strategies for preparing for the new year - Lessons learned throughout the year - Trends they have noticed and believe w...

In this latest episode of the Marketing Like a Mother podcast, Olivia is chatting with Mindset and Business Coach Natasha Clarke. Natasha helps female entrepreneurs build their online service-based businesses without the hard hustle. She teaches how to blend soul and strategy to create the income and impact you desire. In this episode, you’ll learn: How to blend soul and strategy to create success...

In this episode of the Marketing Like a Mother podcast, Michelle is chatting with Carina Lawson, the MBA-backed founder of Ponderlily Paper & Planners, Business Efficiency Consultant, and Certified High-Performance coach. Carina supports female entrepreneurs and career professionals with families in making empowered decisions with their time to live full out, even when life gets full. Michelle and...

In this episode, Olivia is joined by the amazing Suzanne Clarke. Suzanne is a Leadership and Well-being coach, as well as a yoga and meditation teacher, based in Ireland. Suzanne helps women prioritize themselves, manage stress and overwhelm, and live their best life. In this episode, you’ll learn: How to know your energy and recognize stress in your body (even when it’s become “normal”) How to in...

In this episode, Michelle and Olivia have an honest chat about "niching down." They discuss: The general go-to niching advice given by most marketing gurus... and how it doesn't sit quite right with a lot of entrepreneurs How they're navigating niching within each of their 3 businesses How niches can change over time What to focus on when creating a niche How your niche affects your marketing and...

In the latest episode of the Marketing Like a Mother podcast, Olivia sits down with multi-award-winning website creation coach, Vicky Etherington. Vicky has been supporting entrepreneurs in their online marketing and with their websites since 2003, working with coaches, course creators, and people transitioning into entrepreneurship. She teaches how to grow an online business and create your own c...

​Today on the Marketing Like A Mother 🎧 Michelle is chatting with Camera Confidence Coach Julia Myles about the power of video and how you can overcome your camera-shyness to boost your business. In this episode, Julia and Michelle dive into: ⭐️ Building your confidence to show up on camera ⭐️ The power of video for your business from filming lives and running sales calls to hosting webinars an...

In this latest episode of the Marketing Like a Mother podcast, Olivia is joined by Wellbeing Coach Sandra Lindholm. Sandra helps female entrepreneurs transform from just surviving to thriving by creating a healthy business with simple strategies that they feel excited to show up for (and that will get sustainable results). In this episode, you’ll learn: How to create a healthy business and go from...

In this episode, Michelle sits down with Award-Winning Mindset Coach & Business Strategist, Jenni Donato. Jenni is the host of The Mindset and Method Podcast, Creator of The Mind Spa Business Accelerator Programme, and joint host of The IGNITE Business Hub. She helps female entrepreneurs to blast through mindset blocks to create a business that makes them the money they want from doing what they l...

In this episode of the Marketing Like a Mother podcast, Olivia is chatting with the Integrated Success Coach herself, Laura Ellera. Laura is an award-winning, top-ranking podcaster, speaker, neuroscientist in training and ICF accredited Integrated Success Coach™️ whose sole purpose in life is to help female leaders connect deeply to themselves, their message, and their audience by releasing their...

In this episode, Michelle and Olivia do a deep dive behind the scenes of their schedules as mompreneurs. They discuss: Their schedules with 2 businesses each + toddlers Non-traditional schedules vs "regular 9-5" Their secrets behind balancing it all (without losing their minds...) The danger of just "putting out fires" all day How to determine what's truly urgent and/or important in your schedule...

In this latest episode, Olivia sits down with author and certified Mindful Schools meditation educator, Miranda Lee. Miranda specializes in practical meditation coaching for busy families, teaching parents and kids how to lead contented and balanced lives using mindfulness and meditation techniques. In this episode, you’ll learn: How mindfulness can help you in business, especially in stopping the...

In this episode, Michelle sits down with lead generation and email funnel strategist, Allison Hardy. Allison helps busy mompreneurs stay in part-time hours by scaling their businesses by selling more of their course or membership. She teaches her clients how to implement her proprietary email funnel framework that introduces habit-based automation into the email funnel, so that your lead is qualif...

In this episode, Olivia is joined by Life and Mindset Coach Jenny Baird. Jenny specializes in Communication and Performance and spent the last 20 years performing as a singer/songwriter, communicating and presenting professionally, coaching in multiple settings… …not to mention doing the intense personal work required to dig her way out of who she was “supposed” to be and discover the power and fr...

In this episode, Michelle sits down with Kajabi specialist Jaimee Claxton. Jaimee is the Founder & Creative Director at Website Restyle, as well as a double Olympian, mum of three, and a coffee loving Kiwi living in France! Jaimee supports female entrepreneurs, online coaches and course creators by removing their tech stress and allowing business owners to focus on what they love - their business!...

In this episode, Olivia chats with financial coach Victoria Sexton. Victoria is also the bestselling author of Effortless Money: How to Align Your Wealth and Your Woo and is the host of the Don’t Play With Trash podcast. In this episode, you’ll learn: Why women should iinvest more than men What your beliefs, values, and mindset have to do with your financial situation What you can do NOW to improv...

In this episode, Michelle and Olivia talk about an up-and-coming trend in the business world: collaborations. They discuss: The different kinds of collaborations How to get over “collaboration FOMO” The importance of knowing yourself Testing what works Collaboration tools we love How we turned barriers into assets How to get started with collaborations Other links mentioned in the show: Join the S...

In this episode, Michelle sits down with Lee Midlane. Lee has built her business around the goal of making video more accessible and less scary for women, and getting them more visible in their businesses. In this episode, Lee and Michelle dive into: Helping women overcome the mindset of being on camera and video and purposefully desensitizing yourself to seeing your face on screen How Lee grew he...

In this latest episode, Olivia sits down with high-performance neurocoach Heather J. Crider. Heather is also the host of the Go Reflect Yourself podcast and a leading expert on brain-based growth, thought transformation, stress reduction, and burnout recovery. In this episode, you’ll learn: How to create a joyful, fulfilled life of your dreams - even when you feel like it can’t happen for you How...

In this episode, Michelle sits down with the lovely Carla Shohet to talk about the importance of community and empowering mothers to shape their own future. In this episode you’ll learn: Why Carla is so passionate about helping mothers create their own financial independence What contributes to forming your identity as a mother The benefits behind finding a community as a mother The concept of Mat...

In this episode, Olivia sits down with Donna Dube, a homeschooling mother of two teenagers and the founder of Productivity Plus. Donna helps CEOs reach their full potential without the burnout and stress that comes with managing a growing and scaling business. You’ll learn: How not to get overwhelmed with ALL the data How knowing the data helps you move forward in your business How to pinpoint whi...

In this episode, Michelle and Olivia talk about all things email marketing. They discuss different strategies that have worked for them and what hasn't worked, as well as other topics like: Olivia's strategy for reviving her list after taking a 2 YEAR break How to get people on your list How to choose a platform Which metrics to track Olivia's (somewhat) controversial daily email strategy How to s...