Marketing Guides for Small Businesses

How To Keep Your Competitors Grubby Hands Off Of Your Best Customers.  In this episode, we dive into the world of client retention and discuss how small businesses can keep their best customers from falling into the hands of their competitors. Our marketing guides will share what client retention really is, common mistakes small businesses make, key factors that strengthen customer loyalty, client...

Welcome to the third episode of our series on "Marketing Things That Bug Me". In this episode, we'll be discussing various marketing strategies and tactics that can help businesses drive sales and engagement with their customers. Our Marketing Guides For Small Business will share their personal experiences and insights on referral marketing, SMS marketing, email marketing, social media marketing,...

Welcome to today's episode where we'll be discussing the best practices for content marketing in 2023. Content marketing has evolved over the years, and in this episode, we'll cover the latest trends and strategies that you need to know to stay ahead of the game. Our guides, Ian, Ken and Paul, are experts in the field of content marketing and will share their insights and practical advice on vario...

Welcome to the second episode of our series on "Marketing Things That Bug Us". In this episode, we'll continue our discussion on the marketing tactics and trends that irritate consumers and marketers alike. Our marketing guides will share their personal experiences and opinions on these topics and provide practical advice on how to avoid these annoying practices in your marketing campaigns. Whethe...

Competitor Intelligence & Why It Matters Does it matter what competitors are doing? Do I really need to care? Does what they're doing effect me and vice versa? If I wanted to know what they're doing, how would I find out? What kind of info can I get access to? How can I leverage this competitor info to better market my own business?

Welcome to today's episode featuring special guest Kyle Roof, an SEO expert and founder of High Voltage SEO. In this episode, we'll dive deep into the world of SEO (search engine optimization) and learn from Kyle's extensive experience and knowledge in the field. We'll discuss the latest SEO trends and tactics, keyword research, on-page optimization, link building strategies, and much more. Whethe...

Welcome to today's episode where we'll be discussing some of the marketing things that bug us. In this multi-part series, we'll explore the common marketing issues, myths, things that are misunderstood or overlooked. I We'll share our personal experiences and opinions on these topics and provide suggestions on how to avoid these annoying practices in your own marketing campaigns. Whether you're a...

Unlocking the Power of Marketing: Understanding the Importance of Strategy Before Tactics In this episode of our Marketing Guides for Small Business Podcast, we dive into the crucial topic of strategy before tactics. Our experts discuss the impact of having a solid marketing strategy in place and how it can lead to better results for your business.

Welcome to today's episode where we'll be discussing Google Ranking Signals. Google uses a complex algorithm to determine which websites to display on the search engine results page. In this episode, we'll explore the different factors that Google takes into account when ranking websites, such as website content, backlinks, page speed, mobile-friendliness, and user experience. We'll also discuss h...

Welcome to this episode, where we'll be discussing how most businesses don't do nearly enough when it comes to creating content. We'll discuss how to create a content plan and why you need one. Creating a content plan is crucial for building a strong online presence and reaching your target audience. In this episode, we'll cover the key components of a content plan, including identifying your targ...

2023 Marketing Trends And How To Leverage Them In this podcast your marketing guides will explore trending marketing strategies, tactics, and tools, and how you as a small business can take advantage of them this coming year.

Today we’re going to totally nerd out. We’re discussing the history of marketing: When did marketing first begin? What did early marketing look like? What has impacted marketing over the years? Decades? Centuries?  Listen in to learn where we’ve come from and where we’re going. You’ll definitely learn something you probably didn’t know before. Plus, you might just get some ideas that help your bus...

In this episode, we discuss what we, as marketers see as some Google search ad trends in 2023. Costs have increased and conversion rates have decreased; although that varies by industry. There are also some interesting trends when it comes to demographics.

In this episode we’re discussing the history of marketing: When did marketing first begin? What did early marketing look like? What has impacted marketing over the years? Decades? Centuries? Listen in to learn where we’ve come from and where we’re going. You’ll definitely learn something you probably didn’t know before. Plus, you might just get some ideas that help your business move successfully...

In today’s episode, your Marketing Guides are weighing in on what we think will be important for 2023. TikTok, Google, Facebook, customer behavior and expectations, artificial intelligence, privacy change–all of these and more have evolved and are poised to have a big impact on marketing in 2023.  Check out this episode to learn more about what to expect in the coming year and how you can prepare...

As another year wraps up, many of us are thinking about next year’s success. In this episode, we look at marketing planning for success. We cover what marketing planning entails, who should be involved in the process, how to successfully map out your marketing and how to create a plan you can actually stick to. Tune in to learn how you can effectively review the past year’s marketing efforts and p...

Video is the most consumed content on the internet. As video consumption has steadily increased, the importance of using it for your business has also increased.  Even small businesses can benefit from including video in their content marketing efforts–how-to videos are one of the most searched for videos on YouTube.  But it’s not as easy as just making a video and uploading it to YouTube. Just li...

Jon Loomer is an accidental marketer and advertising educator who launched jonloomer.com in 2011 after two layoffs. He found a niche in advanced Facebook advertising beginning in 2012. His experience with Facebook goes back to his years with the NBA when the league partnered with Facebook in 2007. Jon’s business is built around educating advertisers on the tools, skills, and strategies that they n...

If you run a small business, you likely already know the importance of SEO. But you may feel overwhelmed with the amount of information out there telling you what you should or shouldn’t do when it comes to SEO. Maybe you’re trying to decide if you should invest in some help with your SEO but aren’t sure how to evaluate potential partners. In today’s episode, we’ll cut through the information over...

Today’s episode is all about holiday promotions. When we think of holiday promotions, what comes to mind for most of us are B2C or other consumer-facing promotions. Which makes sense. For retailers, the holiday season truly is “the most wonderful time of the year” –most retailers make 30% of their annual sales in the last few weeks of the year. Many B2B companies, however, completely gear down dur...

Facebook continues to be a social media powerhouse. Even though other platforms are growing in popularity, Facebook continues to have a large audience of engaged users. Despite this, many businesses have not tried Facebook advertising or have tried it without success. If you’re a small business owner who would like to get started with Facebook advertising, today’s episode is for you. We’ll take a...

You’ve spent time building a great website, developing lots of great content and establishing a solid digital marketing strategy. Now, for some reason or another, you need to migrate your website.  You’ve heard this can potentially undo your hard-earned SEO work and might cause a drop in website traffic. While this may be true in some cases, if done right, migrating your website doesn’t need to im...

If you spend any amount of time on the internet, you’ve probably realized that there are a ton of bad blogs out there–blogs that are poorly written, don’t provide the information you’re looking for, are stuffed with keywords but don’t provide you with any real value or are just trying to sell you something. In today’s episode, we’re going to dig into writing effective blog posts that provide real...

Are you wondering if your small business needs web analytics? If you have a website, then yes, you need web analytics. Web analytics gives you insight into the performance of your website and is a valuable tool for any company with a website. Exploring your web analytics can help you understand how your website’s visitors behave once they’re on your site, who your audience is, where they’re from a...

Branding includes your logo, name, design and any other components associated with your brand’s identity. But branding goes further than that. It captures almost everything about your business–your vision and mission, the look and feel of your store (whether brick and mortar or virtual) and website, your social media profiles, the tone of your emails and social posts, and the way you market and de...