Marketing Girly by Sky Society

Join Natalie in a special solo episode where she shares actionable advice on crafting a marketing resume. Join the Sky Society Women in Marketing private LinkedIn group . Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

✨  Mirela Pajazetović, Senior Director, Global Retail Expansion @ Alo Yoga  ☁️ How Mirela grew Alo Yoga from 6 to 100+ stores through strategic retail expansion  ☁️ How to turn inconsistent in-store experiences into a luxury-level customer journey  ☁️ Career moves that helped her go from sales associate to global retail director  ☁️ Advice for breaking into fashion retail without following a trad...

✨  Margaret Li, Senior Brand Manager @ Procter & Gamble ☁️ The difference between brand marketing and brand management ☁️ How to know if getting your MBA is the right move ☁️ Resume tips that will actually get you hired ☁️ How to stand out in competitive marketing interviews ☁️ Why you need to take ownership of your career growth Join the Sky Society Women in Marketing private LinkedIn group...

✨  [REPLAY] Bonnie Wong, Senior Manager, Client Engagement @ Saint Laurent ☁️  Bonnie’s career journey from Chanel, to Christian Dior, Bottega, Hermès, and Saint Laurent ☁️  Defining client engagement and experiences ☁️  Internship strategies for luxury fashion industry ☁️  Planning and executing luxury events ☁️  Career progression and networking in luxury fashion marketing Join the Sky Society...

✨  Sara Gramling, Head of Brand + Community @ Magnolia Bakery ☁️ How Sara went from PR to leading brand partnerships ☁️ The unexpected items Magnolia has launched with other brands ☁️ Why saying no to partnerships is just as important as saying yes ☁️ What it’s really like growing your career at one brand ☁️ How to break into partnerships and stand out in interviews Join the Sky Society Women in...

✨  Kate Elliott, Senior Manager, Marketing Events @ Anthropologie ☁️ What it’s really like planning events at Anthropologie ☁️ How Kate turned retail and theater experience into a dream job ☁️ The behind-the-scenes magic of experiential marketing ☁️ Advice for finding your career path when it feels unclear ☁️ Why soft skills and passion matter more than your major Join the Sky Society Women in Ma...

✨  The Marketing Career Advice I’d Give My Younger Sister with Natalie Peters, Founder & CEO @Sky Society Join Natalie for a special solo episode where she opens up with a real-talk career advice for anyone navigating the world of marketing in early stages. Join the Sky Society Women in Marketing private LinkedIn group . Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

✨  Samantha Mason, Brand Marketing Manager @ Erewhon ☁️  Career growth and development in experiential marketing ☁️  Freelance vs. agency vs. in-house marketing ☁️  Brand partnerships at Erewhon ☁️  How to cultivate a community through experiential marketing ☁️  Launching not one, but two side-hustles around events and community ☁️  Personal branding and developing your online presence Join the S...

✨ Jessica Cattaneo, Head of Product Development at Boy Smells ☁️ How Jessica spent 13 years growing her career at L Brands  ☁️ What it takes to develop a bestselling fragrance  ☁️ Behind the scenes of the Boy Smells rebrand and relaunch  ☁️ How becoming a mom reshaped her perspective on career and purpose ☁️ Why trusting your gut might be the best career move you make  Join the Sky Society Women...

✨ Cassie Capuozzo, Head of PR and Partnerships at Nadine Merabi  ☁️ How Cassie built her marketing career without a university degree  ☁️ What it’s really like leading PR and influencer strategy in fashion  ☁️ Why authentic content is winning over curated aesthetics  ☁️ How to get noticed by fashion brands as a micro influencer  ☁️ The advice Cassie gives to every young woman in marketing  Join t...

✨ Camille Zingoni, Influencer Marketing Lead at TBWA\Chiat\Day for Nissan United ☁️ How Camille transitioned from PR to social to influencer marketing  ☁️ What influencer marketing looks like when you’re selling cars  ☁️ Why Nissan sends creators to factories instead of beach resorts  ☁️ The magic of brand alignment and long-term influencer partnerships  ☁️ How trusting your gut and getting a lit...

✨ Clémence Gruel, Head of Creative at We're Not Really Strangers  ☁️ How Clémence landed her dream client through a personal project  ☁️ The freelance strategy that helped her go full-time with confidence  ☁️ Why creative direction isn’t just for art directors  ☁️ What makes a powerful portfolio (and what to leave out)  ☁️ The mindset shift that made her freelance journey sustainable Join th...

✨ Tara Fraser, Creative Operations Director at Touchland (previously @ Spotify, Rent the Runway and Square)  ☁️ How Tara landed her dream contract at Spotify and made the leap from full-time offers  ☁️ What it’s really like to produce global campaigns and work with talent like Jaden Smith  ☁️ How to break into creative operations and project management  ☁️ Why being a great manager starts with un...

✨ Nalima Touré, Global Creative Operations @Bobbi Brown Cosmetics ☁️ How Nalima pivoted from tech to fashion and beauty  ☁️ What it's really like producing campaigns for brands like Vogue and Gucci  ☁️ How to break into beauty and creative production without a linear path  ☁️ Tips for networking authentically and getting hired through word of mouth  ☁️ Why trusting your intuition is the most...

Join Natalie for a special solo episode where she rapid fires through a dozen common and costly mistakes she sees on marketing portfolios. Join the Sky Society Women in Marketing private LinkedIn group . Follow us on Instagram @skysociety.co and TikTok @skysociety.co

✨ Sarah Boutin, Senior Director Global Copy & Story at Benefit Cosmetics ☁️ Pros and cons of the beauty vs tech industry ☁️ Lessons learned as a beauty copywriter at Benefit Cosmetics and Bare Minerals ☁️ The importance of taking risks in your career ☁️ How to develop a learning mindset Join the Sky Society Women in Marketing private LinkedIn group . Follow us on Instagram @skysociety.co and...

✨   Chaia Raibon, Director of Social Media and Community @Hatch ☁️ How Chaia transitioned from journalism to social media marketing  ☁️ The power of authentic community building and why it matters for brands  ☁️ Why taking risks and moving cities helped shape her career growth  ☁️ How mental health and self-care play a role in professional success  ☁️ The lessons she learned from co-founding a be...

✨   Ausley Karner, Senior Manager, Influencer Content at NASCAR  ☁️ How Ausley transitioned from agency life to NASCAR  ☁️ The power of soft skills and why they matter in marketing  ☁️ How NASCAR uses influencer marketing without a physical product  ☁️ Knowing when to leave a job and making career moves with confidence  ☁️ Behind-the-scenes of a viral NASCAR influencer campaign  Join the Sky Soci...

✨   Beatriz Lopez, Digital & Multicultural Marketing Director at Boston Red Sox  ☁️  How to land a job in sports marketing—even without prior sports experience ☁️ The power of blending your personal passions with your career ☁️ Why posting on LinkedIn can actually get you hired  ☁️ How to turn gaps in an organization into career-making opportunities  ☁️ The mindset shifts that help you stand...

✨   Alexandra Lawrence, Director of Marketing at South Block ☁️ How experimenting with different industries in your 20s helps shape your career ☁️ Essential skills for breaking into the food marketing industry ☁️ How to identify your career superpowers and align them with your goals ☁️ The power of networking and how to use coffee chats effectively ☁️ Tips for standing out in product and food mar...

✨   Cindy Nalbandyan, Sr. Influencer and VIP Marketing Manager  ☁️ How to land a job in influencer marketing, even if you have no prior experience  ☁️ Evolution of the influencer marketing industry, from pricing changes to new platform trends  ☁️ What brands look for in influencers beyond just follower count.  ☁️ How micro-influencers can price themselves, negotiate deals, and leverage past perfo...

✨  Cherene Aubert, VP of Digital & Ecommerce at ILIA  ☁️ How to evaluate job opportunities the way an investor evaluates companies ☁️ Tips for mastering self-advocacy in one-on-ones & negotiations to better position yourself for raises, promotions, and expanded responsibilities ☁️ Building influence across your organization and the power of networking upward ☁️ How to go beyond your job d...

Join Natalie for a special solo episode where she announcing Sky Society's new Marketing Girly Mentorship program. Apply to Sky Society Accelerator Apply to be a Mentor

✨ Terra Potts, Film Marketer and Previous Executive Vice President, Marketing @ Warner Bros ☁️ How to break into the entertainment industry with no experience ☁️ How to get better at networking through solo travel ☁️ Experience working on the marketing team for The Curious Case of Benjamin Button ☁️ Why you should value experiences over titles and paychecks ☁️ Multicultural Marketing and the Evol...

✨  Stephanie Carrillo, Marketing Consultant and Former Senior Director of Global Marketing @ Universal Music Group  ☁️ How Stephanie pivoted from pre-law to music marketing, Senior Director of Global Marketing @ Universal Music Group  ☁️ Lessons learned from leading marketing campaigns at Capitol Records and Motown ☁️ Behind the scenes of building the TikTok influencer network at Universal Music...