Bear Double | Wildflower Social Media
Marketing From X 2 Z: Digital marketing strategy and tips to help you grow your small business
Marketing from X 2 Z helps small business owners cut through the noise and master the marketing strategies that actually grow a business. Each week, co-hosts Mike Albuquerque (Gen X), a branding and website expert, and Liz Bachmann (Gen Z), a social media strategist, share their generational perspectives to give you a complete view of today’s digital marketing landscape. If you’ve ever wondered how to get started with digital marketing, how to build a brand that stands out, or how to create a marketing strategy that works, you’re in the right place. From social media marketing and content crea...
Author
Bear Double | Wildflower Social Media
Category
Podcast website
Latest episode
Mar 10, 2026
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Android 5M+ downloads · 4.8 rating
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Episodes
Building a Brand That Stands Out 08.09.2025 39:16
Branding isn’t your logo—it’s the gut feeling people have about your business. In this conversation, Mike (Gen X, branding/web guy) and Liz (Gen Z, social strategist) dig into what brand really means for small businesses and how to make yours memorable without a Fortune 500 budget. You’ll learn Brand ≠ logo: Voice, values, experience, and how you communicate are the brand; visuals support it. Expe...
Common Mistakes Small Businesses Make 01.09.2025 47:59
We dive into the patterns that trip up small business owners—and how to avoid them. From launching multiple ventures at once to picking the wrong marketing partner, we unpack why these mistakes happen, how to spot them early, and what to do instead. We draw the line between personal brand and company brand, warn against chasing “viral” at any cost, and share the unglamorous truth: systems and runw...
Starting Smart: What Every Small Business Owner Needs to Know 25.08.2025 47:06
Welcome to the very first episode of Marketing from X 2 Z ! 🎙️ Hosts Mike Albuquerque (Bear Double Design Studio) and Liz Bachmann (Wildflower Social Media) kick things off by sharing their journeys from corporate life to entrepreneurship—and why they launched this podcast for small business owners. In this episode, you’ll hear: How our backgrounds shaped our approach to marketing. Why market rese...
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