Marketing for Designers with Masha Koyen

Are you an interior designer struggling to decide between where to invest your marketing efforts and dollars? Aren’t we all? Should you invest into writing weekly blogs and buying Google ads or show up on Instagram? We can’t do it all especially if we’re running a small business with limited marketing funds. In this episode of the "Marketing for Designers" podcast, we dive into this topi...

Join us for a dynamic discussion on the pivotal role of video content in cultivating your personal brand, especially in the interior design industry. Today, video has become an indispensable tool for designers, enabling them to forge deeper connections with their audience and significantly amplify the impact of their personal brand.  Embracing video content creation is not only highly recommended...

If your website isn’t attracting your ideal clients, or you feel the messaging on your core pages is not resonating with the right audience emotionally, you’ll love today’s episode. As a copywriter for interior designers, I visit hundreds of websites every month when I write website copy for my clients. And in my research, I found several patterns - common mistakes designers make on their website....

In this episode, we dive into the crucial shifts happening on Instagram and how they impact designers. Lezlie Swink, founder of Swink Social Co, brings her expertise to the table, discussing the evolution of content consumption on Instagram and the strategic adjustments designers can make to thrive in this new landscape. In this episode you’ll learn: The current changes on Instagram and what it me...

Ever wondered how successful interior designers craft their unique brand, attract their ideal clients, and create an incredible, distinctive online presence? This episode peels back the curtain on the marketing strategies that elevate designers from good to unforgettable. My guest today, Eva Healy of avenue design inc shares her journey of building a successful design firm, her approach to marketi...

Join my conversation with Robyn White of RDW Design Studio about using your interior design website to attract premium, luxury clients. We chat about the secrets to attracting luxury clients and the pitfalls to avoid in website design that could cost you their business. Whether you're refining your brand or scaling your offerings to meet the demands of the luxury market, Robyn's expertise...

This is the first episode of my brand new podcast (launched in 2024). A little bit about me - I'm Masha Koyen, a messaging strategist and website copywriter for interior designers. First of all, here's my Instagram . Let's be friends! Join me weekly as I share messaging and marketing wisdom I've collected over the years while working with designers on their websites. I'll also...