Marketing Expedition Podcast with Rhea Allen, Peppershock Media

Listen as Rhea Allen is joined by Melissa DeLuca, Founder of DeLuca and Willow. In this podcast, you will learn more about the Culture and Brand Camp event. Take a listen!  Podcast notes:  A little about Melissa - 00:59  Brand experience - 5:50  DeLuca and Willow - 6:55  Creative Process - 9:10  Newmarket - 10:22  Looking forward to Culture and Brand Camp - 11:33...

Listen as Rhea Allen is joined by Leslie Brown, with Cumulus Media. In this podcast, you will learn how Leslie uses her knowledge and passion to help small businesses with their local advertising campaigns. Take a listen!  Podcast notes:  About Leslie Brown - 00:32   Why does radio work? - 1:28  Radio research - 2:36  The high rate of return - 4 keys of advertising -...

Listen as Rhea Allen is joined by Kirsten Holmberg, Public Speaking coach. In this podcast, you will learn how Kirsten Holmberg uses her knowledge and passion to help others feel confident and comfortable with public speaking. Take a listen!  Podcast notes:  About Kirsten Holmberg - 00:53  What does it take to be a TedX Boise speaker? - 1:58  Clients - 3:11  Public speakin...

Listen as Rhea Allen is joined by Pete Butler, Business Appraiser and Founder of Valtrend. In this podcast, you will learn how Pete Butler uses his knowledge to value privately held companies. Take a listen!  Podcast notes:  How Valtrend got started - 1:05  What goes into valuing a business? - 1:45  ESOP - 3:22  Litigation support - 3:56  Understanding the value of a...

Listen as Rhea Allen is joined by Joe Mikitish, CEO of Sen Technology and Kerdos. In this podcast, you will learn how Joe uses his knowledge and determination to help companies with the IT help that they need for their business to thrive. Take a listen!  Podcast notes:  Who is Joe Mikitish? - 1:06  Marketing Needs Assessment - 4:37  Kerdos - 5:00  Follow up - 7:22  Cu...

Listen as Rhea Allen is joined by Allison Cunningham, Vice President of Client Relations and Partner of Talent Spark. In this podcast, you will learn how Allison Cunningham uses her passion and knowledge to help companies find the talent that they need to help their business thrive. Take a listen!  Podcast notes:  How Allison Cunningham got started - 1:02  What makes a business - 2:...

Listen as Rhea Allen is joined by Genny Heikka Personal Branding Expert | CEO of Her Team Success. In this podcast, you will learn how Genny Heikka uses her Marketing and Business background to help women and corporate CEO’s understand the importance of their Personal Brand. Take a listen!  Podcast notes:  •  What makes Genny Heikka an expert in Personal Branding – 1:00  •Perso...

Listen as Rhea Allen CEO of Peppershock Media talks about a Marketing Needs Assessment. In this podcast, you will learn what a Marketing Needs Assessment is and why you need one. Take a listen!  Podcast notes:  •What is a Marketing Needs Assessment? – 1:29  •All entities including Non-Profits need an assessment - 2:23  •Needs assessment process - 3:27  •Examples of what a...

Listen as Rhea Allen is joined by Drew Allen, Principal | Creative Director of Peppershock Media. In this podcast, you will learn how Rhea and Drew use Marketing Audits to create winning strategies for their clients. Find out how Peppershock Media uses an arsenal of tools to help clients discover what’s working and what’s not in their current marketing strategy. Client, Bill Klevenberg, CEO of Mob...

Listen as Rhea Allen is joined by Chris Taylor, CEO of Fisher's Technology. In this podcast, you will learn how he helped Fisher's Technology quadruple in size and gain many awards including "Idaho's Best Places to Work." Find out who Chris Taylor is and how he helped lead Fisher's to success. How do happy employees create happy customers? Take a listen!  Podcast notes:  Who is Chris Tay...

Listen as Rhea Allen is joined by Dan Harrington, CEO of NLP Secure & MaxGiving. Find out how Dan incorporates fun in the workplace that makes a difference in his team, and leaves a positive impact on the non-profit organizations his company gets to work with through MaxGiving.  Podcast notes:  What is NLP Secure & MaxGiving - 0:31  What sets NLP Secure apart from other comp...

Listen as Rhea Allen is joined by Megan Bryant, humor enthusiast and Co-Owner of Zip Zap Zop. Megan Bryant is a comedian, improv instructor, and award-winning author of her autobiography, "Not My Plan." In this Podcast, you will learn how having fun with your team creates a unique culture that everyone will love!  Podcast notes:  What is Zip Zap Zop? - 1:00  Improv in the corporate...

Listen as Rhea Allen is joined by Sheli G, CEO of Women Ignite International. Women Ignite is a movement Sheli and her team have created, complete with an annual conference, networking events, and more. Sheli has been inspiring and educating businesses, teams, and individuals for the past 20 years. In this podcast, you will learn why culture and team building can lead to a successful brand. ...

What is Graphic Design? Graphic design is all around us. Everything that we see started out as a creative idea. The role of a graphic designer is to visually communicate a message and tell a story. Why is it important? Graphic design simply helps society function visually. If we didn’t have road signs, we wouldn’t know how to get anywhere. Listen as Drew and Rhea interview some of the Peppershock...

Are you optimizing your marketing strategy and maximizing your return on marketing investments? What steps are you taking to safeguard against costly mistakes? Do you know your strengths and weaknesses? When's the last time you had a marketing review conducted? Learn why having a marketing review might be the best thing you can do for your brand and your bottom line. Listen as Drew and Rhea Allen...

Web video content will dominate the internet in the years to come. According to a study by Cisco, it is estimated that by 2019 roughly 80% of the world’s web traffic will be video. With so much video floating around the web, how will you ensure that the right people are seeing YOUR video? Or more importantly, do you even have a web video for your business yet? Listen as Drew and Rhea Allen of Pepp...

Episode 02 of the Marketing Expeditions podcast explains what Content Marketing is and why you need to be producing plenty of expert content to share with your clients and potential clients. Drew and Rhea give tips and tricks on how best to plan and execute a content marketing strategy. Learn specific tools you can use to help keep your content pipeline flowing. Hosted on Acast. See acast.com/priv...

Welcome to Episode 01 of the Marketing Expeditions podcast. In this episode Drew and Rhea Allen of Peppershock Media introduce themselves, give a brief history on what qualifies them to discuss marketing, entrepreneurship, and business in general. Subscribe to keep up to date on growing your brand and your bottom line through strategic storytelling. Hosted on Acast. See acast.com/privacy for more...