Marketing Dilemmas

Cognism’s Growth Advisor, Gaetano DiNardi speaks to Andrei Zinkevich, co-founder of  Fullfunnel.io  about how he is thinking about demand creation and capture. Plus how to drive alignment between departments for maximum impact.

Cognism's VP of Marketing, Liam Bartholomew and Global Head of Demand Gen, Fran Langham sit down to chat metrics. What are we measuring, how do we get a clear picture of our activity and how are we deciding what to do next? Find out in this episode.

Growth advisor, Gaetano DiNardi speaks to Sam Kuehnle, Vice President of Marketing at Loxo about his experiences growing in a new category. How do you create demand and educate a market that hasn’t experienced a product like this before?

Growth advisor, Gaetano DiNardi interviews Sr Director Global Growth Marketing at Reachdesk, Amber Bogie about how we should be responding to buyer behaviour. Meeting buyer  where they are , not where it’s convenient for marketers. And yes please, whenever we are combining footage/briefing snippets it will be the episode too - then just give me a shout when you need a title and description an...

Driving change is always hard, but especially hard in large enterprises. Helen Gillbe, EMEA Demand Generation Director at Proofpoint explains how she has led the charge towards a demand generation model despite the challenges that come with being in a large org.

eBooks are alive and well - with many B2B marketers still using them. But how can we bring the eBook into 2024? Tom Bangay, Senior Director of Content and Community at Juro explains how they're using eBooks. Hint - it's not the traditional approach!

ABM is fast growing in popularity, especially when targeting enterprise or large value accounts. Laura Lister, Head of ABM at Advanced shares her insights and experience in today's episode!

How do you maintain coherent brand identity when you are a large org with multiple products, departments or regions? That’s what this podcast seeks to uncover! Interviewing Ashley Faus, Director of Integrated Product Marketing at Atlassian.

Liam Bartholomew, VP of Marketing at Cognism speaks to Jenna Quigley, Head of Marketing Strategy at Netskope to unpack the ‘how’ behind driving new or different ideas forward in an organisation where things traditionally might be harder, slower or have more resistance due to company size.

Cognism’s Global Head of Paid, Canberk Beker talks to Head of Paid Media at Synthesia, Borys Khodan about how Synthesia became a unicorn in 2023, and the differences between marketing in enterprise orgs versus start ups.

Cognism’s Global Head of Demand Gen, Fran Langham speaks to Director of Marketing at PandaDoc, Andrei Faji about maximising customer interviews. How can you make sure you get the most out of these interactions, and how do you apply it to give a more reflective customer experience?

Senior Content Marketer at Ahrefs, Si Quan joins Cognism’s Growth Advisor, Gaetano DiNardi to chat all things content. Specifically, how can you use product-led and bottom of funnel content to reach the new age of buyer? Listen to find out.

Cognism’s Growth Advisor and SEO expert, Gaetano DiNardi speaks to Co-founder of Easy Mode, Obaid Durrani about how to go about getting integrating narrative driven content with optimising for search.

Cognism CMO, Alice de Courcy and VP of Marketing, Liam Bartholomew talk through Cognism's marketing teams approach to optimising pipeline efficiency. From redefining what a 'good customer' looks like, to optimising ad channels - they cover many of the tactics contributing to Cognism's pipeline success.

VP of Marketing at Cognism, Liam Bartholomew speaks to SEO guru, Gaetano DiNardi about how he helped Cognism to upgrade SEO using the Money Keywords Strategy.

Cognism's Global Head of Paid, Canberk Beker speaks to Adi Hagag from Metadata about how paid marketing has evolved - from the number of tools available on the market, to the increasing number of touch points.

Global Head of Demand Gen at Cognism is joined by Liam Maroney and Graceanne MacDonald, co-founders of Storybook Marketing. Each advocates for demand gen, they discuss the impact demand gen can have on reaching and building relationships with core audiences.

Cognism's growth adviser, Gaetano DiNardi is joined by VP of Marketing at HYCU, Pete Lorenco to talk all things buyer intent. If declared intent trumps assumed intent, why aren't we all optimising for declared intent?

Cognism Growth Adviser, Gaetano DiNardi is joined by Head of Growth at Workvivo, Barry Nyhan to discuss the buyer journey. Specifically, how the traditional AIDA model is no longer reflective of how modern buyers actually behave.

CMO, Alice de Courcy speaks to the Demand Gen campaign manager and brains behind the highly successful CMO diary launch campaign - Jamie Skeels. They chat about how the diary came to be, how Jamie went about planning the campaign, and some behind the scenes insights about the last minute changes impacted the campaign.

Global Head of Paid at Cognism, Canberk Beker speaks to Diego Oquendo, Performance Marketing Manager at Catalyst Consulting about the biggest mistakes marketers make on paid channels.

Cognism's Global Head of Paid, Canberk Beker talks to Andrew Harder, Senior Paid Manager at Cisco about how paid marketers can experiment to find better ways to get results. Specifically looking at how paid marketers can switch from a lead gen approach, into a demand gen model.

Cognism's growth advisor, Gaetano DiNardi speaks to Alina Benny, Head of Content and SEO at Aura about all things content and SEO. Specifically, how to use content as a mechanism to drive more declared intent.

Alice de Courcy is joined by CMO at PwC, Antonia Wade to discuss how the added complexities of the modern B2B buyer journey have rendered the marketing 'funnel' pretty useless. Instead, Antonia proposes a new way to look at the B2B buyer journey.

CMO of Cognism, Alice de Courcy speaks to CMO at Paddle, Andrew Davies about his recent brand awareness campaigns including sending Paddle merch into orbit!