Marketing Connected

In the latest episode of MARKETING-INTERACTIVE’s Marketing Connected podcast series, "In Conversation", Eugene Lee, VP and CMO APAC at Chagee, shares his journey from rising through the ranks at McDonald’s to leading marketing for a fast-growing Chinese tea brand.  He dives into how Chagee uses cutting-edge technology, from cloud-connected tea machines to automated stores, to scale globa...

Fractional chief marketing officers (CMOs) are on the rise. These folks are quietly reshaping how companies tackle marketing leadership, delivering top-tier strategy and expertise on a flexible, part-time basis without the hefty price tag of a full-time hire. But what are some of the misconceptions and hurdles that fractional CMOs have to face in APAC? This article was written by Dhanya Vimalan.

In this snippet from MARKETING-INTERACTIVE's PR Asia Malaysia 2025 conference, Priya Dharshini Prabakaran, director of Astro Audio, shares how the “Vel vel” controversy in March became a turning point rather than a setback.  She discusses how leaders can turn moments of national controversy into opportunities for education, dialogue, and long-term impact.

As privacy concerns grow and the cookie-less future approaches, marketers are turning to smarter, safer ways to power their campaigns. One such solution gaining traction is synthetic data, a technology Forrester has listed among its top 10 emerging technologies for 2025.  Speaking to MARKETING-INTERACTIVE, three digital and media agency professionals shared what the use of synthetic data looks lik...

In the latest episode of MARKETING-INTERACTIVE’s Marketing Connected podcast series, "In Conversation", we speak with Sai Tzy Horng, director of Julie’s Biscuits, who oversees marketing and people functions while leading the brand’s global rebranding.  He shares how he’s modernising the family business while balancing heritage, humour, and growth.

With the reported Dentsu international business sale on everyone’s mind this week, EP5 of “In Conversation” takes a deep dive into the fast-changing world of marketing industry M&As, with Hattie Marsden, founder of Truwater Advisory, sharing her insights. From what it really takes to prepare for a sale, to the pitfalls founders should avoid during an exit, Hattie shares sharp insights and pred...

In this episode of the Marketing Connected podcast series “In Conversation”, Goh Shufen, co-founder of R3 and APAC president of MediaSense, shares insights on the recent acquisition, the value of maintaining a hustler mentality, and her enduring passion for the marketing industry’s potential.  She also offers a glimpse into upcoming changes at R3, hinting at what’s next for the marketing consultan...

In this episode of Marketing Connected’s “In Conversation” podcast, Parminder Singh, co-founder of Claybox AI, and former CDO of Mediacorp, takes us inside his unique approach to building a career. He also unpacks why driving innovation velocity is essential to staying ahead of global competition.

In this episode of Marketing Connected’s “In Conversation” podcast, Manisha Seewal, group president of communications agency Redhill, unpacks what it takes to bring structure to growth in today’s agency landscape.  She also shares how her transition from marketing to public relations has shaped her leadership style, and gives us a glimpse into her personal passions — from studying graphology to le...

In this first episode of "In Conversation," MARKETING-INTERACTIVE's editor-in-chief Rezwana Manjur offers an intimate look into her 13-year journey through the marketing and media landscape. She shares insights on the industry's evolution, from art-driven approaches to data-focused strategies, and the importance of creative integration. Rezwana also discusses her leadership phi...

Luxury has always traded on the allure of what’s out of reach - the invitation-only events, the hushed boutiques, the air of untouchability. But as luxury consumers evolve, so do the rules of engagement.  In this episode of Analysis, MARKETING-INTERACTIVE speaks to marketing experts about how exclusivity today has taken a new form, moving away from the idea of being "untouchable" to now...

Air India is under scrutiny after CEO Campbell Wilson released a crisis video strikingly similar to one by American Airlines CEO Robert Isom earlier this year. From tone to structure, the resemblance was uncanny — sparking speculation online about the use of AI-generated scripts. The near-identical delivery has raised fresh concerns over templated crisis responses, and whether they risk doing more...

Content360 is one of MARKETING-INTERACTIVE’s core conferences which has been running across Asia for the past 13 years. It brings together the finest in the content marketing industry. This year, Content360 Hong Kong was all about content as a competitive edge.  In this episode, hear from Douglas Young, co-founder and CEO of heritage design and lifestyle brand G.O.D., in a fireside chat with our d...

Content360 is one of MARKETING-INTERACTIVE’s core conferences which has been running across Asia for the past 13 years. It brings together the finest in the content marketing industry. This year, Content360 Hong Kong was all about content as a competitive edge.  In this episode, hear from Grace Chan, HK actress, host and digital creator, in a fireside chat with our deputy editor Karen Wong, as she...

The Qantas Group will be ceasing the operations of its Singapore-based low-cost subsidiary, Jetstar Asia, as part of a strategic restructure which supports its historic fleet renewal program and to strengthen its core businesses. The low-cost carrier (LCC) space in Asia is fiercely competitive, with dominant players shaping consumer expectations around price and frequency of flights. In such an en...

Content360 is one of MARKETING-INTERACTIVE’s core conferences which has been running across Asia for the past 13 years. It brings together the finest in the content marketing industry. This year, Content360 Malaysia was all about where creativity conquers media fragmentation. In this episode, hear from RHB Banking Group’s CMO Abdul Sani Abdul Murad, Time’s head of branded content and social, Lau M...

In this Analysis episode, we dive into the use of agentic artificial intelligence (AI) in Hong Kong and Australia.  With the rise of agentic AI, we're entering a new era where AI doesn't just analyse or respond, it can act with autonomy, make decisions, and execute multi-step campaigns on behalf of human marketers. And the implications for marketing, CX and brand loyalty are already havi...

Content360 is one of MARKETING-INTERACTIVE’s core conferences which has been running across Asia for the past 13 years. It brings together the finest in the content marketing industry. This year, Content360 Singapore was all about unlocking imagination and spearheading for an impactful tomorrow.  In this episode, hear from Linda Hassan, group chief marketing officer of Domino’s Pizza Malaysia, Sin...

Content360 is one of MARKETING-INTERACTIVE’s core conferences which has been running across Asia for the past 13 years. It brings together the finest in the content marketing industry. This year, Content360 Singapore was all about unlocking imagination and spearheading for an impactful tomorrow.  In this episode, hear from content creators Munah Bagharib , and Rishi Budhrani , in a fireside chat w...

Content360 is one of MARKETING-INTERACTIVE’s core conferences which has been running across Asia for the past 13 years. It brings together the finest in the content marketing industry. This year, Content360 Singapore was all about unlocking imagination and spearheading for an impactful tomorrow.   In this episode, hear from Baskin-Robbins' Malaysia and Singapore CEO, Ng Yau Chuan , in a fires...

Coca-Cola has launched its new “Classic” campaign, celebrating the brand’s presence in some of the world’s most beloved books. The integrated campaign taps into literary nostalgia, highlighting Coca-Cola’s appearances in classics such as The Shining by Stephen King, Extreme Metaphors by J.G. Ballard, and A House for Mr. Biswas by V.S. Naipaul. In this Analysis episode, we explore if this campaign...

As Singapore gears up for its General Elections on 3 May 2025, political campaigning is undergoing an audio transformation as podcasts emerge as a surprising front-runner for voter engagement. In this new digital landscape, where authenticity and accessibility matter more than ever, podcasts offer a unique platform — one that allows political figures to sidestep sound bites and engage in deeper, m...

Content360 is one of MARKETING-INTERACTIVE’s core conferences which has been running across Asia for the past 12 years. It brings together the finest in the content marketing industry. This year, Content360 Singapore was all about unlocking imagination and spearheading for an impactful tomorrow.   In this episode, hear from Singapore Tourism Board’s assistant chief executive of marketing, Kenneth...

Following the controversial "Ghiblification" of personal images, another AI trend has taken over social media. This time, users are digitalising their identities into the form of an AI doll. Many brands across the region have since hopped onto the viral trend, including insurance company Prudential Singapore, Toast Box Singapore, and Grab Malaysia.  While the trend is primarily a fun and...

The Monetary Authority of Singapore (MAS) has received eight complaints against financial influencers ("finfluencers") in 2025, an increase from the average of five complaints per year in the last five years.  MAS said that by and large, finfluencers help create awareness of products and services offered by financial institutions and some play a role in promoting financial literacy. Howe...