Marketing & Coffee

Web 3.0 is the new buzzword. But what is it, and will it be much of the same? The truth has been hidden, buried, and labeled untrustworthy. The truth may be stretched thin, but it never breaks, and it always surfaces above lies as oil floats on water. -Don Quixote The truth has surfaced and started a fragmentation of our internet. The internet was never supposed to be centralized. Censorship broke...

Google previews the new MUM algorithm update. Mum stands for Multitask Unified Modal (mum).  Google demoed this on stage during an I/O conference. It’s 1000 times more power than BERT. Although no public rollout date was announced, it’s easy to speculate about its future in search. Well, if you’ve been following Zima Media, it’s the past. We have been informing our clients about advances in A...

We have looked into such common marketing mistakes as not knowing your results, not investing in SEO and content, not running advertising campaigns, and ignoring your social media. Today, we’re going to discuss another fatal mistake → Neglecting Your Website Your website is the face of your business. If it doesn’t give a good first impression, no one will want to revisit it. Since marketing's prim...

We have already talked about such common marketing mistakes as not knowing your results, not investing in SEO and content, and not running advertising campaigns. If you haven’t checked them yet, you can find links in the description. Today, we’re going to discuss another big mistake →  Ignoring Social Media Writing amazing content without sharing it is pointless. Now, almost everyone has a pr...

We have already talked about such common marketing mistakes as not knowing your results and not investing in SEO and content. If you haven’t checked them yet, you can find links in the description. Today, we’re going to elaborate on another crucial mistake →  Not Running Advertising Campaigns Because Your Budget Is Small  The key to successful advertising isn’t only increasing your daily...

Last time we talked about the first marketing mistake businesses usually make - not knowing your results. If you haven’t checked it yet, you can find the link in the description. Now, it’s time for mistake #2 → Not Investing in SEO & Content Because It’s Too Slow Did you know that 90% of web pages never get any traffic? While it’s good to run successful advertising campaigns, it’s still crucia...

Google is giving businesses more insights to interactions happening on your Google My Business profile. This is going to be valuable for brick and mortar businesses. In my example, I will take a look at Doors Dubai. A high-end restaurant in Dubai. Link, Share and Subscribe if you liked this podcast. FOLLOW ME ON INSTAGRAM, TWITTER, AND LINKEDIN BELOW! Instagram: https://www.instagram.com/mikedzima...

After working with more than 2000 clients, we’ve seen a lot of marketing mistakes businesses are making without even realizing it. We decided to share all our secrets so that YOU don’t make the same mistakes. Not Knowing Your Results is one of the five most common marketing mistakes. You need to know what you’re spending your money on and whether it’s worth it. For example, you might be paying for...

Since early December, Apple requires developers to publish privacy labels. If you inspect the App Store, it says one month ago on Chrome, Google Search, and YouTube, among many others. On December 7th was the last time Google updated its ranges of apps before the December 8th deadline Apple set for developers to adopt new privacy label disclosures to users on iOS devices. The privacy label is fill...

It is widespread in the marketing world today to hear about SEO and content marketing. We would even go so far as to say that these two things have become the bread and butter of many enterprises' marketing strategies. In this tutorial, we are going to explain the relationship between SEO and content marketing. What is Search Engine Optimization (SEO)? SEO is what businesses do when they want to i...

Happy New Year! It's time to take advantage of all the hard work Google has been doing updating its algorithms to provide better search results. So, how is the Google December 2020 Core Update going to impact your results? Here are our impressions, but first. What's a core update? "Several times a year, we make significant, broad changes to our search algorithms and systems. We refer to these as "...

Now, more than 150 million people in 30 countries use Google Pay every month. Google Pay is launching a new experience that is designed around relationships. Google is laying the pavement for a new kind of digital bank account with trusted financial institutions by 2021. Split bills, send money, and keep track of everything in one place. Google Pay is already available at over 100K restaurants, 30...

Shopify has announced a partnership with TikTok to connect over 1 million stores with the TikTok community.  This partnership is another facet that will solidify into a great influencer reach for Shopify stores. There’s an early adopter opportunity for brands to leverage a new advertising platform, and TikTok might be one of the most direct channels for many emerging and existing Shopify stor...

Don’t be frugal, be a savvy investor in your marketing & advertising. You are not wasting money on your website and marketing. It’s an investment over time like your retirement fund. Some marketing decisions might have a negative return like advertising, and some marketing investments appreciate like SEO. Always measure and expect every investment should have a positive outcome. If it does not...

The DOJ is alleging that Google has an illegal monopoly over search, search advertising, and exclusive contracts. “Since my confirmation, I have prioritized the Department’s review of online market-leading platforms to ensure that our technology industries remain competitive. This lawsuit strikes at the heart of Google’s drip over the internet for millions of American consumers. Advertisers, small...

The Shopify Fulfillment Network is scaling, and adoption is surging. Shopify has increased its fulfillment volume by two-and-a-half times over Q1. New Shopify stores jumped 71% in Q2 over the previous quarter. Shopify is spending over $1 billion over the next five years to allow merchants to integrate with the network. This expansion will lead to about 40-50 warehouses dedicated to servicing ecomm...

Bing is the fastest search engine to find and install Google Chrome. Microsoft finally added two new features to bing without arousing too much fanfare. First, you can Give With Bing by donating to nonprofits to help enrich the executive bonuses. Instead of Giving a tax write-off, why not find a foundation to support directly? Second, Bing was not called “Microsoft Bing” because most people still...

Google is investing $1 billion to create partnerships and the future of news. Google is going to pay publishers to create news. What could go wrong? Google Showcase is kind of like Google Reader with material design. It gives a tremendous AMP-like experience for readers. This new feature is available on Android, and it will roll out to other Google News apps, Google Discover, and even Search short...

Google Shopping is now opening up to all ecommerce businesses worldwide. Google Shopping allows companies to list their products absolutely for free! Take advantage of this new feature for your ecommerce store to list your products on Google Shopping, where customers are looking for your goods already! There are some limitations, but most retailers are eligible to appear in these results at no cos...

Triller is a music and video app built from the top down by recruiting the most popular TikTok stars. While TikTok is stuck in smash and grab court, Triller is cannibalizing the audience on TikTok. Young brands struggle with loyalty and the likelihood of a ban and restrictions on TikTok installation in some markets. Your audience is at risk if you don’t move to diversify your followers on other pl...

A recent data breach led to two Shopify employees firings and a call to the FBI for further investigation. Subscribe for daily podcasts! (Always fresh!) FOLLOW ME ON INSTAGRAM, TWITTER, AND LINKEDIN BELOW! Instagram: https://www.instagram.com/mikedzima/ Twitter: https://twitter.com/michaelzima LinkedIn: https://www.linkedin.com/in/mikezima/ #shopify #infosec

CoinPayment, a leading cryptocurrency payment processor, announced a strategic partnership with Shopify. This integration will make CoinPayments a visible payment option for Shopify merchants to accept over 1,800 supported cryptocurrencies. This will add a layer of speed to allow merchants to be paid faster and reduce transaction fees associated with fiat payment processors. Where this comes handy...

Google Ads is adding new features to Local Ads. “Curbside pick up” has grown 3,000% globally year over year, and “takeout restaurants” have grown 5,000% globally over the same range. Google My Business allows for adding In-store pickup and No-contact delivery options. Put your customers at ease by eliminating doubts before they place an order online or visit your business. Local ads are pulling in...

This started with the medic update as the first sign of why some clients could never recover. We did see a reboot after pivoting on the content strategy. Still, historical rankings are not recovering because of “Authority,” and in some cases, there could be dozens of sources that are deemed more “Trustworthy” by Google. But how? How can some sites repeatedly seem to be hit and others sore? Well, i...

A Toronto-based startup Ownr, partnered with Shopify, Moneris Solution, and Staples to create a fund to launch new businesses in Canada. Eligibility is for Canadian residents that have started or are preparing to launch a new business. The application is open now from September 15 through October 15, 2020. This is an excellent opportunity for businesses to launch their new venture. Subscribe for d...