Marketing Blabs

In this enlightening Blab, we are joined by the inspirational Annie Gilbert, a leading figure from Google's Digital Garage. With years of industry experience under her belt, Annie delivers invaluable insights on the journey to startup success. Whether you're a budding entrepreneur or an established business owner looking to bring fresh ideas to your startup, this episode is packed with exp...

In this short Marketing Labs episode we chat with Tom Haslam, our Creative Director, about some of the key elements to think about when designing your business logo. On this Blab:  Josie Quigley-Jay and Tom Haslam

Join us for our fourth Team Blab episode, where host Tom chats with our crafty and creative Web Design & Development Specialist, Josh Stapleton. Get a glimpse of Josh's professional journey, his knack for DIY, and his love for rock and metal music, all blended with his soft spot for sci-fi and all things nerdy. On this Blab: Tom Haslam and Josh Stapleton

In this short Marketing Blabs episode we welcome guest speaker Annie Gilbert from Google's Digital Garage who talks about the importance of having a purpose as a startup business! We enjoyed having Annie with us to record this. On this Blab: Tom Haslam (host) and Annie Gilbert

In this episode, we'll define what vanity metrics are, examine why they can be misleading, and discuss the pitfalls of relying too heavily on them. We'll also cover some of the most common vanity metrics within SEO, Google Ads, and website design and social media, and why they might not be as useful as they first appear. On this Blab: Tom Haslam (host), Matt Janaway, Josie Quigley-Jay and...

In the third episode of our Team Blab series, Tom interviews our Digital Marketing Executive, Josie Quigley-Jay! Josie started her apprenticeship with Marketing Labs and has worked her way through the ranks in the agency to a full-time role with a large focus on social media, video content and supporting them team with other digital marketing activities. On this Blab:  Tom Haslam and Josie Quigley...

In this short, we discuss the importance of ensuring your website images are purposed correctly for your website and how they should be optimised for increased website performance. We hope you enjoy this short! On this Blab: Tom Haslam (host), Josh Stapleton and Matt Janaway.

In this blab, we dive into the strategies and techniques that will help maximise your return on investment through Google Ads. We explore topics such as starting budgets, quality scores, Google Shopping, tracking, negative keywords, and the direction Google is taking with automation. We discuss the importance of budget allocation and leveraging Google Ads' features to optimise campaign perform...

In the second episode of our Team Blab series, Tom interviews our Senior SEO Strategist, Steven Pownall! We find out how Steven started his career in digital marketing and how his analytical approach helped his love for SEO grow. We hope you enjoy this Team Blab episode. On this Blab: Tom Haslam and Steven Pownall

In this brief discussion, Tom, our Creative Director, emphasises the value of white space as a strategic ally. By embracing clean and straightforward designs, you can ensure that your website remains visually appealing, fresh, and user-friendly, without burdening the design with excessive elements that might confuse or overwhelm the end user. On this Blab: Tom Haslam and Josie Quigley-Jay

Welcome to the first-ever Team Blab episode of the Marketing Blabs podcast! In these special bonus episodes, we take you behind the scenes to meet the brilliant minds that make the Marketing Labs team. To kick things off, we're thrilled to introduce you to our Founder and CEO, Matt Janaway. In this episode, Tom chats with Matt about his journey from starting out as a digital marketer to becomi...

Matt and Josh discuss how you can utilise FAQs on your website to boost search performance. They also provide some great tips on making the FAQs more readable and which channels to use when creating your best questions.

Welcome to "Website Fundamentals," the blab where we cover the essential building blocks of creating a successful website. In this episode, we'll dive into the key principles and strategies that can help you design, develop, and maintain a website that engages your audience and meets your business goals. Whether you're a seasoned pro or just starting out, tune in to "Website...

In this Short, Matt and Steven talk about how you can significantly improve your website's internal linking structure and discuss where the anchor text should be placed for optimal results.

In this episode, we discuss the various elements that go into optimising your e-commerce website for both better search engine rankings and user engagement. We share tips on simple navigation, product page layouts, keyword research, image optimisation, FAQ creation, building trust with your audience and upselling opportunities. Tune in to learn how to create product pages that not only attract pot...

In our first 'Short' Blab, Matt and Steven discuss the advantages of creating multiple versions of a product and how this can form a quick hack to help boost your organic eCommerce performance. Enjoy 💥

In this episode of "Creating a Great Brand", the team uncovers all the bases of effective brand building.  We start by delving into the importance of understanding your audience and perfecting customer profiling. We also discuss crafting your messaging, focusing on value propositions, brand personality, and making a promise to your audience.  We also chat about the role of visual identit...

In this episode, we dive into the world of AI and explore how it can be a game-changer for businesses. Listen to the team as we share our insights on how businesses can leverage AI to drive growth and make more informed marketing decisions.   We’ll discuss the benefits of AI-powered tools such as ChatGPT which has become somewhat of a hot topic at the moment.  Whether you're a small business o...

Hello everyone, my name’s Tom and I am the Creative Director at Marketing Labs and your host for this podcast. We’re an expert digital marketing agency based in Nottinghamshire and if you’re a business owner or a marketing professional looking for straightforward, 'non-salesy' tips - then this podcast is for you. In this episode (blab), we discuss some simple tips that business owners can...