Marketing Blabs

AI has become a prevalent tool used within the world of marketing, but do you know how to use it? In this week's short, Matt explains why AI should not be used to write content for you but how it can be used to assist you with your content and SEO efforts. On this blab: Tom Haslam (Host) and Matt Janaway

In this episode, we sit down with special guest Ryan Jones to discuss the three main pillars of SEO: technical SEO, content and link building. Ryan reflects on his time working in an agency before moving to work in-house at SEO Testing, as well as providing us with some insight as to why it is crucial to get your SEO strategy right. Stay tuned for an episode jammed-packed with knowledge and expert...

In this short, we are joined by Creative Director Tom to talk about all things colour psychology! Colour is one of the most important parts of your branding. It is often the first element that is recognisable for consumers, so it is important that you choose the colours that convey the message you are trying to communicate. On this Blab: Tilly Hayes (Host) and Tom Haslam

In this short, we are joined by Tom to unpack the world of paid social, more specifically, targeting the right audiences.  He covers the importance of retargeting and how different assets can be used to refine this process.  On this Blab: Tilly Hayes (Host) and Tom Haslam

In this episode, we discuss a frequently covered topic in the Marketing Labs office - which is more important, creativity or functionality? When building a website, our team can sometimes find themselves at odds. While our designer wants to craft a visually stunning experience, our developer wants to prioritise making the site fast, secure and scalable. But what happens when these worlds collide?...

In this short, we sit down with Rich to discuss why you should use shared budgets in Google Ads. He explains the advantages and disadvantages of shared budgets, as well as explaining why he often chooses not to use them. On this Blab: Tom Haslam (Host) and Rich Bloomfield

In this short, we delve into the world of pop-ups; how and when they should be used and best practices for implementing them effectively.  We talk about the pros and cons and how using them incorrectly can put people off. On this Blab: Tilly Hayes (Host) and Tom Haslam

In this episode, we sit down with the ML team to discuss content repurposing and the best ways to get the most out of your content. We talk about using your written content to create videos for social media and the ways that different tools, such as AI, can help. You don't want to miss this episode! On this Blab: Tom Haslam (Host), Mel Healy, Matt Janaway and Emma Nunns

In this short, we delve into FAQs and their importance within your website. Tilly talks about the different ways it can be used and how they can improve a user's experience. We also explain the best ways to format FAQs to ensure they don’t take up too much real estate on your website. On this Blab: Tom Haslam (Host) and Tilly Hayes

In this short, we explore the mystery of phone calls within Google Ads, and why they may be harder to track than other conversion events. We talk about the ways to tell if Phone call conversions are being generated from your ads and how phone call tracking is not always easily monitored. On this Blab: Tom Haslam (Host) and Rich Bloomfield

In this episode, we discuss one of the most crucial decisions many businesses face: rebrand or debrand. We explore the strategies behind debranding and rebranding, share some good and bad examples, and explain when to use each approach to revive your brand. You don't want to miss this one! On this Blab: Tilly Hayes (Host), Tom Haslam, Emma Nunns and Josh Stapleton

In this short, our SEO Executive, Tilly, joins us to discuss all things Link Juice! She covers what link juice is, how it works, and some of the different ways it can be obtained. If you’re looking to increase the links to and within your site, then this is the short for you! On this Blab: Tom Haslam (Host) and Tilly Hayes

In this short, our Paid Media Manager, Rich, joins us to discuss why your Google Ads Performance might be dropping. He reels off 5 quick key elements that could have an impact, and that may be worth checking. On this Blab: Tom Haslam (Host) and Rich Bloomfield

In this episode, we sit down with Head of Digital Nick Janaway and SEO Executive Tilly Hayes to discuss Local SEO, which is essential for businesses that want to be found in their geographic area. We discuss techniques, strategies and best practices to help you optimise your Local SEO efforts. If you're a business owner looking to expand your presence in your local area, then this episode is f...

In this short, CEO Matt joins us to discuss the purpose of content. We cover a tool called The Impact Test, which involves reviewing your content and asking yourself a few questions. Does this content offer value? Does it solve my audience's problems? Does it offer insight? Does it encourage action? If so, your content has purpose, but if not it may be worth evaluating your piece of content an...

In this short, Creative Director Tom joins us to define engaging content and its crucial role for any brand. We discuss the role of different forms of content and how to ensure you’re marketing your content towards the right audience. On this Blab: Tilly Hayes (Host) and Tom Haslam

In this episode, we sit down with Marketing Labs' very own content experts to discuss the world of B2B marketing. We cover how crucial it is to create effective and engaging content in order to build relationships and trust within your audience. Whether you are a small business trying to grow your online presence or a well-established company looking to modify your content to reach your desire...

In this short, we are joined by our Web Developer, Josh, to discuss units of measure when it comes to your Website. We cover pixels, percentages, viewport width, EM and root EM. On this Blab: Tom Haslam (host) and Josh Stapleton

In this week's short, we sit down with Matt to explain why having a one-page marketing plan is crucial and how businesses can find the sweet spot with strategy. Matt explains how to keep your plan simple, covering all the questions you should be asking yourself when putting this plan together. On this Blab: Tom Haslam (Host) and Matt Janaway

In this Blab, we are joined by our resident Web developer, Josh, our CEO, Matt, and our Creative Director, Tom, to dive into the world of eCommerce with a big focus on WooCommerce. We'll be breaking down what it is, its many benefits, usability, and so much more! Whether you are a small business owner looking to grow your business online or a web developer seeking new tools to reccomend to you...

In this week's short, we are joined by our Creative Director, Tom, to cover the importance of a user's journey and how education over selling can build trust within your reader. He tells us how focusing on educating can help with your engagement rate as well as generating future leads. On this Blab: Tilly Hayes (Host) and Tom Haslam

In this short, our SEO Executive, Tilly, talks us through the process of A/B testing, covering what it is, how it works and when it should be implemented. On this Blab: Tom Haslam (Host) and Tilly Hayes

In this Blab, we are joined by the dynamic duo Nick and Matt to unpack the pros, cons and insider tips on leveraging Google and Bing for your PPC campaigns. We cover the key differences between Google and Bing, as well as comparing audience size, cost, and so much more! So, whether you're allocating your first PPC budget or looking to refine your current strategy, this is the episode for you!...

In this short, we are joined by Marketing Labs' very own Web Developer, Josh, to discuss the importance of having a unique website username, as well as the importance of using secure passwords and 2-factor authentication. On this Blab: Tom Haslam (Host) and Josh Stapleton

In this short, our CEO Matt provides us with a simple SEO hack that will help you fix your internal links to replace 301 redirects. He explains the issues with redirect chains and how they can affect user experience, as well as explaining how fixing this can help your search performance. On this Blab: Tom Haslam (Host) and Matt Janaway