Fexingo
Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Marketing automation platforms like HubSpot and Marketo promise to turn chaotic customer interactions into seamless, data-driven journeys. But the gap between that promise and the reality of clunky workflows, messy data, and misaligned triggers is where most teams get stuck. In this show, Lucas and Luna cut through the vendor hype to examine how real marketing automation works — from lead scoring models and lifecycle stages to A/B testing of email sequences and multi-touch attribution. They walk through actual deployment scenarios: a B2B SaaS company using Marketo for lead nurturing, a retail...
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Episodes
How Zendesk Built a Bot That Actually Sells 21.05.2026 9:46
In this episode, Lucas and Luna explore how Zendesk, traditionally a customer service platform, quietly built one of the most effective marketing automation tools for e-commerce: a conversational bot that increases average order value by 12 percent. They dive into the specific trigger logic, the integration with Shopify, and the surprising data on how reply timing affects conversion. They also dis...
How Marketo Lost Its Edge to HubSpot in ABM 21.05.2026 12:11
Episode 2 of Marketing Automation with Fexingo dives into the account-based marketing (ABM) arms race. Lucas and Luna break down why Marketo's ABM capabilities have stagnated since the Adobe acquisition, while HubSpot's 2025 ABM overhaul quietly captured enterprise attention. They analyze specific G2 scores, the September 2025 Marketo UI update that frustrated power users, and how one mid-market B...
HubSpot's 2026 Pricing Overhaul What Marketers Need to Know 19.05.2026 8:44
In the premiere episode of Marketing Automation with Fexingo, Lucas and Luna dive into HubSpot's biggest pricing restructuring in five years, announced just last month. With some plans seeing a 30% cost increase and new AI-powered add-ons gated behind premium tiers, the hosts break down what the changes mean for small and mid-sized teams. They compare HubSpot's move to Marketo's recent subscriptio...
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