Marketing Against The Grain

It’s Monopoly with a marketing spin. Kipp and Kieran get creative with marketing strategies for monopoly properties. They’re talking about email marketing, outbound marketing tactics, brand marketing, and more! They also discuss the future of NFTs and how it can benefit your marketing strategies for growth. Plus they answer one of YOUR questions on how to be a marketing leader through each stage o...

How do you mobilize your community as an early-stage startup? Capri Wheaton joins Kipp and Kieran to talk about how to scale a community using unscalable tactics, creating feed-based hype around your product, using social dynamics to your advantage, and how she dropped out of Berkeley to start her fashion-tech company, and more! Who is Capri Wheaton? Dressd Founder and CEO, Capri Wheaton studied a...

How do you reduce the entry barrier for consumers as a marketer? Hint: Look at your customer touchpoints. Everette Taylor joins Kipp and Kieran to talk about making your brand more accessible, how to widen your target market, how to work with creators, and more! Who is Everette Taylor? Everette Taylor is Chief Marketing Officer for Artsy, the leading global marketplace for buying and selling art b...

Who will own the next generation of the internet? We’re talking about the ownership economy, Kipp and Kieran’s community frameworks, understanding the scarcity in utility, and more! Join hosts, Kipp Bodnar and Kieran Flanagan as they go on a Twitter deep dive on fascinating things and strategies that will help you take your business to the next. Links: From @ljin18 about “The Ownership Economy” ht...

You’ve heard of this game before, now here’s the Marketing twist to it. Where Kipp and Kieran go head to head on the first Double down, table stakes, and kill game - three different marketing strategies into each bucket. Warning: It gets a little controversial. You’ll hear their takes on: Is product the best go-to-market strategy? What is the best way to have marketing leadership? Is community a g...

Why should brands care about the creator economy? Hint: There’s untapped power in independent creators for your brand. Kipp and Kieran are joined by Steph Smith to talk about all things creator economy. Plus: niche ways to target your audience, the business impact of creators, how to think about types of brand partnerships with creators, and more! Who is Steph Smith? Steph is a data-driven writer...

“What tips do you have for mid-level marketers to make an impact in their org this year?” We’re talking about how to get out of the sea of sameness to differentiate yourself as a marketer and as a brand to make an impact. Hint: It’s not the story, it’s how you tell it. Kipp and Kieran deep dive into this listener question on how to not tell the same story as everyone else (with actionable steps)....

There are now more NFTs than pages on the internet in 2010. Kipp and Kieran discuss what this means for our society with Alex Lieberman. Plus: The importance of critical thinking as a professional/entrepreneur (and the success framework around it), what makes an entrepreneur the most successful, how to scope out the bomb-sniffing dog of business, and more! Who is Alex Lieberman? Alex Lieberman is...

What’s a great opportunity for brands and marketers? We’re talking intellectual property, genius licensing deals, and differentiating yourself from the competition. Join hosts, Kipp Bodnar and Kieran Flanagan as they go on a Twitter deep dive on fascinating things that will help you grow your business. Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow...

77% of searches on Mobile result in 0 clicks. Marketers, does this frighten or inspire you? Kipp and Kieran discuss what this means for the future of marketing with Ross Simmonds. Plus: The importance of intellectual property long-term (and how it affects the livelihood of your business) and how to tell a great story about your brand. Who is Ross Simmonds? Ross Simmonds is the founder & CEO of Fou...

Listen as Kipp and Kieran brainstorm fresh marketing ideas to help five real businesses differentiate themselves. You’ll hear creative strategies for Sticky Tasks, Wurkr, Wisp, Toggl, and Stampede.  Thank you for tuning into Marketing Against The Grain!  Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-aga...

This week Kipp Bodnar (CMO at HubSpot) and Kieran Flanagan (SVP Marketing at HubSpot) talk with Mayur Gupta, Chief Marketing and Strategy Officer of Gannett, the largest news media company in the USA. You will appreciate his insight (and how he thinks) as he answers some tough questions.  Listen For,  The solutions Gupta brought to Spotify (and why). Should B2B companies care about the creator eco...

Get ready for some high-level perspective and conversation on how you can move your business forward! This week, hosts Kipp Bodnar and Kieran Flanagan go on a Twitter deep dive on fascinating things that will tilt everyone’s perspective on growth. Keep your ears peeled for talks on how simplicity is underrated Web 3 and how it’s going to put the customer acquisition game on its head (hint: incenti...

Welcome to Marketing Against the Grain! An all-new HubSpot original show.  Why should you listen? Our hosts, Kipp Bodnar (CMO at HubSpot) and Kieran Flanagan (SVP Marketing at HubSpot) will take you behind the scenes for the kind of high-level perspective and conversation that will help you move your business forward! You’ll find out what’s happening, what’s ahead, and how you can lead the way.  P...

Welcome to Marketing Against The Grain. Co-hosted by HubSpot’s CMO and SVP of Marketing, Kipp Bodnar and Kieran Flanagan. Each week, you’ll get a seat at the table with Kipp and Kieran as they take you behind the scenes and into the discussions with the sharpest minds in marketing & growth (like Ross Simmonds, Mayur Gupta, and Alex Lieberman), who are doing things differently to grow their busines...