MARKETING

In this episode of MARKETING Brandon explains what Contribution Margin is, why it's important, how to calculate contribution and then walks you through an example with a fishing lure company and calculates the contribution margin for one of their fishing lures in their product line. You'll leave this episode with everything you need to know about Contribution Margin. Please follow the Ma...

Marketing online seems to have taken over most marketing budgets these days, but is traditional TV advertising dead?  Brandon takes a look at several peer reviewed studies that appeared in academic journals to get to the bottom of it. Listen in to hear how TV advertising can working for your marketing mix as long as you do a few things right. Please follow the Marketing Podcast in your podcast pla...

Brandon takes a look at two peer reviewed influencer marketing studies that appeared in academic journals whose results lay out the best influencer marketing strategy that you should use to get the most out of your marketing campaign for your product or service. EPISODE LINKS: Influencer Marketing Effectiveness Study in Journal of Marketing https://journals.sagepub.com/doi/abs/10.1177/002224292211...

Brandon explains how to calculate your marketing budget as a percentage of revenue. He then goes through some industry statistics so you can see how your business compares to other companies in your market.  Marketing budget as a percent of revenue is a key marketing metric that you want to track and optimize to get the most out of your marketing. Please follow the Marketing Podcast in your podcas...

Brandon discusses new research about how caffeine effects consumer spending and then talks about how you can use the results to increase your sales. He covers using caffeine to increase your sales online as well as in retail and provides you some real world examples of businesses that are doing it. This episode will give you a marketing edge! EPISODE LINKS: Caffeine’s Effects on Consumer Spending...

Brandon explains how to model your email campaigns to forecast much money you can make each time you send an email to your list. He gives you a real world example and explains the different levers you have to be able to increase your revenue per send. Email Spreadsheet Model mentioned in this episode: Email Brandon at B at Brandon C White dot com with "Marketing Ep 11 Spreadsheet" in the...

Brandon lays out the KPIs you should be tracking for your email marketing, how to improve them, and what the email benchmarks you should be aiming for are. This episode will give you an edge in your email marketing. Please hit "FOLLOW" so you don't miss any episodes. EPISODE INFORMATION ConvertKit - best email marketing service. Get your free trial: --> https://convertkit.com?lmr...

Brandon walks you through an example of customer acquisition cost (CAC) with real world numbers so you can see how it works. See MARKETING episode #8 for an explanation of the customer acquisition cost formula. Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast. CONNECT WITH US Claim Your Marketing Edge A weekly email written b...

Brandon outlines the Customer Acquisition Cost Formula so you know exactly how to calculate your customer acquisition cost for your business. Note that marketers refer to Customer Acquisition Cost as CAC Please be sure to hit "Follow" so you don't miss any marketing episodes! CONNECT WITH US Claim your spot on Brandon's Weekly Newsletter to Get Your Marketing Edge! Over 17,200...

Brandon Explains how to calculate your Net Promoter Score now that you've collected feedback from your customers. This is Part 4 of a four part mini-series on Net Promoter Score. Check the last three episodes on Net Promoter Scores. MARKETING Ep. 4:  Net Promoter Part 1 - Net Promoter Score Definition MARKETING Ep. 5:  Net Promoter Part 2 - Net Promoter Score Meaning and Industry Averages MAR...

Brandon explains the one question you need to ask your customers that determines your Net Promoter Score and how to get it from your customers. This is Part 3 of a four part mini-series on Net Promoter Score. Check the  last two MARKETING episodes on Net Promoter Scores. MARKETING Ep. 4: Net Promoter Part 1 - Net Promoter Score Definition MARKETING Ep. 5: Net Promoter Part 2 - Net Promoter Score M...

What the Net Promoter Score actaully means and Brandon gives you industry averages so once you get your NPS you can see where you rank compared to your peers.  This is Part 2 of a four part mini-series on Net Promoter Score.  Next in the mini-series is how to collect your Net Promoter Score from your customers.  Please follow the Marketing Podcast in your podcast player and tell a fellow marketing...

Brandon describes what Net Promoter Score is and four reasons you want to use it to learn more about your company and apply it to your marketing. This is Part 1 of a four part mini-series on Net Promoter Score. Next in the min-series is what your score means and the scale. Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast. CON...

The ten key performance indicators (KPI) that you should be tracking with your website. Whether your website is for lead generation, information only, media, or e-commerce, these are the metrics you want to track to drive your marketing decisions.  Show Notes Brandon dives into each one of these KPIs, targets you should be shooting for and the best way to track them.  Number of Unique Visitors (we...

Brandon describes the difference between marketing and sales and why it's important to know the difference. Show Notes Marketing - what it is and how it sets up and supports sales Sales - how sales relies on marketing and it's role in the sales process Marketing role post sales Please be sure to hit "Subscribe" so you don't miss any episodes! Please follow the Marketing Po...

Brandon outlines 9 essential metrics of marketing and why you should be tracking them for your company's marketing. CONNECT WITH US Claim Your Spot  on Our Weekly Newsletter to Get Your Marketing Edge  Join over over 17,400 other subscribers  https://edge.ck.page/29a495910f SHOW NOTES The 9 Essential Metrics of Marketing  Marketing as a Percent of Revenue Churn or Customer Attrition Rate Cust...