Marketing 101 for Chiropractors

Listen in as we review how to host a successful workshop. It's not as simple as posting on you social media. It has to be compelling and directly solve an issue your audience wants solved.  Send us Fan Mail Join Marketing 101 for Chiropractors Facebook Group here Learn more at EnricoD.com Book a free discovery call with Enrico to level up your business

Special guest Dr. David Fletcher from CLA Inc joins us this week to talk about marketing your certainty. What you do is easy to talk about. How you do it and why can be challenging when it comes to marketing. Listen to Dr. Fletcher's take on how technology, in today's time, leads and can separate you from your industry. Send us Fan Mail Join Marketing 101 for Chiropractors Facebook Group...

Is networking worth your time? That's the number one question busy business owners ask, and the answer is YES! Join Dr. D in this episode with his special guest Jacklyn as they discuss networking. Jacklyn is the Founder of Connect Up! a local networking group with multiple meetups around town. She delivers a coaching segment to her groups that help them become better networks. She shares some...

How do you know if you Facebook Ads are performing as best as possible? There are few checks and balances you can use to monitor their performance. Obviously appointments being booked are the top metric, but what can you be looking at on a daily basis to make sure everything is running as best as they can. Listen in as Dr. D breaks down Landing page quality. Send us Fan Mail Join Marketing 101 for...

When things slow down it's a normal reaction to panic. When we panic we can make bad decisions. We may see a bunch of sticks that seem like solutions, but in desperation grab the wrong one(s). This leads you down the wrong path, costs you time, money, and sacrifice. How do we know we are making the right decision when we come to a fork in the road? We go back to our purpose. Listen in as Dr....

The answer is YES. There are two strategies to Google Ads. Branding and Marketing. Listen is as Dr. D divides the two options and what your ad spend should be for both. Send us Fan Mail Join Marketing 101 for Chiropractors Facebook Group here Learn more at EnricoD.com Book a free discovery call with Enrico to level up your business

Why do some ad strategies work for you buddy up in North Dakota, but your ads in Colorado don't? Why does one person get lots of leads, and another one doesn't. After seeing so many different ad accounts it's clear that the business page content makes ALL the difference. Send us Fan Mail Join Marketing 101 for Chiropractors Facebook Group here Learn more at EnricoD.com Book a free d...

Expansion and contraction. Everything follows this pattern in different ways and rhythms. When it comes to your business recessions usually mean "be aware." What's your next move going to be. Will it require banks? Knowing these answers helps business owners navigate the economic water better simply by being aware. Listen in as Dr. D covers the things you need to be aware of when it...

Ever feel like giving up and moving to an isolated island? You're not alone. Everyone at some point hits a limit with humans. When it comes to your business humans are needed. Especially in a service based business. What if you could change the way worked with others just by saying the right things at the right time? Would that make working with other easier? More fun? Listen in as Dr D talks...

To get the best results in your Facebook Ads you need to focus on the customer journey. The Ad itself needs to grab attention. Text and picture/video must be show stoppers. The landing page is just as important. Does the flow from the Ad MATCH the landing page? Is the offer easy to get? Listen in as Dr. D goes through the dos and don'ts of Facebook Ads for 2023. Send us Fan Mail Join Marketin...

Hosting events is such a great and fast way to build community. How do you set up a successful event? Listen in to Dr. D as he reviews the many different types of events you can host, or be a part of, and how to be hyper successful with your results. Send us Fan Mail Join Marketing 101 for Chiropractors Facebook Group here Learn more at EnricoD.com Book a free discovery call with Enrico to level u...

Recalls. It seems like the phone is always ringing and we are "busy," but recalls are seldomly done for inactive patients. We discredit them as not wanting our services anymore, but how do you know if you don't keep up with them? Here's a good recall system for your office. Send us Fan Mail Join Marketing 101 for Chiropractors Facebook Group here Learn more at EnricoD.com Book...

Ever experience a fear of missing out on an opportunity, sale, concert tickets, events? It's called FOMO, and it's used every day by every marketing agency. It creates a moment to be decisive. Why? Humans are indecisive by nature. Listen in as Dr. D goes over why FOMO gets YOU into trouble, and why you should use it in you business to generate more business, and more income. Send us Fan...

Burnout is a thing. A very real thing. After the honeymoon phase of starting out and being excited about what you're going to create stress can kick in. How can you mitigate the stress and stop and smell the roses? It's an important skill to develop. Being thankful for what you have. Send us Fan Mail Join Marketing 101 for Chiropractors Facebook Group here Learn more at EnricoD.com Book...

People who waste your time suck. It's true, but we have to give them some slack here. We are bombarded by marketing every second of our life. When we see a good offer or opportunity we like to jump on the offer. That's what your ads do. They create FOMO and people "jump" on by saying they want it, but then don't show up. What can you do to minimize the amount of tire kicke...

Who drives your business? Not what, or how, but WHO? We usually choose customers that rave about us as the ones that drive referrals, and we're right. What if we could get more people referring to us? Would we need to be grinding away at marketing every week? Build you gang. Learn how with Dr. D. Send us Fan Mail Join Marketing 101 for Chiropractors Facebook Group here Learn more at EnricoD.c...

Maximize your ad spend by creating multiple ads in your campaigns. In the Ads section of you campaigns in the Ads Manager of Meta you can create as many ads as you like. In the past this was typically used to "test" ad copy, images, etc and see which one would perform better. Now Meta does that all for you, so you can create multiple ads for the different services you offer all under one...

Ad copy! It's so popular to talk about, and people claim to be doing it, but it's too easy to not do yourself. In fact, you must do it yourself. The writing you use in your advertising needs to be engaging, have an offer, or call to action, and MUST be written by you. You're not selling products, you're selling service. In the service industry people are buying you. You need to...

Have you considered a lateral in your clinic? Something to do aside from the main therapy or modality you offer your clients? Weight loss is a great lateral. Over 50% of the population considers losing weight on any given day. 29% of the population is doing something to actively lose weight. You could be their guide. Listen is with Dr. Jason as we discuss how weight loss could be a great fit for y...

In business you have your bread and butter service or products, then you have laterals. A lateral is something else that follows the same structure as your primary service. It takes another person to run, or you free up time to run it your self. It could be another service, product, modality, etc. Listen in as Dr. D goes through laterals, when to try them, when NOT to try them, and which ones to a...

Join Dr. D and Dr. Skip Weiss as we discuss how to grow a pediatric following through direct, and indirect marketing. The nitty gritty is that you need to know your ideal client. If you want to see more kids you need to make kids your ideal client. Dr. Skip left some great tips, so listen in. 1. Over communicate what you do 2. Bring your patients UP to your level of thinking about chiropractic car...

Statistics. It doesn't have to be a complicated college course. It doesn't even have to be complicated, but it is required in every business large or small. What statistics are vital to monitor? From money, to budget, systems to procedures, your statistics are your GPS monitor. Without them you lose course. Listen in with Dr. D as he covers which statistics are vital to log daily, weekly...

Join Dr. D and Clay Mosely from Dripify.com as we dissect SEO. Ranking at the top on Google is the goal, but it's not the best strategy. Finding key words that rank high and could serve your business is a batter strategy than chasing the top key phrase.  Pull vs Push. Many service providers "push" their leads to buy or book an appointment, when really attacking or "pulling&apos...

Jill Cherry from Cherry Picked Web Co joins us today as we discuss the myths about online marketing. A one-and-done marketing company does not exist you need to be in full control of your business and marketing efforts at all times. SEO is a constant development. You can't buy it. Listen in to some great tips you could be doing to improve your online presence for FREE! Send us Fan Mail Join M...

What does a good website do for a business? It captures a leads contact info. It easily let's potential customers contact you instantly (phone, email, chat, etc), and it links to other website to improve your SEO. Listen in and find out what 5 things you need to keep an eye on to optimize your website searchability.  Send us Fan Mail Join Marketing 101 for Chiropractors Facebook Group here Le...