Marketing 101 - BIG steps for small businesses

We're back with an episode explaining the viral phenomenon #ChatGPT !! - what is ChatGPT? - who made ChatGPT? - who owns ChatGPT? - how does ChatGPT work? - what are ChatGPT's limitations? - what are the risks of using ChatGPT? - ways to use ChatGPT as an individual and in your business Links mentioned in the podcast; ChatGPT; https://openai.com/ the podcast course; https://zerotopodcast...

In today's episode, we're talking about a very particular marketing niche that can be quite hard to get a hold of - the student market. We're joined by David Burgman who runs a student marketing agency and works with amazing brands like Red Bull, Jaegermeister and Deliveroo. Alex Ryan - Marketing Consultant; alexryanuk.com For the Marketing 101 blog; http://101blog.co.uk/ Marketing...

It's such a pleasure to bring this episode to you - a deep dive into branding with Natalie Montagnani who is a hugely successful Business, Branding & Mindset coach working out of Arundel on the South Coast of England.  Learn all about Natalie's 6 step process to ensuring your brand is in the right place  to go to market, in particular, today, we dig into the first step of the process...

A slightly different episode today - Alex talks all about the tools, apps and websites that he uses within Marketing 101 to improve efficiency, help with marketing and manage data. There'll be some tools that you've heard of but definitely some you haven't, but definitely some that will save you time and money. Enjoy! Find all the tools and websites mentioned below. Wordpress for bu...

Having previously discussed how to stop your posts flopping on your personal Linkedin page (how to beat the algorithm), today Alex talks about a more surefire way to beat the algorithm – with cold hard cash! Learn about boosting vs advertising, plus some great tips for ways to reach a specific audience on Linkedin that you might not have known were possible. Sponsored by 34SP.com - green & eth...

Watching your posts flop on Linkedin is heartbreaking and frustrating in equal measure. I put all that effort into the content, why does no one like it?! While there's definitely a chance that your posts are rubbish (!), there's a more likely possibility that you're getting squashed by the Linkedin algorithm, put in place to choose only the best posts to be shown on people's ne...

It's really not that hard! Join me as I work through the intricacies of getting up and running with your own podcast. To help discuss from a variety of angles I'm joined by a very special guest Heather Barrie from the podcast UNFILTERED who creates her podcast in a very different way to the way that I do - both ways perfectly successful, giving YOU plenty of choice for when you start you...

It's really not that hard! Join me as I work through the intricacies of getting up and running with your own podcast. To help discuss from a variety of angles I'm joined by a very special guest Heather Barrie from the podcast UNFILTERED who creates her podcast in a very different way to the way that I do - both ways perfectly successful, giving YOU plenty of choice for when you start you...

This episode is a MUST for anyone with a home service business (full list below), especially if you're based in the UK. Google's Local Service Ads (LSA) has been tried and tested in the USA and has finally made it's way to the UK. Put simply, LSA can very easily put you at the TOP of Google, above the usual adverts and right below the search box for local searches, and you ONLY pay...

Welcome to episode 08 - how to set up your Linkedin 'eco-system'. In this episode you'll learn how to set up and grow your Linkedin company page organically and genuinely. Top tips on how to draw real connections from your personal network to your company page, increasing followers without spending on advertising. LINKS MENTIONED IN THE SHOW; Wanderlux Travel Designers; https://wand...

Welcome to episode 07 - a very special introduction to Marketing for kids (age rage 7-14) with a very special guest, 9yo Elise! In this episode we find out what a 9yo like Elise already knows about marketing and try to build up understanding for her of exactly what companies do to market themselves. We discuss branding (colours, imagery, voice, behaviour) and learn about demographics, and then &ap...

Welcome to episode 06 - all about Influencer Marketing. In this episode we talk through exactly what influencer marketing is (and what is an influencer), why it works so well, who to choose as the perfect influencer for your business, product or campaign and, finally, how to go about finding them.  LINKS MENTIONED IN THE SHOW; Wanderlux Travel Designers; https://wanderlux.co.uk/ (and quote 'M...

Welcome to episode 05 - Social Media for small businesses PART TWO. This is the second of a two part introduction to using social media to help grow your business. It's hard to know which platforms to use to achieve which goals and often people end up gravitating towards a platform for the wrong reasons. In episode two we'll discuss Facebook, Instagram, LinkedIn, Twitter and YouTube, tal...

Welcome to episode 04 - Social Media for small businesses PART ONE. This is the first of a two part introduction to using social media to help grow your business. Social Media is often approached in the wrong way which can lead to confusion about it's benefits. In episode one we'll discuss; Does it work? What is the point? Or what are the benefits? How do I measure its success? Am I on t...

Welcome to episode 03 - Basic content marketing for small businesses Content marketing can be really overwhelming for anyone who is new to it - but rest assured, we'll explain what content marketing is, why it's great for your business, how to create content and how to distribute it, plus lots, lots more! LINKS MENTIONED IN THE SHOW; £99 Online Health Check service; https://marketing-101...

Welcome to episode 02 - Things to check before naming your business. We'll go through 13 (yes, THIRTEEN!) different considerations that you'll need to make before you decide upon a name for your new business including the domain, acronyms, memorability and much more. Who knew that naming a business was so complicated?! Sponsored by 34SP.com - green & ethical website hosting (use ALEX...

Welcome to episode 01 - Website basics - simple things your website should have / do. Expect to hear about why you should have pricing and testimonials on your site, how to make sure your contact details are clickable, the importance of having a footer and much more. Sponsored by 34SP.com - green & ethical website hosting (use ALEX101 for 3 months free) Alex Ryan - Marketing Consultant; alexry...

Let's think of Marketing like learning to play an instrument - mastering the piano is great, but beginners can attract an audience too.  Each week Marketing 101 will break down the barriers of a particular marketing activity and give you simple, practical advice and ideas to put into action today. Small business owners and the self employed can’t always be marketers too, you’ve got your custo...