Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories

Do you feel like there's never enough time to get everything done? Missing out on important moments with loved ones? Feeling tired, overworked, and unhappy with your job and life? Many struggle with work-life balance, leading to burnout. This affects their health, happiness, and relationships, sometimes resulting in substance abuse, depression, divorce, and even suicide. Recognizing these issues i...

Today's marketing analytics are very complex, and the customer journey is more complicated than ever for B2B and B2C businesses. You need to have strong analytics to be more successful in your business. With the help of a great team, you can achieve easy-to-understand model visualizations that help both the marketer and the data analyst uncover the cause-and-effect relationships that drive meaning...

What does it take to lead a successful digital marketing agency in today's ever-changing landscape? The digital world is in a constant state of flux, with new technologies, platforms, and consumer behaviors emerging at a dizzying pace. Agency leaders must not only keep up with these changes, but also foster an environment that allows their teams to thrive amidst the chaos. https://www.youtube.com/...

Why should you prioritize SEO over other strategies? Everyone in the marketing or business world, whether online or offline, demands traffic. If you want to focus on search engines, you'll need to keep creating content, conducting research and analysis, building backlinks, and other activities for at least a year and a half, if not longer, to generate a steady line of traffic. If you are building...

You may not have time to exercise, eat, or take care of yourself because of your busy schedule. You don't have enough time to do the things you know you should. Then, some health concern arises abruptly, but it's been years in the making, simply from gently relaxing and slipping back into this poor lifestyle. https://www.youtube.com/watch?v=JCV2vUpIDIo Dr. Pat Boulogne is a functional lifestyle me...

There are differences between online and offline businesses. Although similar, each has its own perks and disadvantages. It’s easy to make changes immediately overnight with online businesses. However, when it comes to financing, online businesses often have a hard time getting funds and loans. https://www.youtube.com/watch?v=mBDPBZA8clw Thomas Smale is the CEO and founder of FE International, an...

There are various strategies you can use to promote your brand. One of the useful marketing strategies out there is content marketing. Content marketing allows you to bring the discussion to your brand through the content you are creating. The content should be educational, informative, and entertaining for people to notice it. Showcase in your content how you can solve a consumer problem with you...

How can we reach more people and create a bigger network? How can we get powerful referrals and marketing leverage to extend our reach? The most effective way of getting our name known is by word of mouth, especially when it comes from highly reputable people. The more they share about you, the more you will build your network through their connections with other people. https://www.youtube.com/wa...

Biznik-Seattle Innovators Series with Dan Pink, Author of "Drive" at Hotel 1000 on January 12, 2010. When it comes to innovation, timing is a huge factor. Going in too soon or too late can both cost you lots of money. Innovation isn’t all about creativity and value-creation, it is also about the services that you provide around your new idea and helping people understand how your idea can be of va...

What is the future of partnership marketing? How does nurturing partnership drive exceptional, measurable outcomes? Partnership marketing has evolved into “Affiliate Marketing Meets the Digitization of Business Development.” Software is now utilized to create partnerships at scale, and its evolution from affiliate networks to licensed software has expanded the definition of partnership marketing p...

Talking to people and engaging with conversations is something that takes a lot of courage to do. It is quite pressuring, not knowing whether what you're saying is making sense to the other party or not. We can't know whether you are able to convince them with your words. When it comes to business, it is important that you are great with conversations. You must know how to listen and speak careful...

Thinking of starting a podcast? You have concepts, and you've got some ideas. You have themes. You want to talk about something you're passionate about, and launching a podcast is a great method. However, you should not begin your podcast without first considering a few key factors. Even if your show is going to be a pastime at first, chances are you want it to be as successful as possible. https:...

Is your brand getting KO'd by the competition? Why is branding important for your business? A strong brand matches colors, words, emotions, beliefs, and attitudes to earn the customers that you want most. https://www.youtube.com/watch?v=WbApMRJItzA Ernie Harker is an experienced entrepreneur, author, illustrator, travel TV host, and Ironman athlete. One of the books he wrote is called, “Your Brand...

What kind of businesses do you want to create? What makes you unique that you can bring to the business world? You have to look at the world differently. https://www.youtube.com/watch?v=hEkJ0lZIsJ8 Lewis Schiff is an accomplished entrepreneur and author who has dedicated over 25 years to studying success in America. He wrote the Amazon best seller, “The First Habit.” As the founder of the "Birthin...

Developing a new idea for the next big thing in the market can be tough. This usually requires a lot of ideas and a lot of people during its process. The first thing you should do is to figure out the problems that need to be solved. In that way, you know what kind of problem you are facing and what kind of solution you should be proposing. https://www.youtube.com/watch?v=ctGkf66SCf0 Bryan Mattimo...

Reaching out to your target audience was challenging for entrepreneurs, when the internet was not around. With so many outlets via which you may communicate your niche these days, all you have to do is get your message through. https://www.youtube.com/watch?v=tYUQzTwFRLE Audrey Bell-Kearney is the CEO of Noise Media Network, a media, marketing, and consulting firm that produces and distributes dig...

Starting a business and establishing a presence in the traditional sense might be intimidating. It might be as simple as a few clicks for the tech-savvy. However, it is a different scenario for the technological nomads. It may be difficult for them to navigate through complicated web pages, links, or commands. https://www.youtube.com/watch?v=GhGphcaSQk4 Kevin Snow is the President and CEO of Time...

Do you want to change the world with your message? In order to do that, you need to be true to your intentions. https://youtu.be/XP0zu3kefM0 Amanda Johnson is the founder of True to Intention (folded into Saved By Story), a company that helps seekers and storytellers write truer and more impactful stories. She is also the co-founder of Saved by Story Publishing. Today, Amanda talks about her recen...

LinkedIn is one of the most powerful online platforms for networking and business building. If you are using the power of LinkedIn to build meaningful and long-lasting connections, then your business is missing out. In order to grow your business in the right direction, you must first need to understand your vision and goal. https://www.youtube.com/watch?v=kUq4ZhhQ0so&pp=ygUPcm9iZXJ0cGxhbmsgODYz J...

When it comes to operating your business, one method to avoid internal conflict is to identify and simplify how various teams define success. You must assess how teams collaborate, processes operate, and data flows. Remove any barriers that are preventing you from getting things done. You should examine how you manage your firm and who is operating it. https://www.youtube.com/watch?v=Rvt54ioPKUc M...

What goes through people's heads when they go inside your business? - How is your business credibility? Are you trusted? People make a rapid judgment about your credibility before you even start outlining benefits and features. At times like this, business credibility is supposed to work its magic. It's the glue that holds businesses together with their consumers and the communities they do busine...

Many people avoid publishing a book because of the complexity. It takes a lot of effort to force yourself to sit down, brainstorm, write, edit, rewrite, edit, trim, add, rewrite, workshop, rewrite, and rewrite some more. https://www.youtube.com/watch?v=sf3SVXTRREA Kathy Sparrow is a mentor for aspiring writers of nonfiction, fiction, and poetry, with over two decades of experience. She is the co-a...

Consumers are wiser than ever before, and they recognize when they're being sold to. It is for this reason that we’ve seen dramatic transformation in the industry in the last decade. Marketers are now turning to inbound marketing strategies to help them attract new customers. It's no longer enough to have a fantastic product and catchy taglines. Companies must now become industry knowledge epicent...

It's difficult to generate business leads. With so much competition on the market, the battle for exposure is important. Advertising has come a long way, thanks to today's technology. On the other hand, social media has become so saturated with information that it has shortened their attention span. How can you stand out in this environment? https://www.youtube.com/watch?v=R5Uj1aoE1Cw Sarah Dupree...

Is your company presenting itself in a positive light now that information is readily available online? Consumers use the internet for everything from product research to finding out where a business is located and operation hours. Even a simple, well-designed website can provide you a competitive advantage in your business, and if you sell things, your site can help you develop your business quic...