Marketecture: Get Smart. Fast.

At the Marketecture Live event, Bill Wise (CEO of Mediaocean) and Grant Parker (President of Innovid) discussed the merger of Flashtalking and Innovid, emphasizing scale, independence, and AI-driven innovation in ad tech. They highlighted balancing control and transparency for advertisers while competing with Google’s ecosystem. The conversation covered AI’s role in campaign automation, supply pat...

Brian O'Kelley joins Ari on stage at Marketecture Live where they go in depth on the latest product announcements from Scope3. Also, Ari and Eric discuss highlights from Marketecture Live, including Innovid’s brand launch, Netflix’s Ad Suite, updates in ad tech, and recent media M&A activity. Learn more about your ad choices. Visit megaphone.fm/adchoices

Sovrn's Signal product is an on-page measurement and data enrichment tool designed to help publishers increase the value of their ad inventory. In the interview, Peter Cunha, Managing Director of Signal at Sovrn, explains that the product enhances bid requests by incorporating attention metrics, dynamic floor pricing, and identity signals to improve ad performance. Signal originated from Sovrn’s a...

SuperAwesome is a leading marketing company focused on kids and teens. Kate, the CEO, comes on the show to talk about the challenges with marketing to this regulated market. Learn more about your ad choices. Visit megaphone.fm/adchoices

The interview with Alex Persky-Stern, CEO of Waymark, explores the company's AI-powered video production platform, which simplifies ad creation for media companies and advertisers. Waymark automates video generation by pulling assets from business websites, leveraging AI to create motion graphics, voiceovers, and scripting, while integrating with Shutterstock for additional content. The platform p...

Lotame acquired by Publicis Lockr acquired by Viant Blis acquired by T-Mobile Learn more about your ad choices. Visit megaphone.fm/adchoices

Cheq.ai is a cybersecurity company that specializes in protecting marketers from various forms of fraud, data manipulation, and bot-driven attacks. Their platform helps businesses detect and block fake users, prevent click fraud in digital advertising, and ensure marketing analytics remain accurate by filtering out non-human traffic. Cheq.ai also addresses broader security risks, such as preventin...

Telly is giving away free TVs. Seriously. We find out how exactly they can make enough money on ads to support this. Learn more about your ad choices. Visit megaphone.fm/adchoices

Ross Benes has been a senior analyst at eMarketer for over seven years. He shares some stats, and some color on how the stats are created. Plus Juggalos! Learn more about your ad choices. Visit megaphone.fm/adchoices

We have a frank conversation with Krzysztof Franaszek of Adalytics about the finding of ad-supported child sexual content and how the government got involved. We also ask him about his unconventional methods and the controversies around how his company does business. Learn more about your ad choices. Visit megaphone.fm/adchoices

Ron Jacobson from Rockerbox joins Ari and Eric to talk about Media Mix Modeling (MMM) and why Google and Meta have embraced it. Plus everything else you care about in measurement. We also discuss the news of the week, including the massive StackAdapt funding round, along with TVScientific's "B" round that included Roku as an investor. Learn more about your ad choices. Visit megaphone.fm/adchoices

Overwolf provides developers with an app store for PC games, where third-party creators can build overlays that enhance gameplay with real-time information, tools, and enhancements. These apps function as add-ons to existing games, offering features like real-time strategy guides, in-game analytics, and other utilities that improve user experience. Overwolf monetizes through an advertising model,...

Brett Wilson was the founder and CEO of TubeMogul through its sale to Adobe. Now he's the founder of Swift.vc, a fund focused on AI enablement. Eric and Ari talk to Brett about what he's seeing in the market and where there are opportunities. In the news of the week we discuss Nielsen's move to stop selling panel data as a stand-alone service, Facebook's monster earnings, and more. Learn more abou...

AdBridge is a creative technology startup that focuses on enhancing contextual relevance in native advertising. Founded by James O'Connor, the company aims to improve ad memorability by blending editorial content with pre-approved brand messaging through a transitionary language they call "The Bridge." Their initial product targets web-based environments, where ads integrate seamlessly into articl...

Paige Bilins is the SVP of product for Magnite. She joined me at CES in Las Vegas to talk about the future of CTV and what is in store. Eric and Ari talk TikTok getting saved by Trump, Nielsen getting its groove back (or at least its certification), WPP employees rebelling against RTO, and more. Learn more about your ad choices. Visit megaphone.fm/adchoices

VidMob is a creative data company that helps marketers optimize their advertising by analyzing the creative elements of ads and linking them to performance metrics. It uses proprietary models to process data from platforms like Meta, Google, TikTok, and Amazon, examining millions of ad creatives frame by frame to identify factors like production style, narrative arc, and audience preferences. The...

Eric and Ari are joined by digital out of home expert Tim Rowe who helps us dissect the $600 million acquisition of Vistar by T-Mobile. We also discuss the surprise Sincera acquisition by The Trade Desk. Learn more about your ad choices. Visit megaphone.fm/adchoices

AD-ID is owned by two non-profits organizations and provides a universal identifier for advertising creatives, akin to a UPC code for ads, enabling standardized tracking and management throughout the advertising ecosystem. Used by over 80% of Fortune 500 companies, AD-ID's system supports transparency, accountability, and cross-platform measurement by encoding essential metadata like brand, produc...

We have author and professor Sandra Matz talking about her research into the effect of consumer psychology on advertising and marketing. Eric and Ari were at CES this week and they talk about all the exciting CTV news, including Comcast's "Universal Ads". Sponsored by Start.io, visit at start.io/nofees Learn more about your ad choices. Visit megaphone.fm/adchoices

Tercept is a data infrastructure provider specializing in supporting ad tech and media companies by streamlining the collection, processing, and visualization of monetization and marketing-related data. Founded in 2018, the company offers tools and services to integrate, normalize, and manage data from over 400 sources, enabling clients to transform raw data—such as logs from ad servers and third-...

Ari and Eric review the best and the worst of 2014 and make some predictions about the future. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices

Andrew Lipsman is an Independent analyst, formerly eMarketer, NPD, Comscore. We talk retail media trends, Walmart-Vizio, etc. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jeremy Bloom interviews Aashish from TikTok For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices

The latest on S4 Capital, how AI is shaping the holding companies of the future, and more. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jeremy Bloom interviews Achim Schlosser, the VP of Global Data Standards at Bertelsmann about the challenges of working with data in today's privacy environment. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc. Learn more about your ad choices. Visit me...