Jessica Inskip and Jessie DeNuit

Market MakeHer Podcast

Business EN ↓ 108 episodes

Get better with your "finance-sis" and dive into the world of investing, without the jargon or bro-talk. Picture yourself learning alongside two friends: a beginner investor like you and a formerly licensed 15-year finance expert. Meet Market MakeHer, your go-to self-directed investing education podcast that demystifies complex financial concepts and jargon in a new way - from "Her" perspective.   By relating the business cycle to the menstrual cycle, supply and demand to second-hand shopping, and many more out-of-the-box analogies - Market MakeHer became an award-winning podcast! We make it m...

Author

Jessica Inskip and Jessie DeNuit

Category

Business

Latest episode

Apr 9, 2026

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Episodes

32. Q&A: Answering All YOUR Questions (keep 'em coming) 12.04.2024

We're back, we had to take a week off because, if you didn't know, Jess is the sun and Jessie is the moon - we had to eclipse. 🌚🌞 First, a quick market update for April 11, 2024 about CPI and PPI! Then we get to allllll your questions, yes, even questions from our very early episodes (told ya we'd get to them eventually 😅). Questions we answer in this episode: @lukodaian asked -...

31. Edu-action: How To Build a Brokerage CD Ladder 29.03.2024

In the last episode (Ep. 30) of the Market MakeHer Podcast, we discussed how “The Fed” projects to cut interest rates 3 times by end of year. Hopefully, this means lower inflation, but it also means lower interest rates on your High Yield Savings Accounts as well. Where can we stash our cash with higher interest rates for longer? Brokerage CDs! One option is Brokerage CDs (certificate of deposit)....

30. FOMC Meeting, Interest Rate Cuts & Inflation (aka Jess Watched The Fed Press Conference So You Don't Have To) 22.03.2024

The FOMC (aka "The Fed" aka The Federal Reserve) had a press conference on March 20, 2024 where they talked about federal reserve rates remaining unchanged, but there's 3 projected interest rate cuts by end of year. What does this mean for our High Yield Savings Accounts interest rates, mortgages, credit cards, loans, and the economy? What's going on with unemployment and infla...

29. Investment Risk Tolerance, HYSA Interest Rates and Fed Balancing Act 15.03.2024

What's your investment risk tolerance? (check out the risk pyramid below) How are you diversifying your investments in your portfolio? Are the interest rates on our high yield savings account coming down? What should we do with our cash to make sure it's out-pacing inflation? Figure Out Your Risk Tolerance There are lots of quizzes you can do at your brokerage firm or even government sit...

28. $AAPL Stock Impacts & Tools to Compare ETFs ($VOO vs $VTI) 08.03.2024

Let's talk about what's going on with the $AAPL stock and also learn how to compare ETFs, like $VTI vs $VOO, with a tool! You'll want to watch the video about 10 minutes in, but if you can't watch it, we do describe everything we're analyzing. $AAPL Stock Is Down, But The Market Is Up? We know that Apple is one of the biggest stocks or companies in the S&P 500, which i...

27. Q&A Quickie: Investing at 40, Social Security and Money Mindset 01.03.2024

We have a Market MakeHer short and sweet Q&A for you today regarding investing a little bit later. Question from listener @spacey on TikTok: Should I be worried if I haven't started investing yet and I'm approaching 40? Short Answer: No, but get started ASAP! Like we've said in previous episodes, time in the market is your best strategy. Cut down expenses and invest as much as y...

26. Stock Market Update: Earnings Report Card, Nvidia Earnings, Sticky Inflation 23.02.2024

It's a Stock Market Tea Party, and you're invited! 🍵🍵 In our Feb. 2024 SMU, Jess serves Jessie the tea on the recent earnings season (the winners of positive earnings and growth in the market last quarter with many companies beating expectations) and they specifically focus on Nvidia's impressive earnings and its role in the AI industry. The hosts also discuss the performance of c...

25. Q&A: Roth IRA 101, Backdoor Roth IRA Contributions, Lifestyle Creep 16.02.2024

Q&A from our listeners: How do I do a backdoor Roth IRA contribution or conversion? How do I rollover a 401k into an IRA? 🏘 Remember in Episode 12 how we used the "building your dreamhouse" analogy to explain how to invest in the stock market? Well remember that dreamhouse during this episode and the different rooms that are your retirements accounts, in this instance. 😉 We had a fa...

24. Pay Yourself First (Saving, Budgeting, Investing) 09.02.2024

Do I add money to my emergency account before maxing out my IRA?  When do I put my funds into a taxable account?  What makes the most sense for ME?  In this episode, we cover the order of events of how to pay yourself -- and some of the nuances you may want to consider as you enter various life stages. This is not a one size fits all formula. We'll help you think through that! We do discuss t...

23. The Stock Market Explained with ONLY Taylor Swift Analogies 02.02.2024

Welcome to Taylor's Version of the Stock Market. We're starting off Season 2 with a refreshed brand (check out our website to see the makeover) and we're also giving you a little refresher on how the stock market works - from a Swiftie's perspective.  That's right, you guessed it, Jessica Inskip is unhinged with the Taylor Swift references once again, but Jessie DeNuit did...

22. Q&A: Can I Have Multiple Roth IRAs? Are There 401k Rollover to IRA Tax Implications? 13.12.2023

Questions on questions! We answer 3 questions from our listeners related to IRAs, 401ks, and taxes...and then Jessie asks additional questions - as usual. Question 1: How to figure out taxes when moving 401k into a rollover IRA? Question 2: Can you control how your employer 401k gets invested? (side note: you can borrow money from yourself!) Question 3: Can you have multiple IRAs? When moving a 40...

21. Investing in AI | Building the Investment Thesis 05.12.2023

🐰 Curious about how to invest in AI? Let's fall into the Artificial Intelligence rabbit hole, shall we? And, yes we talk about actual AI stocks as well. Beware the Jabberwocky (aka AI Tools that claim to "beat the stock market" or predict the best stocks to buy). 🤖 AI stocks are beating earnings upwards of 40% (and much much higher). Are analysts not valuating these stocks properl...

20. Stock Market Update: The Bull Case for a Santa Claus Rally 28.11.2023

What's happening in the stock market today? We tell you all about it in Episode 20. Learn a bunch of new jargon that Jessie makes Jess define for us all as we discuss everything from what the Fed has done and earnings to whatever a "Santa Claus Rally" is... 🎅🏻🎅🏽🎅🏿🎅 Stock Market Update November 2023: Deflationary Environment Dovish Fed Seasonality Fall Harvesting (taxes) Resil...

19. Q&A: Do I Need a Financial Advisor? 22.11.2023

Introducing our newest segment where Jess answers your questions and Jessie asks even more questions. Questions on questions. 🙋🏻‍♀️🙋🏾🙋🏼‍♀️🙋🙋🏾‍♀️🙋🏻 Today’s question comes from @kristinabrown86 “Do I need an investment advisor? I know they take a percentage of earnings so I have been hesitant and am trying to learn on my own. Am I the only mid-30s single woman without one?” 🤔🧠⚡️ We tal...

18. Understand The Yield Curve, Treasury Bonds, and Stock Market Impacts 09.11.2023

Today we're talking bonds, Treasury Bonds, that is. 🍸 Along with yields, impacts on the market, and how the US always pays its debts 🦁😏 🤨 What exactly is the yield curve and what does an inverted yield curve mean? We're going to learn how to use this as a scrying tool to predict the future in terms of interest rate changes and economic activity. Let's demystify the fixed-income...

17. What We Can Learn from Gen Z Investing Featuring Mary Esposito 01.11.2023

In 2022, a whopping 43% of retail accounts were opened by investors aged 18-35, reshaping the financial landscape. This surge in interest led to a rise in High-Yield Savings Accounts (HYSA) and Money Markets, which thrive in high-interest environments. The growing trend of financial literacy among Gen Z, has paved the way for better expense management and savings practices. The outcome? A resilien...

16. What Are Dark Pools, PFOF & Market Makers? 18.10.2023

You've heard of Market MakeHER, but did you know there is an actual market maker job - the people who make the market? Have you heard about dark pools and do you know how payment for order flow works? We're going to learn about all of that, NBBO, the bid and ask, and more, in this episode. 🙋🏻‍♀️🙋🏾🙋🏼‍♀️🙋🏽‍♀️ Feel free to ask us any questions you still have about what we covered to...

15. What's Going on with Inflation? (Inflation Explained) 04.10.2023

Let's talk about the inflation situation. What is inflation? What causes inflation? And why we invest in the stock market (hint hint: to outpace inflation). Is Inflation Going Down? Inflation was 8.9% in the summer of 2022, and even though it's currently around 3.7% as of September 2023, we are still feeling the lag effects. The memes talking about the struggles a lot of us are facing ar...

14. How to Analyze a Stock for Beginners 20.09.2023

How do you determine if a stock is a potential good buy for your portfolio? Today we're going to teach you, well, Jess Inskip is going to teach Jessie DeNuit and Jessie is going to ask alllll the questions along the way to make sure we can all understand the analysis and the jargon! Think of this as a beginners guide, because there is a lot more on the technical analysis side that we can get...

13. Are We In A Recession? What and WHO Defines a Recession? 14.09.2023

Do you know how to spot if we're in a recession?   We're back from a little break in our cycle, and speaking of cycles, in episode 13, we're talking about periods of economic growth and contraction and the turning points in the economy as defined by the NBER ( National Bureau of Economic Research ) - a non-profit and bi-partisan, private research organization. This is called the bus...

12: How To Invest In The Stock Market (a step-by-step guide) 16.08.2023

Learn how to invest in the stock market right now! In episode 12, we teach you how to start building towards your future dreamhouse (financial goals) with a step-by-step guide. We see this question asked all the time, "how do I actually invest in the stock market?" and now that we've laid down a solid foundation of knowledge for you, we're ready to put "the how" into...

11. Stock Market Update: Earnings, Fitch Downgrade and Swiftenomics 09.08.2023

What's happening in the stock market realm - August 2023 SMU edition. ⚡️ Do not worry, it's educational too. We discuss the most recent downgrade drama: the Fitch downgrade of US sovereign debt and its impact on the market. Explore key economic indicators like CPI, PPI, and Q2 earnings, delving into their implications for investors and shedding light on the evolving labor market landsca...

10. How to Read a Stock Quote 02.08.2023

🐰 Come back down the rabbit hole and find stock market wonderland with us as we uncover all the information and data points you're seeing when you search a stock ticker symbol and find the stock quote. It's easy to get lost in it, but we're here to guide you.  Are you ready for it? Jess and Jessie look up a stock on Google and then show what additional info is available when you al...

9. How To Choose a Brokerage Firm Featuring Stockbrokers.com's Blain Reinkensmeyer 25.07.2023

Market MakeHer welcomes our very first guest on the podcast:  Blain Reinkensmeyer of Reink Media Group (RMG) and stockbrokers.com ! In Episode 09, Blain tells us how we can choose the best brokerage firm for our individual, self-directed investing needs and how he uses an unbiased methodology to rate and review online stock brokers while putting "people first before profits." This gives...

8. How To Write an Investment Thesis and Use a Stock Screener to Find Ideas 18.07.2023

Learn what an investment thesis is and why it’s good to have one before jumping on a stock buying bandwagon. We’ll also show you how to start finding ideas using your thesis with stock screeners (they're free)! Think about what you know is happening in the world or something anecdotal you saw on social media. For example, currently, we’re facing constrained labor supply,  issues with housing,...

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