Lauren Loreto & Aurrie Hicks

MAPPED OUT

Business EN ↓ 179 episodes

Ever feel like your marketing strategy and business plan is a maze of endless to-dos? MAPPED OUT is your GPS to breakthrough growth, minus the headaches. Think of us as your savvy road trip companions who've not only survived the marketing wilderness—we've mastered it. Lauren and Aurrie here, battle-tested marketers who've built businesses from the ground up. We're ditching the fluff and corporate-speak to give you the real deal: strategies that actually work, stories from the trenches, and those "why didn't I think of that?" moments that'll transform your approach. Every episode is like havin...

Author

Lauren Loreto & Aurrie Hicks

Episodes

EP 4 | Four Must-Have People in Your Business - No Matter What Stage of Entrepreneurship 10.03.2021 13:53

Today on She’s Busy AF, we’re talking about teams. Having a team is a MUST as an entrepreneur. Entrepreneurs take risks and creating a team is one of those risks, but it comes with high rewards when you do it right. In this episode, I break down the four key members of a business operation you need to have before starting to hire employees and why these team members are helpful to business owners...

EP 3 | How to Build Your Irresistible, Client-Converting, Scalable Service Suite 02.03.2021 11:06

Why is scalability important for today's businesses? If you observe, you'll see that most service-providing businesses and agency models aren't scalable. And the reason for this is you're trading all of your one on one time for money, but drastically increasing your prices is not a viable option to go for. So, how does your business stand out against your competitors in the mar...

EP 2 | 4 Things I Wish I’d Done Differently in the Beginning of My Service-Based Business 27.02.2021 12:18

Looking back over the last five years, during my entrepreneurial journey, when I was running my boutique digital marketing agency. I can see many of the things I wish I had done differently. If you are a service-based entrepreneur, today’s episode is just the right one for you to begin with. Join me as I share the 4 things I wish I'd done differently and the lessons I have learned when I had...

EP 1 | My Story: How I built, Scaled and Sold My Boutique Marketing Agency 25.02.2021 12:33

HEY! :) You're listening to a very old version of this podcast - back when it was "She's Busy AF." We've grown up - so we highly recommend fast-forwarding the tuning in at Stop #1 in 2025. Happy listening :) Entrepreneurship is no comfortable space to land into, and the absence of a good mentor could make it all the more difficult for anybody wanting to begin. Back during...