Managing Uncertainty

Artificial intelligence is transforming how organizations prepare for and respond to disruption. From predictive analytics to automated crisis communications, AI offers powerful tools to strengthen resilience. But it also introduces new risks, including overreliance, bias, and vulnerabilities that can erode trust. In this episode of the Managing Uncertainty Podcast, Bryghtpath CEO Bryan Strawser e...

In this episode of the Managing Uncertainty Podcast, Bryan Strawser of Bryghtpath explores how the role of the resilience leader has evolved. Once viewed primarily as a compliance function focused on writing plans and running exercises, today’s resilience leader is expected to operate as a strategic influencer. Influence, not documentation, is the new measure of impact. Bryan discusses why technic...

In this episode of Managing Uncertainty, Bryghtpath Principal & Chief Executive Bryan Strawser tackles one of the most common — and dangerous — mistakes leaders make in a crisis: doing nothing. Drawing on decades of experience in crisis management, business continuity, and organizational resilience, Bryan explains why waiting for perfect information can paralyze a response and worsen the situa...

The World Economic Forum’s 2025 Resilience Pulse Check delivers a clear message: most organizations are still underprepared for the complex, interconnected risks shaping our world. In this episode, Bryan Strawser breaks down the WEF’s findings and shares Bryghtpath’s proven strategies for closing capability gaps, integrating resilience into strategy, and turning disruption into a competitive advan...

In this episode of Managing Uncertainty, Bryan Strawser shares lessons from his experience leading security and resilience at a Fortune 30 retailer, reflecting on what it takes to build a high-performing, future-focused team. From hiring with intent to fostering a culture of trust and accountability, Bryan outlines the principles that helped shape a team whose impact continues across industries. H...

In this episode of the Managing Uncertainty Podcast, Bryghtpath Principal & Chief Executive Bryan Strawser explores the growing influence of generative AI on the resilience profession. He unpacks the current and emerging use cases of AI in business continuity, crisis management, and risk intelligence—and what these shifts could mean for practitioners. Bryan emphasizes the importance of adaptin...

Join Bryan Strawser in a milestone episode of the Managing Uncertainty podcast as we celebrate 300 episodes dedicated to enhancing resilience and preparedness in organizations. This episode revisits pivotal moments from past episodes, offering a roadmap for future readiness. Explore lessons from Episode 1, which emphasizes the importance of imaginative crisis planning, to Episode 100, which delves...

In this thought-provoking episode of the Managing Uncertainty Podcast, Bryan Strawser, Principal and Chief Executive at Bryghtpath, shares insights from his recent visit to the historic D-Day sites in Normandy. This reflective journey highlighted the profound lessons in resilience displayed by the soldiers who bravely stormed the beaches on June 6, 1944. Bryan draws parallels between the courage a...

In this episode of the Managing Uncertainty Podcast, Bryan Strawser, principal and Chief Executive at Bryghtpath, delves into the critical issue of technology resilience in the healthcare sector. With a decade of experience working with various healthcare organizations, Bryghtpath has witnessed the impact of underinvestment in cybersecurity and infrastructure firsthand. Bryan shares insights into...

Unlock the secrets to building a formidable crisis management team that thrives amid chaos and uncertainty. Join Bryan Strawser as he demystifies the evolution from reactive, ad-hoc crisis teams to modern, proactive units poised to lead at a moment’s notice. This episode reveals how the ability to make fast, confident decisions is not just a skill but a competitive edge. Discover practical strateg...

In this episode of the Managing Uncertainty Podcast, Bryan Strawser, Principal and Chief Executive at Bryghtpath, discusses the crucial need to view cyber incidents as comprehensive organizational crises rather than mere technical issues. He highlights the importance of an enterprise-wide approach, emphasizing that leadership from across the business is essential to manage cyber disruptions effect...

In this episode of the Managing Uncertainty Podcast, host Bryan Strawser delves into the vital topic of organizational resilience. Drawing on a decade of experience in evaluating resilience programs across various industries, Bryan outlines how leading organizations turn uncertainty into opportunity by adopting a robust approach to business continuity and crisis management. He emphasizes the impor...

In this episode of the Managing Uncertainty Podcast, Bryan Strawser, Chief Executive at Bryghtpath, explores the evolving role of resilience leaders from technical facilitators to strategic powerhouses. He emphasizes the importance of mastering influence, strategic alignment, and executive presence to elevate resilience leaders from behind-the-scenes operators to indispensable partners in decision...

In this insightful episode of the Managing Uncertainty Podcast, host Bryan Strawser of Bryghtpath engages in a compelling conversation with Dan Stoneking, founder and vice president of the Emergency Management External Affairs Association. Dan shares his remarkable journey from the Army to pivotal roles within FEMA, emphasizing his dedication to enhancing emergency management strategies post-Hurri...

In this episode of the Managing Uncertainty Podcast, host Bryan Strawser, principal and CEO at Bryghtpath, explores the critical role of strategic relationships in enhancing your influence as a resilience leader. By developing foundational “table stakes” connections with key roles such as the Chief Information Security Officer, Chief Security Officer, and disaster recovery leaders, you can align t...

In this episode of the Managing Uncertainty Podcast, host Bryan Strawser, Principal and Chief Executive at Bryghtpath, engages in a thought-provoking conversation with veteran emergency manager Ian Hay. Ian recounts his compelling journey into Homeland Security and Emergency Management, driven by the tragic events of September 11th. From witnessing the attacks in Syracuse, New York, to establishin...

In this episode of the Managing Uncertainty Podcast, Bryan Strawser, principal and CEO at Bryghtpath, explores the importance of building a resilient intelligence program within organizations. Drawing from his experience leading a global intelligence function at a Fortune 30 company, Bryan shares how these programs are vital for proactive risk management and strategic decision-making. He discusses...

In this episode of the Managing Uncertainty Podcast, Bryan Strawser, principal and Chief Executive at Bryghtpath, explores the transformative journey of General Counsels as they step beyond their traditional roles. Once primarily seen as chief legal advisors, General Counsels are now pivotal strategic leaders in crisis management. This episode delves into how these legal professionals are becoming...

In this episode of the Managing Uncertainty Podcast, host Bryan Strawser from Bryghtpath delves into the complexities of crisis management in healthcare. Drawing insights from Newsweek’s virtual panel, Bryan highlights key strategies shared by top healthcare executives to effectively prepare for and navigate crises. This episode is packed with practical tools for developing robust crisis response...

In this episode of the Managing Uncertainty Podcast, Bryan Strawser, Principal and CEO at Bryghtpath, delves into the crucial role boards of directors play in fortifying organizational resilience. Drawing from his extensive experience at a Fortune 30 company, Bryan emphasizes the importance of aligning board decisions with stakeholder expectations to drive resilience strategies. He shares insights...

In this insightful episode of the Managing Uncertainty Podcast, Bryan Strawser of Bryghtpath explores the emerging role of the Chief Resilience Officer (CRO) as a strategic asset within organizations. Drawing from Mark Nevins’ article in Forbes, Bryan delves into the transformative potential of appointing a CRO to proactively manage a broad spectrum of risks, from geopolitical upheavals to cyber t...

In this insightful episode of the Managing Uncertainty Podcast, Bryan Strawser, Principal and Chief Executive at Bryghtpath, delves into the intricacies of building a resilient organization. Drawing from his extensive experience and the strategic insights of Roger Martin’s “strategy choice cascade,” Bryan presents a straightforward approach to resilience, business continuity, crisis management, an...

In this episode of the Managing Uncertainty Podcast, Bryan Strawser, principal and Chief Executive at Bryghtpath, delves into the transformative power of crisis management exercises. He discusses the essential role these exercises play in honing decision-making skills under pressure and building robust crisis processes within organizations. Through a spectrum of exercises, from low-stress tabletop...

In this insightful episode of the Managing Uncertainty Podcast, host Bryan Strawser of Bryghtpath discusses the critical importance of conducting tabletop and simulation exercises with your key vendors and partners. Bryan emphasizes that these exercises not only identify vulnerabilities but also help align expectations, ensuring that every stakeholder understands their role in a crisis. Through re...

In this episode of the Managing Uncertainty Podcast, host Bryan Strawser, principal and Chief Executive at Bryghtpath, delves into the critical importance of strategic alignment in crisis management. Drawing from nearly three decades of experience, Bryan emphasizes the necessity of a unified approach to handling crises, whether it’s a cybersecurity breach or a natural disaster. He explains how a c...