Chris Goyzueta

Making It with Chris G.

Music EN ↓ 100 episodes

Chris G. has been in the Music Business since 2006 as a concert promoter, artist manager, and booking agent. "Making It" is not about being on top of the charts, winning mainstream awards, or having millions of social media followers. Though those things are nice, that's a very small percentage of the industry. "Making It" is about having conversations with people that do what they love full time, instead of being stuck with a career they hate. Throughout his journey, Chris has met many inspiring individuals who have in his eyes "made it" and who have an abundant amount of stories and wisdom t...

Author

Chris Goyzueta

Category

Music

Latest episode

Jun 13, 2025

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Episodes

#149: MuensterVision - Releasing Music & Building Communities with NFT and Divorcing from Traditional Music Platforms 28.10.2021

MunsterVision is a hip-hop artist based in Houston, TX, and a pioneer in the world of NFT's. He's completely abandoned the traditional music platforms, because of their favoritism to major label artists and not giving independents a real change due to PAYOLA. He has gone the route of blockchain technology and NFT's to release content and music. In this episode, we discuss his journey and experienc...

#148: How to Become An Music Artist Manager Today - Skills, Strategies, and Education 27.10.2021

How do you become an artist manager in the music business? You can start today! It's all about getting reps and becoming a practitioner. Books mentioned in this episode: How to Make It in the New Music Business: https://amzn.to/3fRtxsx All You Need to Know About the Music Business: https://amzn.to/3umqUEw Podcasts Mentioned: Creative Juice - https://indepreneur.io/podcast/ Rick Barker - https://ri...

147: Does the Number of Social Media Followers, Streams, and Views Matter in 2021 & beyond for Musicians? 26.10.2021

Does the number of followers you have on any of the social media platforms, or how many streams you get, or how many views you get matter? Kind of. But there is a whole lot more that goes into it than just that. Those are vanity metrics. In this video, I discuss what really matters for musicians when building a business.  To learn more about Phillip Stutts visit https://www.phillipstutts.com.  Joi...

146: Building a Powerful Music Industry Network - A Strategy I Call Artist ID 25.10.2021

It's impossible to network with and meet everyone. You have to have the right strategy. Learn how to network with the right artists and professionals behind the scenes. Get a FREE copy of the "Artist ID Spreadsheet" here. When you sign up, it'll lead you to a google doc. Create a copy or download the file: https://www.makingitwithchrisg.com/artistid Join the Academy: https://www.patreon.com/making...

#145: Phillip Stutts - Applying the Undefeated Marketing System That Won Over 1,400 Elections to the Music Industry 21.10.2021

Phillip Stutts is the marketing mind behind winning over 1,400 elections from presidential races to congress, the senate, and many other elected positions. He developed a 5-step marketing system that can be applied to winning presidential elections to marketing fortune 200 companies to marketing independent musicians and small businesses. Stutts is the author of the Undefeated Marketing System and...

144: How to Become a Talent Buyer for Live Nation & Other Major Promoters such as AEG Presents 20.10.2021

In this episode, I share some tips on what Live Nation looks for in a Talent Buyer and how I became a Talent Buyer at House of Blues New Orleans. Join the Academy: https://www.patreon.com/makingitacademy Got questions? Leave a comment or send me a DM on IG  https://www.instagram.com/makingitwithchrisg/   Listen to the Podcast on iTunes: http://apple.co/2fzwTCK Spotify: http://spoti.fi/2jjxIUV Wher...

143: Rebecca Day - The Free Market Musician Integrating Creativity in Music, Business & Life 19.10.2021

The Free Market Musician is edited and published by independent singer, songwriter, performer, and writer, Rebecca Day. Over the past decade, Rebecca has run her music business with a dogged passion and stubborn desire to, like The Fountainhead character, Howard Roark, see her work done her way.   Over the years she has self-funded several independent regional tours with her group The Crazy Daysie...

142: Podcast Update, Twitch and NFT's for Musicians 18.10.2021

In this episode, I give a quick update on the show and take a quick dive into Twitch and NFT's for musicians. It's our goal to bring on guests in the world of Twitch and NFT's and sharing how those platforms/tools can help independent musicians.  Join the Academy: https://www.patreon.com/makingitacademy Got questions? Leave a comment or send me a DM on IG  https://www.instagram.com/makingitwithchr...

#141: Finding a First Career in the Music Industry Working Concerts, Festivals & Tour Management 28.09.2021

In this episode, I share some tips on how to get started working concerts and festivals. We go over some different positions, how to get your foot in the door, and some skills that will help someone stand out. Blog Post Referenced: https://www.makingitwithchrisg.com/blog/careerinmusic   Join the Academy: https://www.patreon.com/makingitacademy   Got questions? Leave a comment or send me a DM on IG...

140: How to Get Started as a Concert Promoter - Producing Locals Shows 27.09.2021

This episode focuses on how to get started as a concert promoter by getting reps booking local shows. Join the Academy: https://www.patreon.com/makingitacademy Got questions? Leave a comment or send me a DM on IG  https://www.instagram.com/makingitwithchrisg/   Who Am I?   I've booked, promoted, and produced over 2,500 shows with the world's biggest promoters (Live Nation and AEG Presents) and ind...

#139: Foundation to Your Music Career: Content, Customer Journey, Branding & Business Models 23.09.2021

This is the foundation lesson of a 12-week series that started on 1/18/2021. Get Access to all 12 Lessons and more: https://www.patreon.com/makingitacademy . This foundation lesson shares the basics to what we will be exploring over the next 12 weeks. Creating your content strategy, customer journey's and building your funnel, branding, business models, and much more. There are some visuals in thi...

#138: Bree Noble & Katie Zaccardi - Launching a New Revenue Stream for Your Music Career 22.09.2021

Katie Zaccardi is a musician, marketing expert, has her own podcast Out To Be, and offers many amazing coaching resources for DIY Musicians. Learn more about Katie at https://www.katiezaccardi.com/ . Bree Noble is also a musician, entrepreneur, and coach helping DIY musicians launch their career. Learn more about Bree Noble at https://profitablemusician.com/ . The two of them are working together...

137: Music Marketing with the NEW TikTok feature, Marketing Budgets, & Building Discord Communities 21.09.2021

Welcome to a new format in our series! This is our music, marketing, entrepreneurship, and finance news episode with my co-host, Sara Salomon. In this first episode, we discuss four different articles focused on the new TikTok Promote feature, should you be on TikTok, how to build your music marketing budgets, and building discord communities. Join the Academy: https://www.patreon.com/makingitacad...

The Podcast is Back!! 20.09.2021

I've missed y'all! We've been putting out content on our YouTube channel pretty consistently, but we're back on audio! It's been a crazy time since March of 2020 full of ups and downs, but it's exciting to do the show again. The format will change somewhat, and we will be putting out the audio from some of the YouTube content and podcasts Chris G. has appeared on, and lots of variety for y'all wit...

#135: Jordan Kurland - Founder of Brilliant Corners Artist Management & Serial Entrepreneur 11.06.2021

Jordan Kurland is a founding partner in Brilliant Corners Artist Management. With offices in San Francisco, New York, and Seattle Brilliant Corners represents a diverse array of artists including Death Cab for Cutie, The Postal Service, Toro Y Moi, Best Coast, Soccer Mommy, Real Estate, New Pornographers, and Pup. Kurland is also a partner in Noise Pop Industries. Based in San Francisco, Noise Pop...

#134: Cherele - An Independent Hip Hop Artist Using Creativity in Music & Business 10.06.2021

Cherele is an Independent Hip Hop artist based in Atlanta, GA. Originally from Ft. Myers, FL she has taken her career into her own hands by using her creativity not just in her music but also in her business. Cherele has been involved in booking and promoting her own shows in very creative ways to being booked for tours and playing festivals such as Rolling Loud. She's a creative content creator t...

#133: Katie Zaccardi - Properly Launching Your Patreon or Next Album, Single, and Marketing Campaign 29.04.2021

Katie Zaccardi is a singer-songwriter and music business coach that's focused on helping women in the music industry build sustainable careers and multiply their income without stress and self-doubt. The last time she was on the show was episode #095, where we focused on mental health in the music industry, and especially for creative. In this episode, we go deep into an artist's launch strategy f...

#132: Isabella Bedoya - Finding Your True Fans & Building Free Organic Funnels 22.04.2021

Isabella Bedoya helps independent artists establish profitable music careers so they can get paid doing what they love. She is the founder of The Fame Hackers, a four-step approach for musicians that want to go from "starving musician" to "superstar." After working as an A&R for a major label, Isabella uses her industry experience coupled with cutting-edge strategies to help musicians monetize the...

#131: Dr. Corinne Devin - Becoming a More Confident and Authentic Public Speaker 15.04.2021

Dr. Corinne Devin: US Navy Commander, Orthodontist, Motivational Speaker, World Traveler, and reigning International Ms. 2020. As a multi-passionate woman, she has learned to not only balance her passions but use them to make her a better officer. In this conversation, we discuss public speaking, and how becoming a better public speaker can help you be more confident, perform better at job intervi...

#130: Erin M. Jacobson - Music Publishing Deals & How to Become An Entertainment Attorney 09.04.2021

Erin M. Jacobson is an internationally recognized attorney, experienced deal negotiator, and a seasoned advisor of intellectual property rights who protects musicians, songwriters, music publishers, and a wide variety of other music professionals. Ms. Jacobson's clients include Grammy and Emmy Award winners, legacy artists and catalogues, heirs and estates, and independent artists and companies. M...

#129 Jonathan Stone - Co-Founder of Rocket Songs on Music Publishing for Independent Artists 02.04.2021

Jonathan Stone is the co-Founder of Rocket Songs where independent artists can legally license songs from some of the top songwriters in the world. Stone has been in the music publishing world since 1974 having worked with artists such as Quincy Jones, Michael Jackson, Bruno Mars, Glen Ballard, Robbie Neville, Mark Mueller, Brock Walsh, and many more. In this conversation, we discuss how Rocket So...

#128: Mike Mauer - Building Your Music Marketing Arsenal And Learning How to Pivot And Build New Skills for the Music Industry During a Global Pandemic 26.03.2021

Mike Mauer is the Head of Marketing for White Oak Music Hall in Houston, TX. With over a decade of music marketing experience and promoting some of the biggest festivals in the United States, Mike has a deep expertise and understanding of all things marketing and the music industry. In this conversation, we discuss many different marketing strategies and how people can build and develop new skills...

#127: Benji Stein - Strategies to Getting On Spotify User Generated Playlists with CEO & Founder of PlaylistSupply 18.02.2021

Benji Stein is the CEO and Founder of PlaylistSupply, a tech company focused on generating lists of every user-generated playlist available on Spotify.  PlaylistSupply is a tool that independent musicians can use to find popular playlists for their genre along with contact information, social media contacts, and much more. In this conversation, we discuss how the platform for PlaylistSupply works,...

#126: Wesley David - A DIY Musician Experimenting with Different Marketing Strategies & Pivoting During a Global Pandemic 09.02.2021

Wesley David is a Singer-Songwriter who in 2020 released his debut solo album "Never Late Than Better." During the release campaign for his album he experimented with different marketing strategies to figure out and learn what works for his music. Before the COVID pandemic, Wesley was touring consistently and made a name in the Piano Bar world where he took that experience from a traditional piano...

#125: Allison Ross - A Classical Musician Gone Rogue Living a Creative Life with Liberty 29.01.2021

Allison Ross is a violin player and classical musician based in Kansas where she performs with several orchestras and symphonies. Since the COVID-19 pandemic musicians have faced many challenges, and Allison broke the silence when the restrictions from one of her orchestras made it so challenging to be an orchestra performer that she decided that it was better to not play at all. She is also a mus...

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