Making Good: Small Business Marketing Podcast

In this episode, I'm thrilled to have Kris Putnam-Walkerly join me for a conversation around how to incorporate a give back element into your small business. Kris is a giving expert and the author of Delusional Altruism . In this episode, we talked about the role of intention in giving, why “how” you give is just as important as “what” you give, how to choose a cause to give back to, how to m...

In this short and sweet episode, my goal is to convince you that the Golden Rule should be an underlying philosophy to the way that you run your business -- and also give you some very practical guidance on applying this concept to your business. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/episodes/57 JOIN THE FB COMMUNITY: https://www.facebook.com/groups/goodbusiness...

In episode 56 of Making Good, I'm joined by social media strategist Terrah LP . In this conversation, we talk about community, mindset and consistency. Topics covered include: We talked about the importance of community and how to build it, how critical a strong mindset is, the power of sharing both the highs and the lows of your journey, how to approach collaboration, why the most important...

Today we are going to be talking about 3 questions you should answer to make your marketing as strong as possible.  For more conversations like this, join the free Facebook community for this podcast: https://facebook.com/groups/goodbusinesspeople . ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/episodes/55 JOIN THE FB COMMUNITY: https://www.facebook.com/groups/goodbusin...

Here's the truth: TikTok can generate huge results for your business. In this episode of Making Good, I am joined by Miranda Harris Hamlin of And Arlen for a conversation about how she has used TikTok to grow her revenue from $300 to month in January 2020 to $25,000 in September 2020.  In this episode, we talked about why small businesses should consider using TikTok, how TikTok’s algorithm d...

Do you ever feel held back from creating great content because you simply don’t know WHAT to say to your audience? If so, this episode is for you. In this episode, I'm sharing some of my favorite strategies for figuring out what to say in your content. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/episodes/53 JOIN THE FB COMMUNITY: https://www.facebook.com/groups/g...

In this episode, I am joined by Nataley Shepherd, handmade brand consultant and creator of Studio Shepherd, for a conversation around really getting to know your ideal customer. We discussed the role of values in this work, the efficiency of knowing your ideal customer, 4 categories lens to use when identifying your ideal customer, and much more. ____________________ MAKING GOOD SHOWNOTES: https:/...

In this episode, I’ve put together ALL of the books that have been recommended by past guests on Making Good. Some are business-specific, some are self-improvement, some are more spirituality or advocacy related -- but they are all books that the incredible guests of this podcast believe will make you a better business person. For the full list (with links), visit the show notes page: https://maki...

My guest for this episode is Michele Caruana. In this episode, we are talking about something I think we can ALL get behind: How to get more results from our marketing… in less time. In this episode, we talked about the power of focusing on a pillar product, Michele’s 5-step approach to taking people through the customer journey, why consistency is the key to marketing effectiveness, and much more...

Today’s episode is about the two ingredients that I believe are the most critical elements of building a successful business (whatever success means to you). I’m defining success as simply -- getting what you want. Maybe that’s a business that pays the bills while letting you work 20 hours per week -- or maybe it’s an empire.  There are two elements standing between most of us and the success we w...

Let's get one thing straight: No, your business is not too small to make a difference, especially when it comes to diversity, equity, inclusion and belonging. My guest for today's episode is virtual inclusion strategist Cachet Prescott of Shift Matters . In our conversation, we talk about how small businesses should approach DEIB, why we can't stop at diversity,  the role that DEIB...

In this episode, we are diving into one of the most important concepts in marketing: the Call to Action. We'll define Call to Action, talk about when to use them, and how to write an effective call to action.  ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/47 JOIN THE FB COMMUNITY: https://www.facebook.com/groups/goodbusinesspeople CONNECT WITH ME ON INSTAGRAM: http...

In this episode, we are answering one *BIG* question: How do we be exist as both a parent and a small business owner? My guest is my long-time friend Jess Gupta, founder and CEO of Taavi, the support network for pregnant people and parents. We talked about how vital it is to be kind to yourself, how Jess approaches productivity and getting things done, tips for building a business that is supporti...

For me, there aren’t very many things that feel as good as getting things done. I keep a paper “to do” list -- just to experience one of life’s simple but wonderful treasures -- the joy of crossing something off my ‘to do’ list.  In this episode, I'm sharing 9 tips for getting things done -- one BIG tip and 8 other suggestions. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpod...

The Completion Coach Wendy O'Beirne joins me for this episode of Making Good, where we discuss how to actually finish what you start. In this episode, we talk about w hat stops us from finishing what we start, and what practical steps can we take to actually finish. Wendy explains why we procrastinate on the things we know we want, and shares tips for overcoming overthinking and procrastinati...

Today, I invite you into my business and my life, and I’ll show you around.  I’m going to start by giving you a quick overview of what 2020 looked like for me personally and in business. Then, I’ll talk about what I learned in hopes that you can take that with you as well as we head into 2021. Finally, we’ll wrap up with some quick thoughts about what’s next for me in business and for this podcast...

In this episode, life and business coach Jenna Starkey will take you through a 10-minute guided visualization to get you thinking and reflecting on the direction you’ll take in the year to come. Get comfortable, get quiet, and see what comes up. Connect with Jenna: Website Instagram Music : Spatium by Serjo de Lua (source on SoundCloud ) ____________________ MAKING GOOD SHOWNOTES: https://makinggo...

Want to get clear, get unstuck and find a way to get more of what you really want in 2021? This episode is for you. To lead us through this conversation, my guest is Keltie Maguire . Keltie is a clarity coach who helps small business owners and professionals get unstuck, find direction, and take action -- both personally and professionally. In this episode, we discuss:  ⚡️ Why getting clear in yo...

In this podcast, I share the 6 themes I've noticed for doing good through small business. Don't miss this one. Action steps: ⚡️ Download the Good Business Guide . ⚡️ Join the Good Business Community. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/40 JOIN THE FB COMMUNITY: https://www.facebook.com/groups/goodbusinesspeople CONNECT WITH ME ON INSTAGRAM: https:/...

In episode 39, Mariah Tomkinson is back to share more of her organizational genius as we approach doing something that is probably on everyone’s minds… make a plan for 2021. Mariah runs Bloom Hustle Grow , where she helps female service-based entrepreneurs create systems and implement strategies to help them achieve their goals. Mariah is an EXPERT in planning and getting organized, and this is th...

FREE DOWNLOAD:  If you would like to download a PDF version of this to walk you through it, click here . I know a lot of us are eager to close the book on 2020 and are really hoping 2021 looks different. But BEFORE you do, I would encourage you to do a Year in Review of your business. A Year in Review is exactly what it sounds like: an exercise of really looking at your last year in business and r...

Impostor Syndrome is when we feel like we aren’t qualified, don’t deserve our accomplishments, or will be discovered to be an impostor. If you've ever felt like a fraud, this episode is for you. In this episode, I share about my own experiences with impostor syndrome over the years, some of the research on impostor syndrome, and my best tips for facing it head-on. INSTAGRAM: https://instagram...

Why should we put ourselves and our lived experiences into our marketing? What can our analytics tell us about the stories we should tell? And how do we find the stories that will truly resonate with our audience? In this episode, Micah Larsen shares her approach to building a business around being yourself. A social scientist by training, Micah is a marketing expert who teaches women makers and b...

FREE VALUES WORKBOOK . You have values... you just may not know what they are. In this episode, I'm going to make the case for getting clear on your business's values. We cover what values are, why they matter, and how to identify yours. INSTAGRAM: https://instagram.com/makinggoodpodcast.com ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/35 JOIN THE FB COMMUNIT...

Want to get more results on Instagram in less time? No brainer, right? In this episode, Chris Emmer of Mindful Social Co returns to the podcast to share more about her approach to social media - one that's focused on providing value, being strategic, and making Instagram work for your business... instead of the other way around. You're going to love this episode. INSTAGRAM: https://insta...