Make Your Message a Movement™: Brand Clarity & Client Attraction for Coaches, Speakers, and Authors

Branding…Marketing…Sales. These are all essential parts of business that are interconnected and interdependent. But oftentimes these terms can be confusing and used interchangeably. Because this is only a slight pet peeve of mine, I’ve created a whole series on the podcast discussing the differences between these fundamental business terms and practices. And in this episode, I sat down with a mark...

“Love is the secret weapon of the iconic entrepreneur. Work with love, lead with love, serve with love. Do these and you become undefeatable.” — Robin Sharma Are you a life coach, healer, thought leader? Maybe you’re just a business owner who is trying to be a light in the world through your work? Me too! Which is why the marketing tactics I learned from other entrepreneurs when I first started in...

"Marketing strategies come and go, but branding is forever." — Tiffany Neuman If you’re in business, I know you’ve heard the terms branding and marketing more times than you can count. It’s likely that they’ve even been used interchangeably to describe something along the lines of getting your message out into the world. Needless to say, navigating and understanding the difference (and similaritie...

Your brand story is supported by your ability to lead and enhances your ability to stand out as a thought leader in a competitive online space. However, many entrepreneurs don’t consider themselves leaders. Which is how I often find myself having conversations with business owners about how they actually are leaders even if they don’t feel like it. And even more, they have infinite potential to be...

“The way you stand out is through your brand story.”—Kristen Westcott After the pandemic hit the world (and a serious case of overwhelm hit her), Kristen Westcott wanted to feel like she was doing something bigger. She wanted to create a Legacy. Enter yours truly and the Legacy Brand Foundations® program. At least, that’s how we first met. Kristen Westcott has blossomed into a Legacy Leader over t...

"If you don't give the market the story to talk about, they will define it for you." — David Breyer Are you ready to start creating a marketing message that will hook your audience and leave them wanting more? Today, we’re going back to the basics of messaging. Think you’re beyond the basics? Think again, because if you’re not mastering these fundamental steps then you’re missing out on an opportu...

“Inside each of us is a natural born storyteller waiting to be released." — Tiffany Neuman Messaging. It’s a big topic to cover. So of course, I’m taking on the challenge this month to talk all about brand messaging! I get tons of questions about messaging all the time, and for good reason! It’s overwhelming. There can be so much to consider and it seems like there are so many pieces to weave toge...

“Thought leadership is all about creating value, building knowledge, and taking a stand..” — Tiffany Neuman Let’s keep it short, sweet, and to the point in this BONUS episode of The Legacy Lounge Podcast. This episode is for you if… You don’t have any more then 5 minutes to listen to a podcast today You need a little bit of a pep talk and some inspiration from a friendly voice You find yourself wo...

“You do not have to wait to establish thought leadership.” — Lynya Floyd I’m really excited about this episode and to introduce you to the incredible Lynya Floyd! I have personally benefited from Lynya’s expert guidance and I’m so glad that she has joined me in The Legacy Lounge to talk about all things thought leadership. Lynya is truly an expert in her field. And in my opinion there is no one el...

“Thought leadership is not about being known, it's about being known for making a difference.” Do you struggle with feeling confident sometimes? Entrepreneurship can be tough, especially when you’re trying to build a thought leadership brand. Oftentimes, when we run into roadblocks as business owners we lose a bit of confidence. When this happens on occasion I want you to think about all of the ot...

“A great leader is one who knows the way, goes the way, and shows the way.” — John C. Maxwell I’m definitely into the idea of manifestation and believe that like attracts like. But what I’m not into is the idea of just sitting on the couch and meditating on business success will make it a reality. To achieve business success and make an impact on the world you need to take action. And most importa...

“A great leader is one who knows the way, goes the way, and shows the way.” — John C. Maxwell. Branding. Personal Branding. Business Branding. Thought Leadership Branding. I’m sure you’re familiar with at least one, if not all, of these terms. The topic of branding has become one of the most common in the entrepreneurship and online business world. And for good reason! Brands help establish a busi...

“There's nothing quite as intense as the clarity that comes when you truly understand what's possible for you.” — Tiffany Neuman Sometimes it’s not always easy to get into a peaceful state of mind to allow the clarity you’re seeking to unfold. You have clients to meet, errands to run, bills to pay, kids’ soccer practice, and somewhere in there you need to sleep! And when you do get to the end of t...

“You can leave a legacy, but you can also live it now.” — Tiffany Neuman It is such a joy to watch my clients flourish after they receive clarity from going through my Legacy Brand Foundations® program. And my client Dawn Loding? She is absolutely flourishing. In fact, her signature program that she developed inside of the Legacy Brand Foundations is called Freedom to Flourish Foundations. Dawn ca...

“Clarity within leads to clarity without.” — David Dillard-Wright I have a question for you: how long does it take you to describe what you do? Can you wrap up who you are, what you offer, and why someone needs you in a nice little package complete with a figurative bow? Or, do you stumble on your words and string together a sentence of words that kind of scratches the surface of what your busines...

“Finding clarity is eliminating options and aligning with your own True North.” — Tiffany Neuman We all know about or have at least heard of the 5 W’s of a story or the writing process, right? I bet we can all repeat them together, let’s try it. Ready? Go! Who, What, When, Where, Why, and sometimes How. These are the essential questions that we’re all taught to employ when trying to outline a stor...

“My big mission in my business is empowering women to create wealth and opportunities for themselves and the people around them.” — Jessica Fearnley Don’t you wish you could just talk to an expert who knows exactly how to take business from the six – figure level to the seven – figure level? (And someone who does it ethically too?) What about an expert who can teach you exactly how to work less wh...

“Slow down and enjoy life. It’s not only the scenery you miss by going too fast, you also miss the sense of where you are going and why.” — Tiffany Neuman For many of us, modern life involves a ton of rushing and never feeling like we’ve got enough time to check off everything on our never ending list of things to do. Ironically, inventions like the microwave, email, and phones, cars, planes, and...

“Slow down and enjoy life. It’s not only the scenery you miss by going too fast, you also miss the sense of where you are going and why.” — Tiffany Neuman It seems like in order to get ahead, you have to move faster than everybody else. Like business success is at the finish line of a 100 meter sprint, and it’s you against your competitors. Many entrepreneurs and business owners are so invested in...

“She doesn't beg, force, or chase. She prays, works, and has faith.” — Unknown Author I don’t know about you but when it feels like a shit show in the world, I get more fired up to make a bigger impact. And I truly believe it is the entrepreneurs in the world who are up for this challenge. Sure, there are some days when I feel sad and overwhelmed by all of the things that have gone wrong and every...

“Well done is better than well said.” — Benjamin Franklin In this series on Values we’ve done a lot of work to define what is actually important to us in our life and in our business, but what happens if you’re just not quite feeling in alignment with those Values yet? It’s fairly common to feel a disconnect between our values and how we’re living your everyday life. Maybe you value your health, b...

“If your values aren't helping you make a decision, they probably haven't been refined enough.” — Karen Segeant Decision fatigue is real, and here’s why: The average adult makes 35,000 decisions every day. Now, factor in the life and daily choices presented to an entrepreneur or business leader. I'm sure that the average soars upward by the thousands. And if we’re making 35,000 decisions everyday,...

"A brand's strength is built on its determination to promote its own distinctive values and mission." — Jean-Noel Kapferer Are you ready to create some values that feel truly aligned and congruent with your business and lifestyle? Values that will actually attract the perfect clients that you can’t wait to work with and that are craving to work with you? I hope so, because in today’s episode of Th...

“You deserve to live the life you love, not what you think you should be doing or what everyone else is doing.” We’re getting a little bit personal on the podcast today. Why? Because this month we’re focusing on VALUES, and your core values not only guide your business, but they guide your entire life. But don’t get the wrong idea, what we’re NOT doing this month is creating corporate - sounding v...

"To free the voice is to free the person." — Kristen Linklater Do you need a more powerful voice? Do you want other people to hear you properly and take you seriously when you speak? In episodes 12 and 13 of The Legacy Lounge, we took an in-depth look at what it takes to develop a more powerful Legacy Brand Voice in the context of language, positioning, differentiation, and more. But what about yo...