Make Space For More

Episode Summary In this episode of the Make Space for More podcast, Melissa Swink shares key takeaways from a recent calendar audit workshop. This led to some surprising insights regarding her role as CEO, and how she SHOULD be spending her time. She also reflects on the benefits of delegating more tasks to her executive assistant, as she strives for better time management and business growth, suc...

Episode Summary If you are a visionary, “big ideas” type of person, and/or you’ve always wished you didn’t have to get bogged down in all the operational details of running your business - this episode is for you! Join Melissa Swink as she discusses the importance of getting support for your business operations, especially if you want to grow. She highlights three key areas a virtual team can help...

Episode Summary In this episode of the Make Space for More podcast, host Melissa Swink discusses three practical strategies for preparing your business for the holiday season. She emphasizes the importance of setting clear intentions, planning for time off, ensuring operational coverage, and determining your top priorities to finish the year strong. Tune in to learn how to navigate the busy holida...

Episode Summary In this episode of the Make Space for More podcast, host Melissa Swink discusses the integration of AI tools in her business operations, focusing on how they can enhance efficiency. She shares the most common tools her team is using, including the ways she is creating this podcast with AI support.  Key Highlights: AI tools can enhance efficiency in your business.  Systems...

Episode Summary In this episode of the Make Space for More podcast, host Melissa Swink discusses effective strategies for growing and scaling your business through three specific conversation types. Tune in to hear her personal experiences with these conversations and how they have positively impacted her business. Key Highlights: Networking is crucial for generating leads and referrals.  Don...

Episode Summary In this very special episode of the Make Space for More podcast, Melissa Swink interviews Jamie G. Smith, a renowned business & lifestyle elevation strategist, speaker, and content creator! The pair discuss strategies for overcoming burnout and achieving authentic business growth. Tune in to learn about the importance of energy management, the impact of past experiences on pres...

Episode Summary Tune into this week’s episode of the Make Space for More podcast as Melissa Swink discusses the essential factors influencing the cost of hiring virtual assistants (VAs). Learn how to frame your new hire as an investment in the long-term growth of your business rather than just an expense. Areas influencing the VA’s rates include experience level, skill set, professionalism, locati...

Episode Summary The average employee spends 10 hours and 47 minutes on emails every single week! How would you like to claim back some of that time?  In this episode, Melissa Swink discusses how a virtual assistant (VA) can help manage your inbox. She shares strategies for setting up access to your email, segmenting messages, unsubscribing from newsletters, filing non-response emails, creatin...

Episode Summary We’re pleased to welcome Kristie M. Holmes, Owner of The HR Dept, to this week’s episode of Make Space for More! Melissa interviews Kristie about the steps business owners should take when hiring employees. They discussed the importance of job descriptions, screening candidates, and the onboarding process. Kristie emphasizes the need for transparency in the hiring process and recom...

Episode Summary Let’s talk about something that can be a little controversial: Is it a good idea for business owners to outsource their social media?  In today’s podcast episode, Melissa Swink discusses whether or not to outsource social media. She explores the different opinions on this topic and provides insights for business owners considering this big step. Melissa underscores the importa...

Episode Summary In this episode, Melissa Swink discusses the concept of “inbox zero” and how her perspective has evolved over the years. She shares tactics for achieving “inbox zero” on a daily basis, while cautioning that this might not be the best goal for every business owner. Tune in for a nuanced perspective on inbox management, as well as some tips for having an assistant help manage your em...

Episode Summary What happens when your clients love one of your services… but you no longer do?  In today’s podcast episode, Melissa Swink discusses what to do when you fall out of love with your business, or perhaps just one of your products/services. She explores the topic of burnout and identifies several areas of your business that could be dragging you down and preventing you from loving...

Episode Summary On today’s special episode of Make Space for More, Melissa chats with Alex Brzozowski, founder of Be Organizing. Alex shares her journey of building a digital organizing business, how she provides her services remotely, and how she scaled her services by building a team. Alex also provides insight into how she developed internal systems and processes, including a central hub for in...

Episode Summary Have you ever wished you could get a behind-the-scenes look at another business’ balance sheet?  In today’s podcast episode, you’re going to get a breakdown of expenses! Melissa Swink shares how much it costs to run her virtual assistant services company, Melissa Swink & Co. She discusses the labor costs, merchant fees, and various software expenses, plus client and team g...

Episode Summary We’ve all heard the comment, “Well that could have been an email” in relation to meetings. But it’s really the truth! As we grow our businesses and add team members, our time spent communicating with them is going to increase. But meetings can be expensive, and it’s important to take a quality-over-quantity approach.  In this episode of the podcast, Melissa Swink discusses tea...

Episode Summary Could your business’ marketing use a refresh? You’ll get some fresh ideas and perspectives in this week’s podcast episode! Tune in to hear Melissa Swink chat with Leslie Capps of Wild Woman Marketing about the fundamentals of storytelling in marketing. They discussed the importance of having a solid and effective marketing strategy, the power of storytelling in connecting with clie...

Episode Summary Have you ever wondered what it would be like to have a remote executive assistant for your business? Today’s episode peels back the curtain and shows you exactly how Melissa Swink is filling this role for Melissa Swink & Co.! You’ll learn how to create a job description and outline responsibilities. A remote executive assistant can provide administrative and operational support...

Episode Summary When you’re ready to make the leap from solopreneurship to hiring your first team members, it’s crucial to have solid systems in place. Organization and communication are absolutely essential for remote effective team management. Tune in to hear Melissa Swink’s top three must-have team management tools!  Key Highlights: Transitioning from working solo to leading a team require...

Episode Summary If you’ve ever had a bad experience with a business coach or if you’re considering hiring one for your business - this episode is for you! Tune in as Melissa Swink discusses the importance of hiring a business coach. A great coach will help you gain a fresh perspective, identify blind spots, learn with accountability, navigate new challenges, and fast-track your success. The right...

Episode Summary Are you struggling to keep up with everything on your to-do list? Do you ever get to the end of a workday and wonder what you actually accomplished?  In this podcast episode, Melissa Swink discusses the six hidden time-wasting activities that can dilute your results and keep you from reaching your goals. After defining each of the six time-waters, Melissa talks about the impor...

Episode Summary If you’ve ever experienced the “feast or famine” cycle in business, you know how painful it can be. Many business owners struggle to find a balance between consistent sales efforts and handling new business as it comes in, which leads to big swings in revenue and profitability.  In today’s podcast, Melissa Swink discusses the “feast or famine” cycle, its impact on sales and gr...

Episode Summary How would you like to cut your work week in half? It’s possible - with the power of time blocking your schedule. In this episode, Melissa Swink shares a quick guide to leveraging time blocking to increase your productivity as a CEO. She discusses three easy-to-implement strategies for time-blocking your weekly calendar, including scheduling email checks, consolidating availability...

Episode Summary While many entrepreneurs can accept the idea of needing team members in order to grow and scale their businesses, most are leery about the onboarding process. In this episode of “Make Space for More,” Melissa Swink dives deep into how to onboard and cross-train team members effectively.  Melissa first addresses the anxiety and overwhelm that many entrepreneurs feel when it com...

Episode Summary Are you ready to hire team members to grow and scale your business, but don’t know where to start? Today’s episode of “Make Space for More” provides your blueprint! In this episode, Melissa Swink discusses her best practices for hiring a team. She first shares her personal experience of how hiring a team has led to increased 20x revenue and 5x profitability, all while maintaining a...

Episode Summary How are you going to grow your business to its first $100,000 or $1,000,000? The answer is by building a team. In this episode, Melissa Swink breaks the news that a one-person operation is not scalable and limits your ability to make more money.  Learn the steps to calculate what your time is worth and the return on investment you can expect by hiring help. Melissa provides ex...