Make Marketing Suck Less for Expertise-Driven Solo Businesses

There is an epidemic in the online space where we have been taught to always be giving value, but we're not taught actually how to sell and to make the ask. In this episode, I will walk you through how to stop over nurturing to create marketing that actually results in new clients, new sales, and more money. You will learn how to create something that will be highly valuable for your audience, but...

Duped is back with an all-new season! I wanted to share this episode with you because I'm constantly asked if courses are the way to "scale."   Stop us if you’ve heard these ones before - “Make money while you sleep!” “Never trade dollars for hours again!” “Create it once and set it on autopilot!” We all know celebrity entrepreneurs make BIG promises when selling us a course that teaches us how to...

Are you one of those business owners who doesn't want to be too salesy or too self-promotional in your business? I'm on a mission to show you how to sell without feeling salesy, to show that you can talk about your services and still create value and help people, and also how to promote your work. In this episode, I am sharing the main characteristics of my right-fit clients who are ready to work...

There's a piece of internet marketing advice that floats around the internet that we, myself included until lately, largely ignore -- and that advice is to listen and pay attention to what your clients are saying back to you, what questions they ask, what their everyday struggles are. This is an excellent way to create content and copy that actually engages with your right fit clients and it doesn...

How many ideal client avatars have you created for your business? Probably a crap ton. This is usually heralded as one of the first steps to creating a solid messaging and marketing strategy. But here's the thing, all of those ICAs? They are a figment of your imagination. They don't exist, and do you know who you can't market or sell to? People who don't freaking exist. So let's burn all of those...

If you rely on word of mouth marketing, you have to be sure that your clients know how to explain exactly what it is that you do. You want them to be able to say more than you're magical, or it's so great to work with you. You want them to be able to refer you to their friends and colleagues with specific and actionable language. How? Tune into today's episode to find out! Visit this episode's blo...

You don't have to work with shitty clients. One thing that breaks my heart is when my clients are working with people who don't appreciate their skills or talents, or they're working with people who just are not ready for the transformation that they are offering through their work. You don't have to work with these people. In fact, you can use your marketing and your messaging to screen them out,...

What if I told you there was only one way left to stand out online? This has been something I've been thinking about for a while, and now I'm finally ready to share it. Listen in to this episode to hear what exactly that one way is and how you can start employing it in your business today. Visit this episode's blog post here: https://drmichellemazur.com/2021/09/the-only-remaining-way-to-stand-out-...

The Rebel Uprising podcast is going on a short hiatus for a very GOOD reason.  Listen in for the update and an exciting announcement.  In the meantime, be sure to check out our sister podcast Duped: The Dark Side of Online Business

There's an awakening happening in the online business world: business owners are finally realizing the toxic and manipulative nature of bro marketing. However, they don't realize that bro marketing is lurking inside their businesses still. So let's root it out during this summer fun replay episode of the Rebel Uprising Podcast.   Catch the original blog post with a transcript and links for this ep...

It’s easy to think “I’m not like them. I would never knowingly manipulate people into buying from me. I’m not like those Bros!” But what if it’s more complicated than that? There is not a Bro Marketing Binary. What if Bro Marketing is the air we breathe online? You may not look like a Bro, but that doesn’t mean Bro Marketing isn’t lurking in your business and that’s exactly what we are breaking do...

The StoryBrand framework is heralded as the gold standard for business messaging. But what if you bought the book, took the course, or even worked with a StoryBrand consultant, and it just didn’t work for your business? There are good reasons that the StoryBrand framework didn’t work for your business so let’s discuss those and what you can try instead on today's episode of the Rebel Uprising Podc...

Have you ever sat down and thought about what your message does for your business? The words on your website, the post you share on social media, etc. Those words bring new people to your community, bring you clients and bring you more opportunities to share that message. Your message does a ton for you and your business and we're going to discuss the eight specific things that your message can do...

You’ve created Your 3 Word Rebellion and you’re ready to grow your movement. So now it's time to take the next step and create your audience or customer journey so that the right people can easily say yes to your 3 Word Rebellion, to being a part of your movement, to what you've got to offer. But how exactly do you talk about your messaging so that people are excited to join in the impact? That’s...

“You are your message” is advice that shouldn't be followed nor is it how you should approach your message. Believing this may keep you thinking small and prevent you from connecting with the right clients for your business. Listen in to today's episode to learn how you should instead view your message so you can have a healthier relationship with your business (starting today). Visit this episode...

The key to successful messaging? Consistency. There is no better example of this than Brené Brown. So today on the podcast, we're replaying one of my most downloaded episodes of all time so you can learn why consistency works and how it can impact your business. Visit this episode's blog post here: https://drmichellemazur.com/2019/06/the-brene-brown-case-study-the-curious-of-case-of-why-consistenc...

In the online business world, we tend to throw around a lot of jargon that is never defined. One of those words is “brand” or “personal branding” or “branding” in general. So today, branding expert, Dr. Robyn Graham is on the show to tell us exactly what a brand is, what it does for your business and the steps you can take to create your own personal brand. Visit this episode's blog post here: htt...

Have you ever been told that your messaging doesn't really matter because at the end of the day it's just a bunch of words? Today on Rebel Uprising I want to break that myth wide open. I'm sharing why words and the language you use every day actually do matter to the success (or failure) of your business. For a transcript and links, visit here: https://drmichellemazur.com/2021/06/why-your-words-me...

Online business has messed with our heads and made us believe that we can't market our offers without relating the results of what we produce back to money. But here's the deal my Rebel friend, you can't promise anyone that they will make money, period. So what can you promise and what's the reason that your clients buy from you? Enter your "why buy statement," we'll be breaking this down on the s...

What if you could have an app that would tell you exactly what to say and write for your business? It would tell you what content you would need to create for an upcoming marketing campaign or the launch of your group program, or just for general social media. You would never have to guess what's most efficient, and you would know how to bring people into your business. Well, you can have this, bu...

When was the last time you told the world how they could work with you? One of the things I'm always pushing my clients to do is tell the world how they work with people on a consistent basis, because I see them marketing themselves, whether it's on social or their email list, but not telling people, their community that, “Hey, I have a process and it can help you get a result.” If you've been lis...

Helping people to decide whether or not to work with you is an act of service. It's an act of helping people figure out if they are ready and I mean, really ready to experience your work and the transformation that your offers promise to them. So, how do you know when someone is ready to work with you? What are the sure-fire signs that they are ready for that work and the transformation? On today'...

It's frustrating when words fail to capture the work you do for your clients. This is where Caroline Mays of Switchblade Lemonade comes in. She’s an expert in helping her clients uncage their Epic Credential. She insists that the average about me paragraph is a personality killer and identity eraser and a creative wasteland. And personally, I couldn't agree more. Caroline's joining us today to sha...

One of the biggest questions I am asked is, “Michelle, I don't know what to call myself. What should my title be?” But the thing is, your title is an inadequate description of the value and transformation that you actually create for your clients. This means that means no matter what you call yourself, you're always going to feel that the results and the value your business creates is so much more...

If you're feeling stuck in your business, it may be a mindset problem, which is why I'm so excited to have KC Rossi on the podcast today. KC is a business and leadership coach who helps women scale a profitable and soul aligned businesses. In our conversation, we learn why beating ourselves up is never helpful mindset work, and what we can do instead when we face blocks as we grow our business and...