Make Each Click Count Hosted By Andy Splichal

This episode features Melissa Williams and Polly Sidoruk. Melissa is the Head of Content at Synder, an automated accounting platform for businesses to manage their finances better, smarter, and faster. She used to manage her own content design and strategy business and now, as Synder's Head of Content, she aims to inform you about efficient business management, eCommerce and SaaS accounting automa...

This episode features Jack Paxton, the founder of Top Growth Marketing. Through his agency, he has accumulated over $250 million in profitable ad spend. He's worked with small startups to large brands managing to spend between $100/day to$100,000/day.  He is the co-founder of Vyper and the host of the Blitz Growth Podcast. Jack shares why he decides to work with clients with a lower-range bud...

This episode features AJ Saunders, the founder of AJS Digital Group, a media company with over a decade of experience in digital marketing. In addition, he has also launched an eBook publishing company, a global e-commerce shop, and started the current brands in the AJS Digital Group’s portfolio. Listen to AJ as he shares what brand identity is and why it’s important. AJ discusses what could happe...

This episode features Colby Flood, the founder of Brighter Click, an education-first agency that focuses not just on performance but on proactive communication led by education. Brighter Click helps eCommerce companies 2-3x their current Facebook marketing performance and they are the only agency that leads all communications through education. Listen to why Colby believes it is important to educa...

This episode features Fred Vallaeys, the Co-Founder and CEO of Optmyzr, a leading and award-winning PPC management platform. He is also a Silicon Valley entrepreneur, author, and thought leader in pay-per-click search marketing. As an AdWords Evangelist, he helped pioneer the PPC marketing as one of Google's initial 500 workers. Fred shares being an AdWords Evangelist and what type of Google AI he...

This episode features Jessica Totillo Coster, an eCommerce & Email Marketing Strategist for scrappy entrepreneurs. She teaches actionable steps & strategies to grow and scale their eCommerce businesses. After 20+ years in retail, owning her own multi 6-figure brick & mortar boutique and 3 years as the ONLY employee of a 7-figure e-Commerce store and having the pleasure of learning from...

This episode features Tim Redmond, CEO of Redmond Growth Consulting. He has spent the last 35 years helping grow highly successful businesses including his work at PriceWaterhouseCoopers, growing a software company from 2 to 400 employees before selling it to Intuit INC, and helping thousands of business owners gain time and valuable freedom.  Tim shares his thoughts on some of the biggest mi...

This episode features George Kapernaros, the founder of GK, a boutique e-commerce agency that specializes in email marketing for brands like Kilo. Health and Viceroy Group. George is a verified e-commerce email marketing mentor in growthmentor.com and host of Greece's #1 digital marketing podcast. Learn more about George’s thoughts on email marketing ranks among different marketing channels in ter...

This episode features Saksham Sharda, Creative Director and CIO of Outgrow, an all-in-one interactive content platform. Outgrow lets marketers build and launch interactive calculators and viral quizzes that help engage website visitors and generate more leads. Listen as Saksham defines what is interactive content and why he thinks companies should use it. Discover the top ways that e-commerce webs...

This episode features Osa Gaius, the Founder & CEO of Parrot, a leading eCommerce texting expert and mobile experience wizard who helps eCommerce businesses increase revenue and customer service retention with texting. Osa dives deep into how a company can use texting to increase its business. Learn how texting can hurt your business and are there some really bad mistakes you could make? Osa s...

This episode features Robyn Johnson, the CEO of Marketplace Blueprint. She is one of the country’s foremost leaders in selling and marketing products on Amazon.com. She initially started her business with $100 at a garage sale and built it to $1M in just a few years. Learn more about Robyn’s ecommerce story and what she thinks about the opportunity for new Amazon sellers compare to when she began....

This episode features Shanif Dhanani, the co-founder & CEO of Apteo. Apteo helps e-commerce brands personalize their marketing campaigns by predicting what their customers will buy next.  Discover Shanif’s thoughts on predicting what a customer is going to buy next and how can a company use that knowledge to grow its business. Shanif shares the tools to use when reaching those different s...

This episode features Gen Furukawa, the Co-Founder of Prehook. He shares how they drive sales and engagement with an e-commerce quiz. He discusses the shoppers who are receptive to quizzes and the right data needed to obtain to personalize a recommendation. He dives deep into some of the ways that can personalize interactions with browsers and he shares the conversion according to their case study...

This episode features Konstantinos Doulgeridis, the author of The Power To Sell Anything: Create and Scale To A 7+ Figure E-Commerce Business Using Facebook and Instagram Ads. Find out why Konstantinos thinks that Facebook is the way to go when looking to sell your products online. He shares what he sees is some of the biggest mistakes that people make advertising their products on Google or on Fa...

This episode features JJ Reynolds of Mediaunthentic.  Discover the keys to identify what is and what isn't working with your website numbers and track the data. JJ talks about helping clients set up their analytics properly by specializing in customizing things. JJ believes that a company can grow in a predictable manner by measuring its numbers and metrics on an ongoing basis. He shares some...

This episode features Katie Wight, founder of KW Content, a company with a mission of helping purpose driven brands change the world. Katie shares her thoughts on what makes social media an effective way to advertise your brand and the platforms to use. She also discuss recent privacy changes in running Facebook ads. In addition, listen to the top three mistakes that Katie sees advertisers make, a...

This episode features Nora Sudduth, the Chief Revenue Officer and co-founder of Hello Audio. She is a leading marketing and conversion strategist who has helped businesses sell over 5 million of products and services online. Find out why Nora believes it's important for a company to establish a clear marketing message and the best ways a company can do this. Listen as Nora explains how Hello Audio...

This episode features Dave Mason, an entrepreneur, author and coach that has shown how you can create a business while still living the lifestyle you want to live. Discover why first determining your priorities along with the lifestyle you want is essential before you create the business you need to support those priorities. Listen as Dave explains exactly how he has been able to create and contin...

This episode features David Finberg, the founder of Peaks Digital Marketing. Discover each of the 7 core areas of SEO (strategy, web design, content, reputation, page speed, user experience and backlinks) including what they are and how you can use to increase your organic placement on Google. In addition, within this episode, David discusses how Google works to determine placing websites and some...

This episode features Jason Hunt, the co-founder of Merged Media as well as the host of the Merged Marketing Podcast. Discover some mistakes you should avoid when launching an SEO program and why you need a fundamental understanding of SEO if you want success driving organic traffic. In addition, within this episode, Jason and Andy discuss why conversion is the major factors that will determine yo...

This episode features Dominick Keenan, the VP of Sales at ClickBank. ClickBank for over 20 years has been a trusted global partner for businesses looking to grow online. Within this episode, Dominick discusses what makes a referral program work well including some actionable item tips you should know to help ensure you are running a successful program. Discover the differences between affiliate an...

This episode features guest Greg Elfrink, from Empire Flippers, the world’s leading marketplace for buying and selling established and profitable online businesses. Discover the top factors buyers evaluate for when determining the value of a digit business. Greg also goes into detail of why diversifying your marketing channels as well as your product offering are essential factors in determining t...

This episode features guest Chloe Thomas, the founder of eCommerce MasterPlan, a best-selling author, international and keynote speaker, and host of the award-winning eCommerce MasterPlan podcast. Listen as Chloe talks about the pros and cons of launching an eCommerce business in 2022, what eCommerce platform she would use and what she might sell. She also talks about how and why she would perform...

This episode features guest Raul Galera, the Chief Advocate at ReferralCandy, the #1 referral program platform online. Raul discusses how Referral Candy has powered over $300M in referral sales for their clients and how their clients harness the power of referrals to grow their eCommerce businesses. Listen as Raul describes the differences between referrals and affiliates and why a referral progra...

This episode features guest Jen Gaudet, best-selling author, speaker, investor in businesses and properties, entrepreneur, television show host, Human Performance Specialist and Master Transformational Life Coach. Discover the top problems both physically and mentally that CEOs commonly struggle with and how those issues can affect your ability to take control of your business and your life. Liste...