Maestro on the Mic

If you didn’t know, regenerative farming is a practice that aims to restore soil health and  natural ecosystems—in other words, to leave the earth better and healthier than you’ve found it. What if, just like these regenerative farmers, we practiced regenerative commerce, and we left our customers and the world better than we’ve found it? What if we all built business that don’t just extract...

Businesses are built on solutions to problems, so are you any good at solving problems? Do you know your shit? There are a million ways to market your services, but knowing what you’re doing will always be effective. When you know your shit, people trust you and value your expertise, and they buy from you. It can be as simple as that. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps...

I don’t know if you’ve noticed, but the internet sucks now. And when I say the “internet” what I really mean is Instagram and Threads. The algorithm only rewards either rage bait or meaningless slop, and I’m not having fun the way I used to online. But social media isn’t going anywhere and it’s also an important element of running an online business. So while social media may suck, we’ve got to fi...

Y’all know I have a love-hate relationship with my Last Minute Lucys, but as much as I can’t understand them, I have an even bigger problem with my Day After Danielles. I make a big deal out of my open and closed cart launches so no one is lost on when they can buy. So why then, is there always someone asking to get in on my programs the second I close the cart? In your business, you can do whatev...

I’ve been podcasting since 2018, so I’ve got this shit down to a science. I’ve got a team working with me on this podcast, but on my second show (ChatGPT Curious) I do it all by myself. Running a podcast isn’t a zero-effort activity, don’t get me wrong, but it’s not as time-consuming as people might make you think, and today I'm sharing exactly how I get it done. Let’s chat. Welcome to Maestro on...

There will come a time in your business when you’re ready to retire one of your products or services, for whatever reason. Do it. You don’t need a million reasons, and it doesn’t need to be complicated, you can just retire something when it no longer works for you. I'm doing it now! Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate...

Increasing your prices isn’t necessarily bad, but there’s a difference between raising your prices fairly and screwing over your customers for the sake of profit. There are times and places that makes sense for increasing prices, and with some foresight and planning, no one needs to get screwed over. It doesn’t need to be more complicated than that.  Let’s chat. Welcome to Maestro on the Mic,...

If you’re running an online business, I cannot recommend highly enough to have a high-ticket offer. It’s the fastest and best way to start making money online and building a business that doesn’t perpetuate the same bullshit we’ve always seen. I know that deciding how to price, create, and run your high-ticket offers can be fraught with anxiety and overwhelm, so let this episode guide you as you s...

You’ve probably heard about the west coast burger chain, In-N-Out’s, secret menu. They have a limited list of things you can order on their regular menu, but there’s a whole host of of off-menu additions you can make if you’re in the know. Make your business like In-N-Out. You don’t need to be promoting every single little offer you could possibly provide, and having “off-menu offers” is especiall...

The world as we know it is falling down around us, but we still got shit to do. If you’re listening to this podcast, you’re probably the type of person who sees a problem and tries to solve it. Yes, things are collapsing, but to me, that makes right now a perfect opportunity to start building something new and better than the bullshit that was before. There’s problems all around us, so let’s solve...

Success is simple. Now that doesn’t mean success is easy or even that it’s fair, but it is simple. In my mind, success comes down to two things: do good work for a long time, and do right by people. How long it’ll take to “succeed” is mostly random and a lot is out of your control, but there’s a place for all of us and we get to build the careers (and world!) we want. We can never control the mark...

The idea of leveraging your time by running group programs is all the rage right now in the business sphere (and for good reason!) but I want to make a case for 1:1 coaching. People are a lot less frivolous with where their dollars are going right now which means those that are buying, really want results. Y’all already know that the best way to do that is through 1:1 coaching. Not only that, but...

I speak a lot about ensuring demand before you create something, but there’s a step you should be taking in between creating something and selling it. You’ve got to test it. What works in your head may not be landing to an audience without the context you have, or maybe you just need to fine tune the way you’re teaching. Either way, testing your offer before you finalize it can help you get some f...

Cancellations are an inescapable part of running an online business, and if you care about what you do, they’re most likely going to hurt a little bit. A cancellation can feel like a knock to your self-worth and the value of what you do (not to mention the financial impact of a cancellation) but when you think about your own cancelling and unsubscribing habits, they usually aren’t personal. To me,...