Cheyanne O'Driscoll

Made For Canada

Business EN ↓ 52 episodes

Practical Marketing for Canadian Independent Business OwnersA podcast for and about the people shaping Canada’s independent business economy—from small business owners to the support systems that help them grow. Grounded, practical, and proudly Canadian, it tells the truth about what it really takes to build small, build strong, and build for here.

Author

Cheyanne O'Driscoll

Episodes

Sales Fix Episode 2: Show the Value to Make the Sale 01.06.2025 19:40

Are you stuck in the “if I build it, they will come” trap? In this episode of the Sales Fix series , we’re digging into why believing in your offer isn’t enough—you have to make its value crystal clear. You’ll learn how to use the Benefits Ladder to translate product features into audience-relevant benefits, whether you’re running an everyday business, offering an experience, or providing expertis...

Sales Fix Episode 1: The 3Ps of Sales for Small Businesses 25.05.2025 24:49

You’ve been told to post more to drive sales—but is that really working? This episode of The Sales Fix breaks down the real reason visibility isn’t translating into revenue. Learn how to stop wasting time and start focusing on the 3 Ps of Sales—Prepare, Package, and Promote —to get more out of every marketing effort. Sign Up for the Sales Fix: How to Increase Your Marketing ROI as a Canadian In...