Helen Saul

Mad Influence

Business EN ↓ 29 episodes

Mad Influence is a podcast about the power of influence - and what happens when people choose to use it for good. Hosted by Helen Saul, Head of Marketing at one of the UK’s leading charities, it features conversations with founders, campaigners, and creatives who are using their platforms to make a meaningful impact, entertain the world or spread a positive message. This series explores how ideas spread, how connections are made and how we can all use our power more for good.

Author

Helen Saul

Episodes

E4: Dipesh Mistry at Brave: How to create change and why office culture is about more than ping pong tables 15.09.2020 47:29

Dipesh Mistry, Associate Creative Director and Art Director at Brave agency joins Mad Influence to talk about the host of powerful campaigns he’s created which have caused real change in the world. From forcing Mattel, Hasbro and Disney to adopt a zero deforestation policy, to helping Age UK tell the real stories of the people they support. We talk about his work for Brixton Finishing School which...

E3: Twice the Health: How to be a genuine influencer 25.08.2020 42:31

Emily and Hannah from Twice the Health (the fitness and adventure blog) join Mad Influence to talk about the responsibility of having 65,000 followers on instagram including some notable names like Joe Wicks. We talk about inspiring people to take on challenges ranging from 10kms to ultra marathons around the world. We discuss the pressure to say the right thing and frustrations when some influenc...

E2: Marcella Tarable at Food for Thought: How to adapt your business in a pandemic 03.08.2020 30:46

Marcella Tarable, co-founder of Food for Thought , joins Mad Influence to talk about her social initiative which gets people in agencies to donate their skills and lunch break to help charities with their communications in exchange for a nice lunch. We chat about how a worldwide pandemic didn’t stop Food for Thought creating a very successful campaign for the homeless charity Depaul, why work-life...

E1: Chris Kenna at Brand Advance: Surviving a bomb blast and making media equal 24.07.2020 38:01

Christopher Kenna, CEO and founder of Brand Advance (the industry’s first media network dedicated to global diversity) joins Mad Influence to talk about how we can use our power in the marketing industry for good. We cover everything from his move from the military to marketing after an explosion in Iraq led to him being medically discharged from the army, to his personal motivations for setting...