Luxury Listing Specialist - Dominate High End Listings In Any Market

As an agent, you’re always trying to bring additional value to your database. So when people Google you, find your website, or see your YouTube channel, how can you differentiate yourself from the other agents in your market & position yourself as a leading authority on real estate matters? In marketing, we use something called “evergreen videos”. They are videos that you can create once and lever...

A dream is just a dream till it becomes a reality. For the 330 million Americans, it's no longer a dream because they're already living it. In America, it's a blessing to have the opportunity to be who we want to be. Today I have the privilege of interviewing Eddy Perez. He's the Founder and CEO of EPM based in Atlanta, Georgia, where he oversees overall operations, sales, revenue, marketing, comp...

Recently, I was teaching our Luxury Designation (LUXE) in Denver, and a guest speaker at the event brought up the topic of Cryptocurrency and the blockchain and real estate closings. In high-end, luxury real estate, you’re more likely to see buyers who want to use Cryptocurrency to buy a home. As a way to differentiate yourself from other agents, I highly recommend that you familiarize yourself wi...

The decision to start a real estate team comes down to one question, “Am I going to continue to overwork myself, or am I going to branch out and form a team?” But how do you get started? Time to get excited; Gogo Bethke will be joining me on the show. Gogo is terrific at building teams and organizations. She also loves supporting agents. Today, Gogo will share her backstory and nuggets of wisdom o...

How do you determine which order to put a listing’s photos in? Today I’ll talk about photo order for online listings. Real estate school doesn’t teach you what photos to show or what not to show. Our job as real estate agents is to accentuate the best features of a home and downplay the least favorable. You don’t have to show every bathroom if some are dated. When you’re putting together online ma...

Have you recently transitioned into real estate or perhaps moved to a new area and don't have local connections? If so, this episode will inspire you.  Noelle Nielsen, aka The Minnesotan, shares her journey. Before pivoting to real estate, Noelle has had careers as a headhunter, wedding photographer, and lawyer. She’s been in real estate for six years and has already opened her own brokerage. She’...

Have you represented a buyer in a multiple-offer situation who wanted to write their seller a letter about why they should pick them? We call these love letters, but are they a good idea? Let’s talk about it.  Buying and selling homes is an emotional process, so it makes sense to try and make an emotional connection with your seller. However, some states are passing laws that make love letters ill...

I'm sure you can imagine a luxury listing that sells is a huge magnet to attract new clients. But did you know that when marketing a luxury listing - even if it doesn't sell - you will still attract opportunities from that trophy listing?  Yes, it happens, and it's happening in "non-luxury markets". Craig Sachse is a living testimony. Craig had a $5m plus listing that closed in October 2021. Since...

Recently, I received a question from an aspiring agent about the remarks section. As agents, our specialty is people, not writing. However, you still need to know what to say, so today I want to talk to you about the remarks section.  Personally, I look to Tony Robbins, who said, “Success leaves clues.” In other words, take a look at what someone successful is doing and tweak it to make it your ow...

Did you know that emotional intelligence is considered one of the most valuable skills for real estate agents? In this episode, I have the opportunity of hosting Marques Ogden. We will be having a deep conversation on emotional intelligence and why we need to master it. Marques is a former NFL offensive lineman and built a solid career with the Jacksonville Jaguars, the Baltimore Ravens, the Buffa...

If you’re working in an appreciating market like our current one, you’ve probably run into issues involving an appraisal gap. How do you handle this issue so that your clients can continue with their transactions? Let’s talk about it: Let’s take a look at an example. Suppose you and a client look at a home listed at $2 million, but it only appraises for $1.8 million. One way you can handle this is...

Would you like to double your average sales price in 2022 and quadruple your sales volume versus your best year ever? If so, this episode is for you. Jake Crawford will be joining me on the show to share his real estate journey.  Jake is a Realtor with extensive market knowledge and unmatched devotion to clients. With over $100 million in sales, he continuously ranks in the country's top 5% of pro...

What are experts saying about 2022? 2021 was an amazing year, so will things continue to be hot next year?   Before we get started, I want to mention something that will definitely change in 2022: the return of live events! I plan on hosting more of these throughout 2022, including one in Colorado in January. If you want more information, please visit  www.luxurydesignation.com .  As for 2022’s ma...

Do you have an interest in the international market, but you have no idea how to spread your wings? This episode is for you! My guest and I will be talking about conquering the international market. Today, I have Peter Kempf joining me on the show. He’s noted by Who’s Who in Luxury Real Estate, and he’s been directly involved with the sale and marketing of million-dollar-plus properties in thirty-...

Now that we’re approaching the end of 2021, some of your clients might be pondering the question of when to list their home for sale, during the winter which is typically the slower season, or wait until the spring. Maybe their home is on the market for sale currently, so do they keep it on the market for sale now or take it off the market and relist their home for sale in the spring? I’m offering...

The luxury property market is quickly gaining popularity, and more people in real estate are shifting their focus to this niche. Today, school's in session with Alex Lange, teaching us how to crack the luxury market. Alex is the CEO of Forbes Global Properties. At his core, he is a technologist and has firsthand learnings from three exits, four acquisitions, and countless integrations and internat...

When agents are talking to their potential seller clients, they say things like, “When we list your house,” or “I’m going to list your house.” However, I want you to think completely differently, including your language. Don’t think like a real estate agent - think like a marketer.  So replace “list” and “listing” with “market” and “marketing” You are no longer listing homes, you market them  Ther...

Did you know that you can take your business from where you are today to attracting multi-million listings - even if you never sold a million-dollar listing? It is possible.  Our guest today, Jennifer Williams of Coldwell Banker, tells us how she has grown her business to attract a 5 million listing. I met Jennifer in December of 2019. Jennifer and I were at the same brokerage here in the Chicagol...

Nobel Peace Prize winner Daniel Kahneman once said, “People would rather do business with someone they like and trust rather than someone they don’t, even if the likable person is offering a lower-quality product at a higher price.” This is true of a lot of different areas, and real estate is no exception. That’s why agents need to go out of their way to make themselves likable - being likable is...

If you ask a typical real estate agent what their go-to social media channel for lead generation is, they’ll probably tell you Facebook, LinkedIn, and Instagram. YouTube doesn’t even make the list. Did you know that YouTube can generate hundreds of new leads for your business? We'll be talking about everything YouTube, from creating a YouTube channel to optimizing the videos. Joining me on the sho...

Today I want to discuss a topic that you should all be familiar with: making videos! Video will get you a better ROI² than other investments. When I say better ROI² I am specifically talking about both return on investment (which is what most people think of when they hear ROI), but also a better return on impression. I’ve seen a lot of personal success from my videos and from the videos my coachi...

Have you had a buyer client recently lose out in a multiple offer situation? Is inventory still low? Are you familiar with the term appraisal gap? Do you have an idea what it is or how to apply it? This episode is for you if you want to learn more about finding potential sellers in a low inventory market & the appraisal gap. My guest, Regan Maki, and I will be digging deep into these topics. Regan...

Today I want to discuss a topic that you should all be familiar with: making videos! I’ve seen a lot of personal success from my videos, so I want to share some tips with you today on how to grow your brand with them. One of the key elements of creating videos is not to give up. Creating a strong video presence takes time, but it is well worth it. If you want to hear more tips, listen to this. 

Are you active on social media? What are your top three social media channels? We are living in an era where social media is no longer optional, but mandatory. As a business, if you are not on social media, you could be missing some opportunities. Today, we’ll be talking about everything social media. I have the privilege of hosting the amazing Tessabella Jelten. She is a social media expert, and...

Typos and grammatical errors look unprofessional. I always get an analysis on my listings by fresh eyes. Your second sight should be someone you trust. There’s no shame in having someone else double-check your listing before it goes live, especially if they make it better.  Making those small changes to a listing can differentiate it from the competition and help it “stand out.” Listen to learn mo...