Low Bar Podcast

Ben sold his pet brand last year, and now he misses the cash flow. He's been considering buying an existing eCommerce business. Jon and Ben review three very different potential acquisition targets: a niche personal care brand selling shampoo bars on Amazon, a low-cost supplement brand that looks highly competitive, and a wooden sensory toy company with killer reviews. Jon provides a crucial w...

This is a wild episode where the discussion focuses on a surprising source of business tactics: OF. The platform made $5 billion last year selling content that's free everywhere else. The secret? Community, perceived access, and personalization driven by unscalable efforts and a detailed CRM. Jon and Ben walk through the "FAKE" framework: Feedback, Access, Knowledge, and Exclusive. Tac...

Going above and beyond in business is one of the simplest ways to stand out, but almost nobody does it. Ben and Jon break down real examples from ecommerce, online business, and service businesses that prove doing unscalable work can create customers for life. If you run a business, work in ecommerce, or want to grow through word of mouth instead of paid ads, this conversation is a blueprint you c...

Entrepreneurship and the creator economy collide as Ben and Jon dig into the real leverage behind Gary Vee's VeeFriends. This is an operator-level breakdown of how smart creators turn attention into long-term ownership and why the VeeFriends model exposed an online business path most people completely missed. Ben explains why creator backed IP has real staying power, how audience trust becomes...

Entrepreneurship, money, and online arbitrage. That is the center of this episode as Ben and Jon break down the obvious opportunities hiding in plain sight. If you like conversations where operators spot gaps, flip markets, and reverse engineer how businesses really work, this one hits directly. In this episode, Ben and Jon go deep on arbitrage thinking. Not business school theory. Real world idea...

BK stumbled down a rabbit hole watching his favorite Call of Duty streamer and discovered an entire economy of people making money by streaming mundane and bizarre aspects of their lives. Kick is a streaming platform disrupting Twitch with a 95/5 revenue split instead of 50/50, and creators are cashing in. In this episode, BK and Jon take on a wild tour through Kick. Full Moon parties in Thailand....

Business, entrepreneurship, online business ideas, and money — that’s where this conversation with Nick Eubanks lives. Nick is the Vice President of Owned Media @ Semrush and one of the sharpest operators in the business world. In this episode, Nick unpacks how he thinks, why he spots business models no one else sees, and how a simple mindset shift turned into a $100K per month opportunity. If you...

Business, entrepreneurship, audience growth, and pure operator chaos. In this episode, Ben and Jon sit down and map out how they plan to grow Low Bar Podcast, from the smartest ideas to the dumbest experiments they’re absolutely going to try anyway. This is not advice. It is two friends openly scheming about how to take a show from “good” to “everywhere.” They talk through paid ads, referral loops...

Business, entrepreneurship, money, and ethics collide when Ben and Jon break down where successful entrepreneurs actually draw the line in their business decisions. This conversation is raw, direct, and loaded with real world examples people never admit publicly. From OnlyFans challenges to overseas labor, nothing is off limits. This is not moral posturing. It is two entrepreneurs walking through...

Liquidation flipping is one of the simplest online business models most people overlook. In this episode, Ben Knegendorf and Jon Warren sit down with Shannon Jean — a serial entrepreneur who’s built multiple seven figure businesses and now dominates the liquidation and closeout game. Shannon breaks down the entire process step by step: how liquidation auctions actually work, where to find deals fr...

Everyone online is suddenly selling PDFs and calling it “digital dropshipping.” Supposedly, people are making $4,000 a day selling AI written guides, Notion templates, and checklists. So we decided to pull it apart and see what’s actually real. Ben and Jon break down how this trend started, who’s really making money, and why “digital dropshipping” is just the same old info business wearing new clo...

We found a guy making content in five minutes a day that averages 250K views per short. He’s betting $100 every single day — blackjack, scratch offs, sports bets, prediction markets — and somehow built an audience that’s worth way more than the money on the table. Ben and Jon break down why the gambling isn’t the business, the audience is, and how “The Casino King” created a perfect daily content...

A guy is making $10K a month selling camel meat online. 63% margins, no ads, and wild products like ostrich and kangaroo. Ben and Jon break it down and ask the question: Is this insane, or one of the smartest ecommerce niches we have ever seen? They dive into how strange ideas like this actually work, from supply chains to marketing psychology, and why going deep into a weird niche often beats cha...