LOVE YOUR BRAND

In this episode, we're joined by Brandon Crouch from HunkaJunk Hauling, who shares the unexpected success story of his junk removal side hustle. We explore the origins of his venture, including amusing and cringe-worthy discoveries in people's homes. Brandon also discusses his passion for launching his own podcast, aimed at building community and sharing stories. In the episode, we highlig...

In this episode, we explore the intricacies of B2B and B2C marketing, highlighting tailored strategies for each audience. We dissect the differences between branding and marketing, emphasizing the importance of both for sustained success. Our discussion underscores the necessity of establishing and sticking to a marketing budget, offering insights on where to trim expenses during tough times. We a...

In this episode, we explore the crucial relationship between brand building and effective marketing, arguing that establishing a strong brand identity is essential before embarking on marketing campaigns. We discuss how social media platforms have evolved into powerful tools for both brand building and direct product sales, enabling businesses to reach customers without redirecting them to externa...

In this gripping episode, we're joined by a groundbreaking figure in combat sports - a professional female fighter skilled in MMA, Muy Thai, kickboxing, and BJJ. Recently signed with the BKFC, she's the first female South African boxer to be signed in bare-knuckle fighting. Despite her fierce career, she's a devoted family woman, balancing motherhood with her role as a fighter, support...

In this episode, we had special guest Jonathan Abrams, a staff writer at The New York Times and bestselling author of three books, including "The Come Up: An Oral History of the Rise of Hip-Hop." With a career that includes notable positions at Bleacher Report, ESPN's Grantland, and the Los Angeles Times, our guest shared his remarkable journey into journalism and his profound love f...

In this episode, we were privileged to host an extraordinary guest who embarked on his entrepreneurial journey at the remarkable age of 12. Initially perceived by his parents as a hobby, his talents led to recruitment offers from NCAA colleges before even entering high school. However, defying convention, he chose to drop out of college during his freshman year to pursue entrepreneurship full-time...

In this inspiring episode, our guest Ryan Alford, hailing from humble beginnings in South Carolina, achieved incredible success in marketing. Spending time in NYC after college, he propelled brands such as Apple and Samsung to new heights, proceeded to start his own agency, and created the #1 marketing and business podcast on Apple in record time. Tune in as he shares the winning strategies for ma...

In this episode, our guest Mr. Roman Perryman, whose inspiring journey from a wrestling background to earning a degree in sports psychology and working on a NASCAR pit crew, underscores the significance of teamwork in achieving success. Despite facing personal struggles, Roman Perryman has channeled his experiences into mentoring younger individuals in MMA and wrestling, imparting valuable life le...

In this episode, we're joined by a passionate women's health coach who has harnessed the power of gut health and hormonal balance to transform the lives of women. Drawing from her own personal health journey and triumph over challenges, Rachel Ramsey shares how she's built a thriving business by using her testimony to empower others. Tune in to explore the profound impact of gut health...

In this episode, we're joined by Jody Hill, a photography business success story. She shares her journey of building a thriving business and emphasizes the significance of relational marketing. Jody encourages listeners to shift away from traditional marketing methods, highlighting the power of human interactions and genuine relationships in growing a brand. She provides practical tips for pho...

In this episode, we explore the contrasting impact of Public Relations (PR) on businesses. PR goes beyond image management, playing a pivotal role in building trust with stakeholders. We delve into the benefits of good PR, showcasing its ability to enhance a company's image and reputation. Conversely, we discuss the consequences of bad PR, which can harm a brand's image and trust. Surprisi...

In this episode, we explore how Elon Musk's recent Twitter takeover exemplifies the significant impact of personal branding on businesses. We discuss the polarized reactions to Musk's involvement and how it reflects the power of a personal brand to shape perceptions. Additionally, we dissect Musk's strategies for successfully rebranding Twitter, offering valuable lessons for personal b...

In this episode, we explore the pivotal concept of personal branding, defined as what people say about you when you're not in the room. Our guest Belle Rape, a seasoned marketing and style consultant, shares insights on how clothing choices significantly impact first impressions and business success, helping individuals align their attire with their personal brand. Success stories illustrate t...

Where is the value in social media, the importance of having a constant social presence, strategy and long-term implementation, social media best practices, how different industries affect social strategies, social media is not about instant gratification, current trends, bonding with audience vs promoting product, old social media vs new social media, leveraging personal brands within the various...

Word association and feelings around personal brands, instant gratification, Blockbuster Video, Client/Agency responsibilities with a partnership, buyer behaviors in the customer journey, shiny object syndrome and distractions, streamlining sales processes, the partnership of marketing and sales teams, how a ‘no’ is another way of saying ‘not yet’, importance of follow-up. -- About the #LoveYourBr...

It seemed like Oliver Anthony came out of nowhere with his hit song Rich Men North of Richmond. How did he become so known seemingly overnight? Well, it didn’t happen overnight. So how did he do it? He did the work. He showed up. Every single day. He was consistent. Your marketing is no different. You’ve gotta show up daily. -- About the #LoveYourBrand podcast: The #LoveYourBrand podcast is an evo...

Where is this podcast going to go, why a “mobile” podcast, creating your own brand story, why people are feeling ‘zoomed out’ and tired of Zoom meetings through the pandemic, the hunger for community that people have, how we’re hardwired for story and how story is critical to successful marketing, clients versus partners, aligning company values with other organizations. -- About the #LoveYourBran...

The 3 of us just had a candid conversation about all things marketing, including how marketing is like fishing, how email and social media work together, how a marketing plan can only be crafted once goals are defined, the importance of how to measure your marketing, what to do when you don’t have someone in place to handle your marketing, what a partnership looks like with a marketing agency, why...

After we gained our composure (Check out EP001 - Blooper Reel), we gathered ourselves enough to spend a few minutes and share where we see this thing going. Come alongside us on the journey as we go from dream, concept to execution, in our mobile studio. -- About the #LoveYourBrand podcast: The #LoveYourBrand podcast is an evolutionary idea where behind the scenes agency life, trending topics, sel...