Long Run Labs

What if there was a framework you could follow as a content creator that would allow you to work with brands most effectively? Demitra Carter holds a Master of Science in Education in Sport Management and a Bachelor of Business Administration in Market...

From first-time finisher to changing lives: hear about how Angie Lake is breaking down barriers in trail running, one story at a time. Angie Lake is co-director of Wild Woman Trail Runs and community manager of The Cairn Project, a nonprofit closing th...

From being bullied as a kid to becoming a national triathlon champion to building the world's first reusable sweat sensor… Stefan van der Fluit’s journey proves that our greatest challenges often become our greatest innovations. Stefan is a 4x founder;...

From pushing 2:46 marathon times to pushing the boundaries of AI, Jason Kuperberg discovered that the secret to both isn't about scale—it's about building exactly what you want to use yourself. Jason Kuperberg is a tech entrepreneur, marathoner, and th...

A 67-year-old man gets bit by a snake in his backyard, nearly loses his leg at a trauma center, and his grateful donation to Stanford ends up funding a wilderness medicine app that's now saving lives across the country. Today, we're talking with Camilo...

From personal training certification to pacing athletes to PR breakthroughs, Erin Bailey turned her passion for empowering others into a thriving brand partnership agency. Erin Bailey is a founder and advocate who bridges the worlds of athletics and br...

Most leaders think their job is to have all the answers, but Kevin Rutherford built a quarter-billion dollar exit by becoming the “expert of nothing and knower of all.” Kevin Rutherford is a business executive who has served as CEO for multiple compani...

If you have the luxury of getting an athlete manager to speak to you or respond to an email, I would not hang up that phone until you ask them, “what are the races that your company is focused on for this next year?” Kelly Newlon is an agent + manager ...

Meet the ultra runner who turned grit into a sauna empire by selling one product really, really well. Pete is the Founder of SISU, a sauna and wellness product company, built with connection and grit at the forefront. He is also the Founder of Hell on ...

Trade shows are an important part of growing the running industry, but how do you actually get the most out of them as a host or attendee? Christina Henderson is the Event Director for The Running Event and Switchback. She is passionate about bringing ...

From Strava layoffs to building the Airbnb of endurance events - here’s how one engineer turned personal frustration into a platform that's revolutionizing race registration and athlete experience. Zack Isaacs is CEO and Founder at Movemint, a startup ...

What happens when you refuse to sell out your community for a few extra percentage points? Lloyd is the Co-Founder and CEO of Garage Grown Gear. An avid backpacker and paddler, Lloyd first entered into the outdoor industry through trip-leading and outd...

From $4,000 annual sponsorships to multi-faceted brand partnerships—Anton Krupicka and La Sportiva's Kelsey Quinn reveal how ultra running's explosive growth transformed athlete sponsorship from performance-only deals to authentic storytelling collabor...

What does it take to be more than “just a product” in the outdoor industry? Living the business and culture of running, Ross Rutherford is an ultramarathoner and led sports retail and partnerships at Cheribundi and probiotic juice brand GoodBelly. Ross...

What parallels can be drawn between training for/ finishing a race and building/selling a business? Salomon Aiach is a 37-year-old venture capitalist and entrepreneur who currently runs his own venture capital firm, focusing on sourcing deals, managing...

Everything is sales - and in today's job market, the person who gets hired isn't necessarily the best candidate, but the one who's best at marketing themselves. Arielle Knutson is the CEO of Oiselle, a women’s running apparel brand where she leads with...

Every runner has an underdog story. Here’s how telling those stories resonates with other amateur runners and grew the Rambling Runner podcast to one million downloads. Matt Chittim is a podcaster in the running space and running coach. He is a founder...

Athletes are spending $5K on cold plunges but $20 on pillows without realizing the role that sleep plays in performance. Ryan is the founder of the sleep & fitness business, Lagoon. The company's mission is to help people optimize their sleep and perfo...

Starting and building a race isn’t easy, but Stu McConnachie’s passion and community-focused business strategy have led UTCT to what it is today. Stuart McConnachie is a prominent figure in South Africa's trail running community, best known as the Race...

Sydney Tremaine turned her love of exploration into a career building relationships with trail running legends - but it all started with one family vacation run she'll never forget. A love for being outside and exploring have always been present in Syd...

Think about it… we know more about our fantasy football leagues and cars than our own health. Something needs to be done about that. Alex is the Founder and CEO of Eternal. Before founding Eternal, Alex was the founder and CEO of The Athletic, a subscr...

Do you think “company culture” is irrelevant? It’s actually essential. Troy Meadows is a Culture Creator with a running problem. He helps founders, and athletes articulate their "WHY" in order to find clarity in how they build their businesses and pers...

Climate change can be scary and confusing, so what actions can we take that actually make a difference? Erin Sprague is the CEO of Protect our Winters (POW), where she helps outdoor enthusiasts protect the places and experiences they love from climate ...

Want to close more deals? Don’t pitch your idea in the first conversation. Aaron Lutze is the co-host of Second Nature, a podcast about the business of the outdoor industry. He is also the founder and presenter on Super Rider, a YouTube channel that he...

Are you passionate about your work or just going through the motions? Sports have always been a throughline for Drew Hartman, and running graduated from "the way to stay in shape for soccer" to a primary athletic focus, social community driver, and cre...