Local SEO Tactics and Digital Marketing Strategies

Scaling Your Business: How Business Owners Transformed Their DIY Marketing to SEO Success In this episode of Local SEO Tactics, hosts Jesse, Sue, and Bob sit down with Bryon and Nicki Hein, owners of a successful business, to discuss their journey from DIY marketing to SEO success. The Heins share their experiences working with different SEO providers before finding the right fit with Intrycks, a...

The Role of Website Hosting in Your Website Ranking In this episode we discuss the impact that your web host can have on your website's search engine optimization (SEO) performance. From website speed and uptime to security and server location, the choice of web host can make or break your SEO strategy. We delve into the key factors to consider when selecting a web host for your website, as well a...

Why Ongoing SEO Efforts Are Critical Even After Achieving Top Google Rankings In this episode of Local SEO Tactics, Jesse Dolan is joined by Bob Brennan and Sue Ginsburg to discuss the critical importance of ongoing SEO efforts even after achieving top rankings on Google. The trio debunks the common misconception that once a website has reached the top of search engine results, SEO is no longer ne...

How a Business Owner Can Revitalize Their Brand and Marketing In this episode, we dive into the world of website overhauls and the impact it can have on a business. Our guest, John Matiolli, is a successful business owner who has personally experienced the benefits of revamping his website. He shares his insights and lessons learned on the journey to revitalizing his brand online. From improving u...

How to Streamline Your Content Creation Process and Maximize Your SEO Benefits Are you looking for ways to improve your SEO content? In this episode of the Local SEO Tactics podcast, Jesse Dolan discusses how to get efficient with your content in order to maximize your SEO benefits. Jesse discusses how to create content that is both SEO-friendly and engaging for your readers. Plus, he reveals his...

How Website Design and SEO Intersect to Improve Your Business In this episode, Elisabeth shares her knowledge on how website design and SEO are interconnected and how they impact each other. She explains the importance of having a website design that is both visually appealing and optimized for search engines. Elisabeth provides actionable tips and strategies for businesses and individuals looking...

How to Determine Who Should Design Your Website In this episode of Local SEO Tactics, we cover the important topic of how to choose between a professional website designer and a freelance web designer for your project. Deciding who will design your website is an important decision that can have a significant impact on the success of your business. Jesse and Sue explore the different types of web d...

How to Check Your Website Page Speed for SEO Google Lighthouse can help you measure and improve your website's page speed performance quickly and effectively. It provides detailed information to help you identify potential problems and find solutions to boost your loading times. In this episode, Jesse discusses the importance of page speed performance for SEO and how to use Google Lighthouse to ra...

Ending 2022 with our Top 5 Episodes! Wrap up 2022 with the Top 5 Local SEO Tactics episodes! We've compiled our best episodes so you can listen in on the most popular SEO topics that will help you rank your business higher in local search results. These clips have invaluable advice to amp up your SEO skills. Whether you're a veteran listener or are diving in for the first time, this episode will g...

How to Hire a Digital Marketing Agency for Your New Business As a business owner, there are some things that are better left to the experts. In this episode of Local SEO Tactics, Jesse and Sue sit down with the owner of SLA, Mike Hopper, to discuss online marketing for his business and the importance of hiring a team you can trust. Mike shares his experience starting his business and how he benefi...

How to Approach SEO Marketing for a Business vs a Consumer There are certain differences when it comes to marketing for B2B (Business-to-Business) vs B2C (Business-to-Consumer). Optimizing for B2B and B2C are both critical, but they target different types of audiences, so the tactics used in each case must be adjusted accordingly. In this episode, Jesse and Sue discuss B2B and B2C SEO and share ti...

How to create engaging content for your website's viewers In this episode of the Local SEO Tactics Podcast, Keith Evans dives into crafting effective above-the-fold content. Above the fold is an important term that refers to the initial visible portion of any web page. It's critical for web designers and marketers to create engaging content in this area if they want people to interact with their w...

How to Optimize Your Website's Copywriting for SEO Writing content for SEO can help a website rank higher in search engine results pages, which can result in more traffic and more customers. However, writing content for SEO can be difficult, especially if you're not familiar with the process. In this episode of the Local SEO Tactics podcast, Adam Chronister provides a wealth of information on how...

Why Your Website's Domain Name Matters for SEO Your website domain name is an important factor in website SEO that many business owners overlook. Making your website URL the same as your business name is probably the best SEO strategy, however, there may be situations where it makes more sense to use a different domain name. In this episode of Local SEO Tactics, we'll discuss some of the pros and...

Why Your Website May Be Hurting Your SEO Efforts If your website is outdated, not optimized for search engines, or difficult to navigate, it could be hindering your SEO efforts. In this episode Jesse, Bob, and Sue discuss why your website is so important to your SEO success, and how to make sure it's working for you, not against you.   What You'll Learn Why your website is critical to your SEO suc...

How Business Owners Can Work in Collaboration with an SEO Agency to See Results Jesse and Sue interview Steve Bowker, owner of SA IT and BowStone Fabrication , to learn how working with an SEO team has helped his businesses. Having previous experience with other marketing agencies, Steve's insight into what makes a successful collaboration will help other owners make the right choice for their bus...

How to Use Header Tags in Your SEO Strategy Headings are not only used for the design of your web pages, but they can also play a key role in your SEO strategy if implemented correctly. In this episode, Jesse goes over the proper way to use Htags and how to optimize them to help you rank higher for your keywords. If you've got questions about SEO or digital marketing, reach out to us today and let...

How to Update Your Website Content with SEO in Mind If your website is ranking in online search, you may be wondering if adding or updating your website content could potentially affect your SEO. Depending on how you do it, modifying the content on your website can either hurt or benefit your SEO. In this episode, Jesse, Bob, and Sue discuss SEO strategies to update your website content the right...

How to Use Schema in Your SEO Strategy More and more small businesses are using schema markup to help their websites rank higher in search engine results. But what exactly is schema markup, and how can you use it to improve your SEO? In this episode, Jesse talks with expert Terry Samuels about schema markup and how you can use it to boost your website's visibility. What You'll Learn Why keyword de...

How SEO May Help Your Business Get Into the Google Knowledge Panel SEO can help you get into the knowledge panel, but it's not the only factor that determines whether or not your business will appear there. Google looks at a variety of factors when deciding which knowledge panels to show. Bo b, Sue, and Jesse talk about the knowledge panel and ways to leverage SEO to increase your chances of appea...

How to Determine What Type of Website You Need For Your Business A business's website serves many functions and needs a platform that can accommodate those needs. When building a website you may be trying to decide whether or not you need a custom-coded website or a WordPress website. In this episode, Jesse, Bob, and Sue discuss the pros and cons of a custom-built website and who needs one VS a Wo...

What Red Flags to Look for on Your Business Website When it comes to your website, there are a few key indicators that show whether or not your site is in need of some serious SEO improvement. If you're noticing any of the following signs, it may be time to reach out to the professionals for help. In this episode, Jesse, Bob, and Sue meet with SEO expert TJ Elder to discuss the top SEO website mis...

How Businesses Owners Can Help Achieve Their SEO Goals  Before partnering up with an SEO or digital marketing firm, it is important that business owners understand what their role will be in the process. In this episode, Jesse, Bob, and Sue discuss what it means to have a successful SEO implementation, maintain clear and consistent communication, and have realistic expectations. What you'll learn...

How Engaging on Social Media Can Benefit Your Businesses Investing Social Media can be a valuable tool for digital marketing and SEO. LinkedIn is a social media platform for professionals that allows you to connect with other businesses and customers in your network. In this episode, Jesse talks with Michael Ivy about how to use LinkedIn to create professional relationships and engage with potenti...

How To Manage Your Google Reviews For SEO Google reviews can play a big role in your business' online success. When new reviews aren't appearing for your business, you may be missing out on SEO opportunities. Jesse, Bob, and Sue discuss what you can do to manage your Google reviews and ensure they're working for you. What you'll learn What you can you do about Google reviews that aren't showing up...