TJ Larkin

Local Media HQ

Business EN ↓ 79 episodes

Local Media HQ is the definitive podcast and consulting resource for entrepreneurs or anyone interested in modern, creator-led local media brands, as well as local newsletters. Host TJ Larkin provides exclusive insights, proven frameworks, and actionable strategies that help local media and newsletter publishers accelerate growth and maximize profitability.

Author

TJ Larkin

Episodes

0-14k subs in 6 months: What I've learned 10.03.2025 31:22

Starting a local newsletter is the easiest way to build an audience today. In just six months, we grew our two newsletters to 14,000+ subscribers—and learned a TON along the way. In this video, I break down what worked, what didn’t, and the biggest lessons for anyone looking to start a local media brand. Whether you want to create an email newsletter or build a full local media company, this video...

25k Newsletter Subs & $100k+ Revenue as a Side Hustle 07.03.2025 55:16

If you’re thinking about starting a local newsletter or turning your side hustle into a full-time media business, this episode is for you. Landon Huslig built Wichita Life from an Instagram page into a full-fledged hyperlocal media company with over 25,000 subscribers and six-figure revenue. In this interview, we break down: How he grew from 0 to 25,000 newsletter subscribers. 🔥 The exact monetiz...

$7 Per Magazine?! The Crazy Costs of Local Magazines 07.03.2025 10:14

Just got back from a BNI networking event and had to record this emergency breakdown. I met someone running a local print magazine franchise—and the numbers SHOCKED me. $7 per magazine to print and mail, a 15% franchise fee, and a tiny subscriber base. Meanwhile, we’re running digital newsletters with near-zero costs and a wider reach. The takeaway? Traditional media businesses are slow, expensive...

Local Newsletters 101: The Easiest Way to Grow & Monetize 07.03.2025 20:56

Local newsletters are exploding in 2025, and everybody is talking about it. In this video, I give an overview of this business from all angles: ✅ Why local newsletters work (and where people go wrong) ✅ How to grow your newsletter with Facebook ads ✅ Monetization strategies that actually work ✅ The future of AI and local journalism If you’re thinking about starting a local newsletter, watch th...