LMA Podcast

Episode: 35 In the latest installment of the podcast, Ryan King (Director of Communications, Ogletree Deakins) and Elizabeth Petit (Managing Editor and Director of Research & Development, Best Lawyers) discuss strategies for getting your lawyers and law firms recognized in Best Lawyers. During the conversation, they dole out advice for working with Best Lawyers, best practices for publicizing your...

Episode: 34 Tune in as Purvi Sanghvi (Paul Hastings LLP) and Keith Maziarek (Katten Muchin Rosenman LLP)lead a number of panelists through their highlights from this year's P3 – The Practice Innovation Conference. The panelists share their key takeaways from the top-attended sessions, highlights of what was done differently this year, and much more. Missed P3 this year? Visit https://www.legalmark...

Episode: 33 How do you become the legal marketer that every firm wants? The answer is through professional development, which is the focus of LMA's May/June 2018 issue of Strategies magazine. On this episode, May/June editor Amber Bollman (business development manager, Barnes & Thornburg, LLP) talks to Kate Harry Shipham (principal, KHS People), a search firm placing business development and marke...

Episode: 32 Podcasts are a great way for your law firm to showcase its thought leadership, grow its brand equity, and even bring in new business. Listen in as John Buchanan (Sheppard Mullin Richter & Hampton LLP), Heather McMichael (Shook, Hardy & Bacon) and Richard Bracken (Stinson Leonard Street LLP) share tips on launching, producing and promoting your firm's own podcast.

Episode: 31 For our latest P3cast, the Client Value SIG has brought together two industry leaders to talk about standards setting via the SALI Alliance. Tune in below to hear Adam L. Stock (Chief Information Officer, Allen Matkins) and Justin R. Ergler (Director of Alternative Fee Intelligence and Analytics, GlaxoSmithKline) talk about LMA and ALA's involvement and the recent opening of membership...

Episode: 30 As litigation finance rapidly comes of age, learn how as a legal marketer you can spearhead initiatives focused on something that clients often value more than most other aspects of their legal representation: the dollars and cents cost of service. In this edition of the Strategies LIVE series, Emily Woloschuk, co-issue editor of the March/April issue of Strategies magazine, catches up...

Episode: 29 An all-new P3cast is here! Tune in as 2018 P3 — The Practice Innovation Conference Co-chair Kristina Lamright, ESQ. (director of pricing and legal project management, Perkins Coie) chats with pre-conference presenters Mike Wong (vice president of business development, Neota Logic) and Ryan McClead (vice president of engagement and strategy, Neota Logic) about technology and tools for f...

Episode: 28 Join host Ryan King (Ogletree Deakins) and panelist Cheryl Bame (Bame Public Relations) as they discuss all things law firm PR and communications, including: • Educating your partners on the value of PR • How PR fits into the overall marketing communications mix • The fundamentals of crisis communications • The skills PR pros need to compete in today’s market

Episode: 27 P3 — The Practice Innovation Conference is back with an all-new episode of the P3cast series, celebrating the P3 Women's Initiative Network and Women's History Month. Listen as Purvi Sanghvi (director of strategic pricing, Paul Hastings) and Kristina Lambright, ESQ. (director of pricing and legal project management, Perkins Coie) chat with Lisa Konie (senior director of legal operation...

Episode: 26 In this episode of the Strategies LIVE series, Nathan A. Darling (chief business development and marketing officer, Beveridge & Diamond, P.C.) sits down with Scott Westfahl (faculty director, Harvard Law School (HLS) Executive Education) to dig into the topic of innovative firm culture in greater detail. Press play for a riveting discussion that explores unique ways for legal marketing...

Episode: 25 P3 — The Practice Innovation Conference brings you an all-new installment of P3cast featuring a very special conversation between Seyfarth Shaw's Kim Craig and Joshua "Josh" Kubicki. The two have worked together for years and were the stars of P3's amazing 2017 keynote, "The 'Intrapreneur' Dilemma: Tools Beyond the 3 Ps." Tune in to hear the two go beyond "intrapreneur" and share valua...

Episode: 24 Amber Bollman, business development manager at Barnes & Thornburg, and Yolanda Cartusciello, partner at PP&C Consulting (formerly Bernero & Press), discuss client journey mapping and how that process can be used internally within law firms to improve the marketing function and make business development initiatives more effective. More from the magazine: https://www.legalmarketing.org/s...

Episode: 23 LMA President Jill Weber is joined by Connie Brenton (Sr. Director of Operations, Legal Department, NetApp, Inc.; and, President and CEO, Corporate Legal Operations Consortium) to discuss the value of data and what data law firm marketers should focus on at their firms. https://www.legalmarketing.org https://cloc.org/

Episode: 22 Wondering what you can do to make sure your project is noticed internationally through the 2018 Your Honor Awards? In this episode, program co-chairs Heather McCullough (Partner, Society 54) and Robert Algeri (Partner, Great Jakes Marketing Company) moderate a discussion with past award winners about project successes, the submissions process and how to capitalize on post-win recogniti...

Episode: 21 Legal marketers can help their firms implement industry sector strategies, but what does it take to be successful? In this episode, LMA President Jill Weber and Dr. Heidi Gardner (Lecturer on Law, Harvard Law School; Distinguished Fellow in the Center on the Legal Profession; Faculty Program Chair, Executive Education Accelerated Leadership Program for Law Firm Partners) discuss ways y...

Episode: 20 In the latest installment of the StrategiesLIVE Podcast, we tackle the timely topic of budgeting—helping you navigate this important initiative for your firm. Whether you have your budgeting process nailed down or are proposing one to your firm for the first time, it helps to always be aware of the latest in best practices. Jonathan Fitzgarrald, Managing Partner at Equinox Strategy Par...

Episode: 19 P3 — The Practice Innovation Conference and the LMA Client Value Shared Interest Group (SIG) are back with a brand-new edition of the P3cast series. The Call for Ideas for the 2018 conference closes on Oct. 16, 2017 so get your ideas in! In this episode, 2018 P3 Conference Co-chair Christopher Ende (Law firm pricing and panel management leader, GE Corporate) is joined by Melissa C. Pri...

Episode: 18 In today's climate, crisis communication is becoming more important than ever. What should legal marketing professionals do when stuck in crisis mode? Listen in as Ryan King (LMA PR Shared Interest Group (SIG) Co-chair), Douglas Gold (CFO and CMO, Mitchell Silberberg & Knupp LLP), Cari Brunelle (Founding Partner, Baretz+Brunelle) and Elizabeth Lampert (President, Elizabeth Lampert PR)...

Episode: 17 Host Erin West (media relations and communications manager, Dechert LLP) sits down with John Buchanan (Reed Smith) and Cheryl Bame (Bame Public Relations) to discuss "The Art of the Tale: Leveraging Storytelling in Law Firm Public Relations." More from the magazine: https://www.legalmarketing.org/strategies

Episode: 16 Proposals are a critical component to business development, but they are getting increasingly complicated. Listen in as Tracey Serber (Hogan Lovells), Alina Mendoza (Hogan Lovells), Josette Grippo (Akin Gump Strauss Hauer & Feld) and Vanessa Petrea (Akin Gump Strauss Hauer & Feld) share their lessons learned and best practices around pricing, proposals and getting partners on board wit...

Episode: 15 The legal industry is evolving, and law firms risk getting left behind if they don't evolve with it. In this episode of the LMA Podcast, special guests Ben Gilad, Ph. D., and Mark Greene, Ph. D., discuss how competitive intelligence is critical to helping law firms adapt and keep pace with the market. https://www.legalmarketing.org/lma-cic

Episode: 14 BoK This edition of the Body of Knowledge podcast series covers the Technology Management domain. Tune in as Julie Kaplan (Regional Business Development Marketing and Communications Director, Greenberg Traurig), Adam Stock (Chief Marketing and Client Services Officer, Allen Matkins) and Richard Marsolais (Director of Marketing, Jaffe Raitt Heuer & Weiss) deliver sage advice on the new...

Episode: 13 We're back with another installment of P3cast! Right on the heels of the fifth annual conference next week, listen in as Sheri Palomaki (Director of Operations – Business Immigration Group, Seyfarth Shaw LLP) moderates a discussion on data and metrics. The episode also features Nicole Beck (Senior Manager of Strategic Pricing and Client Strategy, Buchanan, Ingersoll & Rooney PC), Chris...

Episode: 12 BoK This edition of the Body of Knowledge podcast series covers the Marketing Management and Leadership domain. Guided by Trish Lilley (Fox Rothschild) with panelists Jill Clark (Bricker & Eckler) and Jim Durham (GrowthPlay), you will dive deep into this people-focused domain, gaining insight that will help you bring even more value to your firm. The Body of Knowledge (BoK) is a founda...

Episode: 11 AFAs: Are they really an alternative anymore? The latest P3cast breaks down alternative fee arrangements, or AFAs, and gets to the heart of its future in the law firm pricing game. Join Christopher Ende (law firm pricing and panel management leader, legal operations department, General Electric) as he chats with fellow AFA experts — and past P3 presenters! — Brad Antici (director of st...