LMA Podcast

In this SIG Share-Out episode, LMA Client Value SIG Co-Chair Jennifer Griffin Scotton is joined by Tony DeSimone, president of You're the Expert Now, LLC, to discuss the revolutionary capabilities of ChatGPT and how legal marketers can leverage artificial intelligence (AI) to deliver value to their clients. Tune into this discussion about the revolutionary impact of ChatGPT on the legal marketplac...

Episode: 109 Episode Description: In this episode of the Strategies LIVE! podcast, we delve into the realm of competitive intelligence (CI) and its pivotal role in shaping legal marketing strategies. Join us as we explore how CI empowers legal professionals to gain a competitive edge, refine their messaging and strategically position their services in the ever-evolving landscape of legal marketing...

Episode: 108 Episode Description: On the face of it, law firm profitability sounds simple enough: revenue - expenses = profit. And yet, profitability can be a dicey topic for lawyers and legal professionals alike. Drawing on PLI’s Improving Profitability course (now available to LMA members as a complimentary member benefit), this episode demystifies profitability basics and provides legal markete...

Episode: 107 Episode Description: Legal professionals of all skill sets navigate a notoriously high-pressure environment. The industry is stressful, often demanding and historically, not always conducive to well-being. But is this the inevitable status quo, or can we do better? In this episode of Strategies LIVE!, hear from industry experts on how individuals and firms can advocate for improved me...

Episode: 106 Series: SIG Share-Out Episode Description: LMA’s Marketing Technology SIG sits down with Freddy Dobinson of Passle and Britt Powers of Orrick to discuss the pressing questions that CMOs are receiving from firm shareholders about AI. This conversation will explore content marketing, CRM concepts, ChatGPT and more. Speakers: Freddy Dobinson, Head of Client Experience, Passle Walter McCo...

Episode: 105 Series: Strategies LIVE! Episode Description: In this episode of Strategies LIVE!, join host Keith Emmer (Startegix PR/Media) and guests Chris Campbell (Robin Hood Foundation) and Deb Pickett (Page 2 Communications) as they dive into the role law firms can play when it comes to addressing social issues. From authenticity to internal disagreements, they explore strategies for engaging...

What if tapping into lawyers’ natural motivations could yield greater client value and revenue growth? In this SIG Share-Out episode, Julie Wall Khoury speaks with Dave Southern on how legal marketers and business development professionals can use "strategic jiu-jitsu" to build a group of collaboration champions at their firms by empowering lawyers to identify new service opportunities with existi...

In this SIG Share-Out episode, Vivian Luiz Coco and Michelle Turner discuss how firms can use strategic storytelling to uniquely position their talent and create a human connection that can help build and grow inclusive relationships and cultures. Speakers: Vivian Luiz Coco, Head of Marketing, Communication & Client Relations, Licks Attorneys Michele Turner, Global Marketing and Communications Pro...

In this Strategies LIVE! episode, Bernardo van der Laat, Andrés Jara and Donald Dubón discuss the rise of alternative legal service providers (ALSPs) and their impact on the legal industry — particularly in Latin America. They highlight the benefits and challenges, and how ALSPs can complement traditional law firms. Speakers: Donald Dubón, Co-Founder, IO·Epik Andrés Jara, Co-Founder, Alster Legal...

Episode: 101 Series: SIG Share-Out Episode Description: In the latest SIG-Share Out episode, PR and Communications SIG Co-chairs Brook Redmond and Deb Pickett share wisdom and insights they’ve collected from veteran law firm marketers about how to deal with one of the big challenges we all face — attorney engagement and responsiveness. Speakers: Deb Pickett, Principal Consultant, Page 2 Communicat...

Episode Description: In this milestone 100th episode, hear from Ashraf Lakhani, Kimberly Rennick and Alycia Sutor as they discuss their starts in legal marketing and business development, what about the industry makes them proud, their involvement in LMA, and more. Speakers: Ashraf Lakhani, Chief Business Development and Marketing Officer, Porter Hedges LLP (Host) Kimberly Rennick, Director of Cli...

Series: Strategies LIVE! Episode Description: In our 99th episode, Terra Davis (Norton Rose Fullbright) and Lia Dorsey (Ogletree Deakins) guide listeners though the current state of diversity, equity and inclusion (DEI) strategies in the legal marketing industry, as well as the role business development teams have in meeting client needs and expectations. Speakers: Terra Davis, Client DEI Manager,...

Episode: 98 Series: Strategies LIVE! Episode Description: One of the key functions of business development practice is identifying and nurturing relationships that can later lead to attorney referrals. In this episode of the Strategies LIVE! podcast, join Breandan Filbert (SalezWORKS), Rebecca Wenglinski (Jaffe) and Rebecca Wissler (Bryan Cave Leighton Paisner LLP) as they break down how business...

Episode: 97 Series: SIG Share-Out Episode Description: News and client alerts are great ways to build your firm’s business and keep in touch with clients and future prospects. In the latest SIG-Share Out podcast, Sumathi Pundit (Kaitongo Inc.) joins Competitive Intelligence SIG Co-chair Amy Wisinski (Winston & Strawn LLP) to discuss the current and future landscape of news and client alerts, and w...

Episode: 96 Series: SIG Share-Out Episode Description: With client expectations shifting and a want for law firm partners to manage the client relationship, it’s wise for firms to consider building a client value team. Julie Henson (Taft) and Allison Nussbaum (Pitchly) join Amber Bollman (Barns & Thornburg) to discuss what sets the stage for a successful client value team and how firms can deliver...

Episode: 95 Series: Strategies LIVE! Episode Description: In today’s ever-changing work environment, what does it take to be a great leader in the legal marketing industry? Chandler Luzon (Bennett Jones) and Natasha Tucker (Bennett Jones) share their thoughts on this question, as well as insights into various leadership styles and approaches, in this episode of Strategies LIVE! Speakers: Chandler...

Episode: 94 Episode Description: Technology is changing how firms operate and there is a need for more collaboration between the marketing and technology teams to achieve shared goals. In this collaborative podcast between the International Legal Technology Association (ILTA) and the Legal Marketing Association (LMA), four seasoned marketing and technology experts discuss their organizational stru...

Episode: 93 Series: SIG Share-Out Episode Description: Do you have difficulty getting your attorneys to engage in marketing? In this episode of LMA's SIG Share-Out, Tony Nasharr and Stephan Walton join PR & Communications SIG co-chairs Heather McMichael and Debra Pickett to explore ways in which marketers and lawyers can develop a working relationship built on trust to achieve top-notch marketing...

Episode: 92 Series: Strategies LIVE! Episode Description: For law firms looking to improve and grow relationships with clients, they must utilize modernized customer relationship management technology. In this episode of Strategies LIVE!, James Barclay and Michelle Woodyear discuss Woodyear’s implementation of a new CRM at her firm, including her process, timeline and approach for an easy-to-use s...

Episode: 91 Series: SIG Share-Out Episode Description: Does your firm struggle to find information across groups or industries? Do your lawyers disagree on what industry a client is in? In this episode of LMA's SIG Share-Out, Erin Baxendale and Rachel Shields Williams join hosts Vikram Gupta and Jacqueline Madarang to discuss how knowledge management and marketing technology have joined forces to...

Episode: 90 Series: Strategies LIVE! Episode Description: For legal marketers, attorney participation in media coverage not only allows for firm recognition, it also shows that the attorneys and firm can be viewed as trusted business advisors and leaders. In this episode of the Strategies LIVE! podcast, Raychel Lean (Daily Business Review - ALM) and Dave Poston (Poston Communications) discuss best...

Episode: 89 Series: Strategies LIVE! Episode Description: The battle for talent across the legal industry is the fiercest it has ever been, causing shifts in traditional hiring and compensation models. In this episode of Strategies LIVE!, Patrick Fuller (ALM Intelligence) and Gina Passarella (ALM) discuss the impact of these new hiring trends and share insights into firm financials. Speakers: Patr...

Episode: 88 Series: SIG Share Out Episode Description: A client’s voice not only drives decisions, it helps create and develop decisions so firms can invest in valued relationships. In this episode of the LMA SIG Share-Out, Heather McCullough (Society 54) and Nat Slavin (Wicker Park Group) share how firms can better understand a client’s business, lessons they have learned from working with in-hou...

Episode: 87 Series: LMA SIG Share-Out Episode Description: At some firms, the information technology (IT) and marketing technology (MarTech) departments work in silos, while at others they work side by side. In this episode of the LMA SIG Share-Out series, Vikram Gupta and Mark A. Sportack discuss ways in which a firm’s IT team can effectively collaborate with the MarTech team and foster the relat...

Episode: 86 Series: LMA SIG Share-Out Episode Description: While public relations and business development are two very different tools, legal marketers would be remiss to operate in the mindset that these aspects should operate completely separate from one another. In this episode of the LMA SIG Share-Out series, Lisa Seidenberg (Greentarget) and Monica Ulzheimer (Alston & Bird LLP) join LMA PR &...