Greg Robertson
Listing Bits
Greg Robertson, co-founder of W+R Studios and publisher of Vendor Alley, talks real estate tech with the people who are shaping it.
Author
Greg Robertson
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Podcast website
Latest episode
May 28, 2026
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Episodes
A working agent's perspective on the current state of organized real estate- Maggie Etheridge, REALTOR. 26.09.2024 1:04:54
I sat down with a long-time friend and former business partner, Maggie Etheridge. Maggie was one of my co-founders at IRIS, a real estate software company we started back in 1992. She is a second-generation real estate agent. Maggie's mom, Martie, was the inspiration for starting a software company focused on real estate and is likely the reason I have a career today. This episode began from a s...
Real estate data, myths and cowboy boots with Kevin Shtofman of Cherre 16.09.2024 43:25
Listing Bits is back with a great guest, Kevin Shtofman, Global Head of Innovation at Cherre. Cherre is a global real estate data management platform. Kevin is from Texas and comes from a very entrepreneurial family that owned retail stores selling western wear, including honest-to-goodness cowboy boots! Yee-haw! Kevin talks about his journey from Wall Street back to Dallas and Cherre. It's a grea...
Dan Fortin of Lone Wolf Technologies on designing a proper Foundation 24.07.2024 43:25
Dan Fortin was one of my favorite people I met working at Lone Wolf. He came over from the Instanet acquisition and has had a front-row seat to see big changes in the industry. From Lone Wolf acquiring 8 companies, 5 of them in less than 9 months, to the challenges of being a forms company during COVID when everyone wanted a specific form, and they wanted it NOW! Sounds familiar, eh? We discuss Da...
Listing Bits Episode 91: Tether RE, keeping Agents Safe 25.04.2024 45:36
What do Willie Nelson and keeping real estate agents safe have in common? You will have to listen to this great conversation with Tether RE founder Scott Martin to find out. Did you know that in 2020 60,000 real estate agents reported being victims of assault, sexual abuse, robbery or were murdered in the US? In 2023 over 75,000 real estate agents reported being victim of a crime. And there are...
Listing Bits Episode 90: Upgrading Client Engagement with HŌM 28.03.2024 51:42
I hope you enjoy this great conversation with the co-founders of HŌM, Jeff Zakrzewski and Nhan Vo. In a wide ranging conversation we discuss their orgin story. Where they came up for the idea of their app and the struggles of going to market with a real estate software solution. If you are new vendor getting in to the space, an MLS exec, or franchisor professional its worth a listen. HŌM is a we...
Listing Bits Episode 89: Kelly Robinson, an MLS pioneer comes back for more 22.02.2024 52:07
"Hotel California", is one of the phrases people attribute to the organized real estate industry, "you can can check-out any time you like, but you can never leave". Kelly Robinson is an industry pioneer in that she co-founded a software company, Realty Plus Online, that created one of the first web-based MLS systems. In my conversation with Kelly we talked about the old days, her journey, and wha...
Listing Bits Episode 88: Does NAR Have Value Beyond MLS Access? – with Michael Lissack of The Virtual Realty Group 27.11.2023 42:05
The verdict against NAR in the Sitzer lawsuit has organized real estate up in arms. But Michael Lissack thinks the decision is the best thing to happen to the industry in 100 years. In fact, he sees the trade association as a criminal enterprise with little value beyond MLS access. Michael is Managing Broker for The Virtual Realty Group, a 100% commission brokerage that operates in 12 states. O...
Listing Bits Episode 87: Ben Graboske's Big Bet 08.11.2023 41:27
In 2020 Ben knew they needed to make a change. So he went to the Black Knight board and made a pitch, "give me the resources to build a modern MLS system". To his surprise, they said yes. Now, 3 years later, that dream has been realized. His dream was a mobile-first MLS platform that understands the history of how MLS platforms operate but offers a modern user experience. That's exactly what Ben...
Listing Bits Episode 85: A Less, But Better Approach to Real Estate Software Design – with Damien Huze of Lone Wolf Technologies 20.10.2023 56:33
Listing Bits EP085: A Less, But Better Approach to Real Estate Software Design – with Damien Huze of Lone Wolf Technologies Among Dieter Rams' Ten Principles of Design is the idea that good design is as little design as possible. Less, but better. And Damien Huze believes that the next evolution of real estate software will apply this concept, offering fewer high-quality apps that work toget...
Listing Bits Episode 86: A Deal Tracker Built for Agents – with Vijay Gopalswamy of Trackxi 19.10.2023 39:53
In 2021, Vijay Gopalswamy's real estate business was growing like gangbusters. And at one point, he had 32 active transactions. Which meant Vijay was spending every morning with his team, going over each transaction and asking, 'Did you send this? Did you follow up with that? Did this contract get signed?' But when he looked at the "transaction management" software on the market, Vijay realize...
Listing Bits Episode 83: Revolutionizing Member Engagement for MLSs + Associations – with Nick Gough of NoteRouter 25.09.2023 44:11
MLSs and associations face an issue Nick Gough refers to as RDR, an acronym for REALTORS don't read. So, what can these organizations do to communicate more effectively with the members they serve? Nick is Founder and CEO at NoteRouter , the all-in-one email and texting platform designed to help organized real estate achieve record-high member engagement. On this episode of Listing Bits,...
Listing Bits EP081: Building Proptech for Real Estate Teams – with Brian Charlesworth of Sisu 12.06.2023 52:29
Teams are the future of real estate. And one proptech vendor is capitalizing on this trend by helping team leaders run an effective business. What's more, most of the teams on his platform double their business every year—even in the current market. Brian Charlesworth is Founder and CEO of Sisu , an end-to-end real estate platform for teams that streamlines the transaction process, bringing all RE...
Listing Bits EP080: Does 'Your Listing, Your Lead' Jive with IDX Attribution Policy? – with Michael Wurzer, Greg Fischer & Andy Woolley 24.05.2023 44:01
Two years ago, NAR policy was updated to give brokers and agents attribution rights, meaning they get to decide how they appear in listings. But Homes.com employs a 'your listing, your lead' model, displaying the listing agent's contact information. So, does this comply with NAR's attribution policy? And what else do we need to think about as companies like Zillow and Homes.com switch to IDX?...
Listing Bits Podcast: Elevating Women in Real Estate – with Lauren Martin of RentSpree 12.04.2023 43:51
Lauren Martin began her career in the fashion industry to be among powerful women. But when she transitioned to proptech, she realized that real estate is the true pinnacle of girl power. And yet, women are not always represented in leadership. So, when she landed her current role as Senior Account Director of Partnerships at RentSpree , Lauren approached her CEO about creating RENEW , the Rea...
LIsting Bits Podcast: Pooling Resources & Expertise Among MLSs – with Betsy Hanson of Markt 31.03.2023 46:18
From a vendor's perspective, small MLSs are the most challenging to work with. And that's no surprise, seeing as how they have fewer resources than the big players in the space. So, how do we support MLSs with fewer than 400 members in keeping up with NAR rules, for example? Is there a way MLSs might share marketing, support and compliance services in a way that makes the market work better for...
Listing Bits Episode 77: Using Showing Data to Guide Decision making with Wes Hartman of Showingly 17.02.2023 47:27
Most showing management software aggregates data. But how useful is it to get a report at the end of the month? What if the data was presented in a way that helped agents answer seller questions in real time and make informed choices based on the numbers? Wes Hartman is CEO of Showingly , a showing management solution that uses data and analytics to guide better decision-making. On this epis...
Turn Your Clients into Lifelong Fans – with Rivers Pearce of Milestones 26.01.2023 49:22
A solid fan base is what makes a rock band successful, and it's no different for real estate professionals. But most of us focus on the individual transaction and miss an opportunity to build long-term relationships with our existing clients and turn them into raving fans. And that means missed opportunities for referrals and repeat business. Rivers Pearce is CMO of Milestones , a homeowner...
Listing Bits Episode 75: Get Your Time Back with Automated Webinars – with Melissa Kwan of eWebinar 01.12.2022 51:41
Listing Bits is back! If your role in real estate involves sales demos or any kind of training, you're likely familiar with the frustration of delivering the same webinar over and over again. Or worse, preparing a webinar that is either poorly attended or no one shows up. But what if you could do 100 or even 1,000 webinars a month—without getting in front of a camera? Melissa Kwan is Cofound...
Listing Bits Episode 74: Zillow's One Data Source Solution for MLSs – with Katie Smithson of Bridge Interactive 26.07.2022 47:23
NAR's MLS Policy Statement 8.6 goes into effect on September 1, 2022. So, what tools are available to make the implementation of the new One Data Source Policy easier for MLSs? Katie Smithson is Director of MLS Relations at Zillow Group, where she leads the team building their MLS data licensing and distribution platform, Bridge Interactive . Prior to joining Zillow, she spent eight years wi...
Listing Bits Podcast Episode 73: A New Business Model for the MLS – with Colette Stevenson of REsides 01.07.2022 37:17
What if it was easy for an MLS to raise money to develop the data services it needs and run the software its customers use? Colette Stevenson is CEO of REsides , the premier MLS in South Carolina. Formerly known as Hilton Head MLS, REsides serves REALTORS who represent properties in both South Carolina and Georgia, maintaining the most dependable and powerful data in the marketplace. On this epi...
Listing Bits Episode 72: Floor Plan Tech for Desktop Appraisals – with Jeff Allen of CubiCasa 09.05.2022 42:35
Approximately 8 million appraisals were conducted in the US last year. By contrast, there are only 40,000 active real estate appraisers. So, it's no surprise that Fannie Mae and Freddie Mac are exploring appraisal modernization initiatives like the desktop appraisal option. But to make these alternatives to the traditional appraisal work, we need data in the form of an accurate floor plan. And w...
Listing Bits EP71 28.04.2022 44:20
We're baaaaaack! I spend a lot of time at conferences explaining why MLSs, brokers, and franchisors should let the 'professionals' build their technology. And yet, there are real reasons why these stakeholders might want to design their own. So, when is it appropriate for an MLS to create its own tech stack rather than relying on a vendor? And what does the development process look like? Faith...
Listing Bits Episode 70: Competing in the Showing Solutions Space – with William Schoeffler 12.01.2022 33:55
When Zillow announced its intention to acquire ShowingTime in February of 2021, a slew of companies jumped into the showing solutions space. But Instashowing had already been in business for two years, and despite the fierce competition, its young founder believes that his startup has an edge. William Schoeffler is the Founder of Instashowing, a software company out of Bend, Oregon, that offers th...
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