Likely Marketing

Marketers know that learning new skills and perfecting them is part and parcel of their work. They have been and continue to upskill and adapt to new technologies, channels, and trends to stay relevant in the market. As a part of generative AI, prompt engineering is a new skill that marketers must learn to deal with challenges like fragmented user journeys and keeping a consistent customer experie...

The Apple Vision Pro is now out in the market for its buyers. While the Internet is going on about how great or not great the product is, this $20 bn bet by Apple is its foray into a new product category. What that means is that its impact on the XR (AR, VR or MR) technology market is yet to be determined. This spatial computing product has been positioned as a productivity, entertainment and comm...

Innovative technologies like generative AI and spatial computing are already changing how we access and use information. Social media platforms are always changing, so are user behaviour and preferences. An average user in the digital marketing landscape is experiencing a wide range of digital experiences. All this and more has made user journeys complex, and the data associated with those journey...

Google announced its multi-modal large language model, Gemini, recently. Google has integrated Gemini with its two most popular products - Google Search and Google Ads. This means that the multi-modal generate search is now available for people to explore. And as more people will use it, its impact on business websites is inevitable. But, there are a few things businesses and marketers can start d...

Generative AI has and is changing how people discover information online. The generative search experience uses large language models to generate responses that deliver rich content and experience by understanding the user's intent. AI has already been powering search ads, and new features like Performance Max campaigns have been designed to leverage the understanding of user intent to serve a...

Generative AI has been getting a lot of public attention, and for all the right reasons (and some not so right reasons). In all of that online chatter, its real impact on real-world situations is hard to establish. This is particularly true for online search, SEO and overall search experience. Listen to this episode to understand how generative AI is changing the search experience; how it can elev...

Faux out-of-home or 'FOOH' content has gained a lot of popularity in 2023. Major consumer brands are increasingly using it to run compelling and engaging organic campaigns on social media, some of which, have also gone viral. Despite some of the legal, ethical, and commercial issues surrounding it, the 'FOOH' content holds a lot of promise for brands willing to tell stories in a fr...

The new toy by Stability AI, Stable Video Diffusion or SVD, has the capability to generate short videos from a single image. Built by curating high quality data, SVD has a powerful engine under the hood which can be very promising for marketers. (00:00) Introduction (00:50) What's the fuss about Stable Video Diffusion (SVD)? (02:02) What's under the hood? (03:53) It's till buggy.... (0...

It's been 5 months since Twitter was re-branded to X.com. Neither this rebranding makes the platform's transition to an "everything app" clear nor does it fulfil the promise it stands for. Considered to be one of the worst rebranding of 2023, the users, business community, marketers and brand strategists are confused. Starting from the backstory of the 'X' name, the episo...

Gmail and Yahoo! have announced a new set of authentication requirements which will come into effect from February 2024. These changes are based on the existing best practices for email authentication, but they will become mandatory. This episode will look into the likely impact on businesses (especially, small businesses) and marketers, and how they can adapt. (00:00) Introduction (01:00) What wi...

The sparkles (✨) emoji has gradually and subtly come to represent generative AI tools and features. It is a design trend that has led to its adoption in logos and interfaces. What does is its usage imply? I embarked on this fun, exploratory quest into marketing generative AI tools. I even asked AI what it thought about this. Don't miss the untold marketing story of ✨ emoji! (00:00) Introduct...

YouTube recently announced two new AI-powered features: a chatbot to summarize videos and answer questions, and a new AI feature to categorize video comments by topics. Google may be taking its time with implementing AI-based features, but they are truly exc-AI-ting with signficant benefits to content creators and marketers! (00:00) Introduction (00:28) The two AI-based, power-packed features (02:...

According to a recent polly by Gartner, about 55% of organizations are in pilot or production mode with Generative AI. But what about the remaing 45%? They seem to be cautiously waiting over the fence. AI is already changing how marketing is done, but there are concerns to address and imperatives to be kept in mind. (00:00) Introduction (01:23) The swaying perception of AI (03:34) 9 key areas of c...

A social media consultant discovered that TikTok could now allow users to upload up to 15 minute long videos. This exciting news clearly indicates that TikTok is looking to attract more content creators publishing long-form videos on YouTube. How does this impact other platforms like YouTube and Instagram; users; content creators; and specifically, marketers? (00:00) Introduction (02:04) Attractin...

Nearly 30% of all desktop and mobile searches on Google Search required 5 to more than 11 keyword phrases! It seems that people are using more keyword phrases because they are struggling to find what they are looking for. In this episode, I deep dive into the persisting issues relating to Google Search, and what all the stakeholders - tech companies, users, and marketers - need to do achieve a mor...

Let's talk about how generative AI affects content creation and marketing. The emergence of generative AI, which produces high-quality visuals, is causing controversy due to copyright concerns. This episode explores the future of image synthesis and its role in marketing, plus potential solutions for creative professionals. (00:00) Introduction (01:24) Scientific understanding of why visual co...

Let's talk about the challenges small and medium businesses (SMBs) face with content marketing. Explore the key content marketing issues like limited resources, content quality versus quantity, engagement, data analytics, and algorithm changes. Aside from highlighting common behavioral and cultural pitfalls, the episode offers practical steps for SMBs to begin content marketing, and emphasizes...

A look at the history and rise of webinars, their adoption by sales and marketing teams, oversaturation challenges, and the emergence of more informal and relatable approaches. We also look at how businesses can leverage webinars to build trust with customers in a digital age and why they should. (00:00) Introduction (00:42) A short history of webinars (01:36) The rapid rise of webinars (03:54) Wh...

Let's look at the Search Generative Experience (SGE), a Google Search Labs product that incorporates generative AI. SGE offers topic summaries and conversational interactions, making it easier to get information. In this episode, I talk about my experience using SGE for over a month. The SGE leaves marketers with a lot of questions and things to think about. (00:00) Intro (01:12) What is Googl...