Likely Marketing

The shift to cookieless tracking is transforming digital marketing, driven by privacy concerns and regulations. Major tech companies are phasing out third-party cookies, challenging marketers to adopt new strategies. Cookieless tracking leverages first-party data, consent-driven marketing, server-side tracking, and contextual targeting, enhancing data reliability and user privacy. While the path t...

Meta has been reported to be working on developing AI-powered headphones or earbuds with two cameras called Camerabuds. Whether the wearable device makes it to the market or not, brands have been leveraging wearable marketing to engage their customers. In this episode, we take a look at what Meta is reportedly working on, a few examples of brands already leveraging wearable marketing, and how AI-p...

Dynamic ads have revolutionized digital marketing by providing personalized advertising experiences, driven by user data and enhanced by AI technology. As digital marketing evolves, platforms like Google and Meta lead the charge, significantly boosting the effectiveness and return on investment (ROI) of digital ads. Despite the dominance of static ads, dynamic ads offer a more personalized approac...

Internet outages have been increasingly happening over the past few years. These outages have impacted businesses and public life causing billions of dollars of loss to the economy. The resilient SIM or rSIM technology is expected to mobile network technologies and how people access Internet over mobile networks in a seamless way. This technology can have a profound impact on how businesses and ma...

Text-to-speech technology has been around for a while. AI voice generation or synthetic speech is taking that tech to new levels of realism which sounds almost human-like. Leveraging the power of deep learning and natural language processing (NLP), synthetic speech is being used on social media platforms and you might even not know it. This tech has already started to transform multiple areas like...

After the launch of its new product in almost a decade, Apple Vision Pro finally hit the market earlier this year. Social media platforms were buzzing with excitement, criticism, and everything in between about the product, its applications, and how people were using it in different real-world situations. While that buzz has dissipated, it is still going on. This got me thinking - How did Apple ma...

In this episode, we take forward the conversation around next-gen CMS solutions available to B2B marketers. We look at the top 7 criteria and key considerations that must be kept in mind while choosing the right kind of CMS for your B2B marketing needs. (00:00) Introduction (00:53) Top 7 criteria for deciding on a CMS (04:39) Key considerations for choosing a CMS

Content Management System or CMS is something most B2B marketers do not bother with. As long as it helps them publish the content online, they focus on developing marketing assets, running campaigns, and analysing performance. As the digital marketing landscape and technology change, having the right CMS would be critical to deliver personalized, seamless experiences to customers and engage with t...

Recently, Google announced the latest March 2024 Core Update to its search algorithms. This is one of the most significant updates in the recent past since it is likely to impact roughly 40% of unhelpful content and might lead to de-indexing of websites, too! Also, there seems to be an intent to crack down on AI-generated content being used to scale content to rank high and drive traffic. This epi...

Marketer's data requirements are always growing. Transferring that data securely and faster is a persistent need in any marketer's workflow. Launched recently at CES 2024, LiveDrop's offline data transfer technology offers a new approach of transferring data between two devices securely. Although the tech has limitations to overcome, there are a few specific marketing use cases that it...

B2B paid ad campaigns have improved over the years telling stories through a variety of content formats. Still, they remain informative, and largely forgettable. Whenever such a discussion occurs, it is quite natural for B2B marketers to look at how B2C brands run captivating paid ads. In this episode, we explore gaming ads as an unlikely source of inspiration for making B2B ads memorable. Tune in...

Marketing technology or martech platforms have evolved to become an integral part of the marketers' workflow. Amongst many things, they have significantly improved the effectiveness of the marketing organizations. These martech platforms are backed by marketing marketplaces that are broadly used for sourcing content, freelancers, influencers, and data. In this episode, we explore how these mar...

Today's AI-based synthetic video generation models are can generate high quality images from text prompts, but they struggle to generate videos that can be used to tell compelling stories. The video diffusion models need to be able to control multiple objects and elements in a frame simultaneously to be able to achieve that. ByteDance's research team has come up with a novel approach to so...

The Internet and technology, in general, have changed the way how marketers reach, engage and convert their customers. Multiple technological advancements have led to the emergence of a truly superhuman technology called AI, and it is here to stay. Still, this superhero called AI comes with its own set of challenges and risks that have caused many marketers to sit on the fence. This episode is the...

Memes have become the lingo of the Internet. They are one of the most sought after pieces of online content that enjoys high levels of views and engagement. No wonder it has found place in the marketing strategies of forward-thinking brands. While B2C brands rely more on meme marketing than B2B brands, the importance of memes in the world of digital marketing is not fully understood and appreciate...

Foldable smartphones - flip or fold - have the potential to bring back the cool factor and premium vibes to the otherwise stagnating smartphone marketing. Using cutting edge technologies like OLED and ultra-thin glass, mobile phone manufacturers have found innovative ways to bring back the iconic clamshell design that was quite popular in mobile phones in the early 2000s. As this form factor gains...

Whether you run an established business with digital presence, or a startup, or an established business getting started in the digital marketing landscape, you are witnessing the biggest transition to a whole new way of online search. Generative AI or Gen AI is driving that change. It has already started to change how people discover information on the Internet in a conversational, human-like way....

Introduced at CES 2024, Rabbit R1 has gained much popularity and excitement within the tech and tech influencer community. The large action model or LAM based OS, RabbitOS, that the device operates on has shown a very unique way of AI application that goes beyond language processing. It can take action on behalf of the user by learning through observation. Even beyond garnering attention, Rabbit R...

Marketers know that learning new skills and perfecting them is part and parcel of their work. They have been and continue to upskill and adapt to new technologies, channels, and trends to stay relevant in the market. As a part of generative AI, prompt engineering is a new skill that marketers must learn to deal with challenges like fragmented user journeys and keeping a consistent customer experie...

The Apple Vision Pro is now out in the market for its buyers. While the Internet is going on about how great or not great the product is, this $20 bn bet by Apple is its foray into a new product category. What that means is that its impact on the XR (AR, VR or MR) technology market is yet to be determined. This spatial computing product has been positioned as a productivity, entertainment and comm...

Innovative technologies like generative AI and spatial computing are already changing how we access and use information. Social media platforms are always changing, so are user behaviour and preferences. An average user in the digital marketing landscape is experiencing a wide range of digital experiences. All this and more has made user journeys complex, and the data associated with those journey...

Google announced its multi-modal large language model, Gemini, recently. Google has integrated Gemini with its two most popular products - Google Search and Google Ads. This means that the multi-modal generate search is now available for people to explore. And as more people will use it, its impact on business websites is inevitable. But, there are a few things businesses and marketers can start d...

Generative AI has and is changing how people discover information online. The generative search experience uses large language models to generate responses that deliver rich content and experience by understanding the user's intent. AI has already been powering search ads, and new features like Performance Max campaigns have been designed to leverage the understanding of user intent to serve a...

Generative AI has been getting a lot of public attention, and for all the right reasons (and some not so right reasons). In all of that online chatter, its real impact on real-world situations is hard to establish. This is particularly true for online search, SEO and overall search experience. Listen to this episode to understand how generative AI is changing the search experience; how it can elev...

Faux out-of-home or 'FOOH' content has gained a lot of popularity in 2023. Major consumer brands are increasingly using it to run compelling and engaging organic campaigns on social media, some of which, have also gone viral. Despite some of the legal, ethical, and commercial issues surrounding it, the 'FOOH' content holds a lot of promise for brands willing to tell stories in a fr...