Lightning Rx: Marketing Innovation in Health

What if the biggest challenge in healthcare innovation isn’t the technology itself—but navigating shifting policies, unpredictable approvals, and the need for trust at every step? In this episode of Lightning RX , host Colette Nataf sits down with Kat Kovalchik McDavitt —President of Innsena, CEO of the Zorya Foundation , host of the Health Tech Talk Show , and investor/advisor to multiple health...

What if the best way to transform sports medicine was to pack up your car and start fresh in a city where you didn’t know a single person? In this episode of Lightning RX , host Colette Nataf sits down with Dr. Aneesh Garg, DO, CAQ , Chief Medical Officer at Dynamic Athlete , to uncover how he and his wife launched a regenerative sports medicine clinic in Boulder, Colorado, growing from scratch to...

What if the solution to safer surgeries started with a radiologist teaching himself to code? In this episode of Lightning RX , host Colette Nataf sits down with Dr. Jesse Courtier , pediatric radiologist and founder of Sira Medical , to explore how he turned a reading-room frustration into an augmented reality platform reshaping pre-surgical planning, training, and education. Jesse shares his jour...

What if your personal journey through end-of-life decisions inspired a business dedicated to guiding families through the hardest choices they’ll ever face? In this episode of Lightning RX , host Colette Nataf sits down with David Hopkins , co-owner of Assisted Living Locators of Central Florida, to explore how his career in senior living operations and his own family’s experiences shaped his miss...

What if the pain you’ve lived with for years was never properly diagnosed? In this episode of Lightning RX , host Colette Nataff sits down with Dr. Nelson Hendler , Chief Medical Officer at DiagnoseMyPains.com , to uncover why misdiagnosis in chronic pain is shockingly common—and how his AI-powered diagnostic platform is helping patients and providers find real answers. Drawing on his decades of w...

What if the turning point in your career and your life came from surviving one of the most tragic days in U.S. history? In this episode of Lightning RX , host Colette Nataf sits down with Jim Donovan , growth consultant at Culina Health , to discuss his journey from Wall Street investment banker and 9/11 survivor to helping scale one of today’s fastest-growing virtual nutrition platforms. Jim open...

How do you take healthcare’s toughest challenges, fragmented data, regulatory complexity, and life-or-death decisions, and turn them into opportunities for innovation? In this episode of Lightning RX , host Colette Nataf sits down with Nancy Ahola , a Board Member, C-suite executive, and global business growth strategist, to explore how technology is reshaping healthcare and what it truly takes to...

What if the strongest predictor of surgical success wasn’t age or diagnosis—but frailty? And what if assessing frailty could be automated at check-in, providing doctors with critical insights before they meet the patient? In this episode of Lightning RX , host Colette Nataf sits down with Dr. Jason Johanning , vascular surgeon and founder of Vital IT System , to explore how his company is transfor...

What does it take to steer a healthcare company through crisis, pivot at lightning speed, and still keep patients at the center of every decision? In this episode of Lightning RX , host Colette Nataf sits down with Eric Doherty , President & CEO of DPE International , to unpack the realities of building, pivoting, and scaling healthcare businesses across pharmaceuticals, medical technology, an...

What does it take to turn messy healthcare data into real-world impact for patients and providers? In this episode of Lightning RX , host Colette Nataf sits down with Chris Hutchins , healthcare strategist and founder of Hutchins Data Strategy , to unpack how health systems can cut through complexity and make data actually work for them. With years of experience helping organizations navigate data...

What does it take to launch a healthcare startup from scratch and compete with big pharma on a shoestring budget? In this episode of Lightning RX , host Colette Nataf sits down with Brittany Bare , the first and only marketer at Luminopia, to unpack how she built the company’s go-to-market strategy from the ground up. Joining as employee #12, Brittany transformed a bare-bones, founder-built websit...

What if the fastest way to grow a company isn’t to buy one, but to build it from the ground up? In this episode of Lightning RX , host Colette Nataf sits down with Stuart Fine, CEO of Silver Scott Mines Inc. , to unpack his journey from inheriting a dormant mining company to launching innovative healthcare ventures. When acquisition targets came with unrealistic price tags, Stuart pivoted to creat...