Lifestyle Business School

April is a month of big, big news for The Course Cartel. And in the second big announcement in less than a week, we're sunsetting our FLAGSHIP group coaching program, Launchpad. I KNOW. Huge. Don't worry though, we will be finishing with a bang... with the opportunity to join us in a 6-month container for the very FIRST and LAST time ever! In today's podcast episode, here's the 411 on our big deci...

I was supposed to be launching Legacy, my high level program for established course creators, this week. But, I’m not. The reason is nuanced, but I wanted to share with you my thoughts in the event that it serves you, too. The intention of the Legacy program is to help established course creators to reach the Lifestyle Business Sweet Spot. It’s a mission that many of you aspire to, and I always wa...

❌ Do not do this: Set an arbitrary and likely unrealistic revenue goal for your next 12 months (without any clear idea of WHY you’ve set it), burn yourself out hustling to achieve it and then wonder where it all went wrong. Here’s what I so often see: People under $100k a year setting $100k as their revenue goal. People over $100k setting $1m as their revenue goal. And 99% of the online business...

It’s true what they say: What got you here, won’t get you there. And, if you're a course creator that has already enjoyed that first sweet taste of success, it's NOT going to be the same “hustle to the top”, “doing allll of the things” mentality that is going to catapult you from where you are into a business that feels as good as it looks, supports the LIFE you want to lead, enjoys high profit ma...

"I want a $100k launch," she said. "Can I do it?" My answer was simple, and it's the same answer I give to EVERYONE I work with: YES, you can. BUT you can't focus on the 100k to get there. Instead, you need to reverse engineer that dollar figure into KPIs - meaning, how much traffic do I need to reach that goal? And then do whatever it takes to hit that KPI. So often we WANT an outcome, and yet we...

❌ Newsflash: Productivity is keeping you stuck on the "working all hours" hamster wheel. The definition of productivity is, quite literally, the amount of output you produce. The more you can fit into a day, the more "productive" you are. And as someone juggling a lot, achieving peak productivity used to feel like the holy grail for me. "If only I could learn how to get more things done!" I used...

Are you building a business to support the LIFE you want? If not, why not? There's no use chasing an arbitrary $1 million in revenue if you aren't CLEAR on why you want that amount, or exactly what it will take to get there. In today's podcast episode, we're sharing three things to consider when making the decision to intentionally design a business to support a LIFE that you love. In this episode...

Revealed! A sneak peek into what day-to-day life looks like as a business owner, mother, partner and friend juggling all of the things! For anyone that has ever wished that they had a behind-the-scenes snapshot of what it's REALLY like to run this business, today's podcast episode is for you. This sneak peek is an insight into how I plan and execute my week. In this episode, we discussed: ✔️ The S...

A couple of years ago, I had a profound epiphany that changed my business and my life forever. At the time, my digital course business was rapidly growing, revenue was skyrocketing. Had more students than ever. On paper – I had achieved the success that I had thought I so desperately wanted. I should have felt happy, excited and full of pride. Here’s how I felt instead: 🚩 Tired, burnt out and ove...

REPEAT AFTER ME: DO NOT MANAGE YOUR BUSINESS BY LOOKING AT YOUR BANK ACCOUNT. Hands up if you're guilty of this! Here's what it looks like: Opening up your banking app. Taking a quick squeeze and using the "cash in the bank" to assess the "health" of your business. Making decisions on spend based on the figure you see. Rinse, repeat. It's normal for a LOT of businesses to operate this way. The tru...

TRUTHBOMB: You DON’T have to scale your business to the moon (and in fact, the pursuit of doing so might be costing you dearly). Here's how to set yourself up for LIFE - both in terms of revenue, wealth and your TIME (aka the ultimate freedom) - and enjoy the ride along the way. In this episode, we discussed: ✔️ Stop listening to people with a completely different endgame to you; ✔️ Swap "scale" f...

Who needs to get more eyeballs on their business without spending a cent? *Everyone raises hand * It's critically important, and even more so RIGHT NOW. Attention is currency, and the more you are able to command it, the more competitive you will be in the marketplace. From the very start of our business, we have relied heavily on organic strategies to grow our business. The power of doing so? 1)...

Tough love-bomb 💘💣  Without authority, you will find it incredibly tough to sell. And without authoring content (literally, the “author” in authority), you will find it incredibly tough to build authority. It’s as simple (and as difficult!) as that. Think about the people that you buy from and work with online. Most likely, you decided to do so because you had developed a sense of rapport and tr...

Next up in our Podcast Best Of session, we revisit Why Starting THIS Podcast is BEST Thing We’ve Done — Ever (And What We'd Do Differently If We Were Starting Today)! Starting my podcast is hands down, without a doubt, the single most powerful and highest ROI marketing strategy I have ever adopted in my business. It is almost singlehandedly responsible for 40% of enrolments into our Launchpad prog...

First up in our walk down memory lane, we revisit for Podcast Best Of how our podcast makes us $8,300 an hour! “I don’t have TIME to start a podcast...” “The tech is overwhelming, I don’t know where to start...” “But what if I run out of topic ideas?” If you’ve EVER considered starting a podcast, it’s likely that one of these “buts” have stopped you dead in your tracks. And, I get it. In a world w...

No one wants a marketing plan, but EVERYONE wants to make more money, right? And even more so, they want to do it in a way that doesn't mean posting 132 Instagram stories, labouring for hours over their next Instagram post, wasting precious time trying to come up with content ideas and dropping BIG money on ads with no ROI to show for it -- right? And that, my friends, is the power of a simple, po...

Want to create custom, bespoke and BEAUTIFUL delivery experiences for my students to separate me from others in the industry, AND to create beautiful sales pages and assets to boot, too? KLEQ is an "all-in-one" course platform that is completely customisable from a design perspective, and enables you to create an ENTIRELY bespoke student experience for your courses and programs that look COMPLETEL...

There are two ways to win at online business. One? Brute force. “Hustling” all of the hours. A focus on “being productive”. Being a good little “worker bee” and working long, hard hours to elbow your way into the success that you so desire.. The other? Working “smart”. Focusing on EFFICIENCY over productivity. Setting up structures, systems and automations to create a high profit margin digital bu...

A business, a baby, a rebrand, oh my! 2022 has been big, beautiful and bloody tough at times. In today's podcast episode, we are digging into this year's year in review, something that I do every year and which gives me an opportunity to reflect on the year. In this podcast, we cover: 👉🏻 Having a Baby 👉🏻 Rebranding the Business 👉🏻 Operational Elegance 👉🏻 Space 👉🏻 The Mental Load 👉🏻 Gho...

The journey from brand new digital course creator to what we like to call the "Lifestyle Business Sweet Spot" -- earning $250k+ in profits, working 5-hour days with a clear calendar and a lean, remote team -- involves a number of distinct "seasons" and phases. As much as the online course industry would love to have you believe that you can launch an online course or program, put it on evergreen a...

Newsflash: Becoming a successful business owner (course creation included) takes courage, tenacity and grit. Helena Nikola, founder and creative director of Helena Nikola Interior Studio and Home Done Differently, is a Perth-based interior architect and designer creating multi-layered and emotive homes with her signature flourish of élan. The way Helena took learnings from her first launch to pivo...

"I want to create a digital course but I hate the idea of launching or showing up live!" "I'd love a successful course but I have a little one and I'm time poor!" "I'm not in a business niche.. do hobby courses even make money?" "I hate social media - can I still create a successful course?" If you have asked yourself ANY of these questions or had ANY of these thoughts, this episode with the lovel...

If you've ever coasted along, unsure when to finally take the leap and REALLY make the most of your life, Victoria's story will hopefully inspire you to get started without it taking a significant health event to put everything into perspective. In 2020, Victoria had a health scare that forced her to reprioritise the things that really mattered in her life and to finally make the waves of impact i...

If you've ever felt like your industry has too many rules or regulations to create an online course, that you don't have the time or that it's all too hard - you need Lucy in your life. Lucy Percy  is an expert estate planning lawyer, and the founder of online law firm Head and Heart Estate Planning. Around  the time Lucy joined Launchpad in December 2021, she was due to undergo huge changes and c...

Ever told yourself that you don't have the TIME to create an online course?  What if you were to switch "I don't have time" for "I'm not making this a priority," and you were to see how that feels?  That's exactly what Britt did when, 12 months ago, she committed to prioritising creating a course SO THAT she could free up more of her time in the long term.  As a social media manager, Britt's time...