Deb Boulanger

Life After Corporate

Business EN ↓ 249 episodes

Your ultimate guide for making the leap from corporate leader to entrepreneur. Deb Boulanger is an executive leader, entrepreneur, and founder of The Launch Lab for women entrepreneurs. Is it your time to break through the glass ceiling once and for all and claim your ticket to the C-suite? Come back each week to get leading strategies, advice and tools that will give you the skills and confidence you need to replace your corporate paycheck and make an even bigger impact through your work. Are you looking for answers to questions like: How to replace your paycheck as a coach or consultant? How...

Author

Deb Boulanger

Category

Business

Latest episode

Jun 2, 2026

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Episodes

25. What is Your ROA, Return on Advantage? 24.08.2020

📈Measuring your return on advantage.  03:33 🆙 Your ROA is also measured based on client earning potential. 03:47 🕹What is at stake as an entrepreneur. 06:22 💬 Applying ROA to any business. 07:16 🤝 Establishing a long-term partnership with your clients based on ROA. 07:32 Join: https://www.facebook.com/groups/launchlabforwomenentrepreneurs/

24. Is Your Pricing Hurting Your Business? 18.08.2020

😦 A new perspective on how to package and price your services 2:36 ⌛ Mistake #1: pricing by the hour. People pay for results, results take time. 07:11 💳 Mistake #2: Pricing based on what you "think" your clients can afford. 09:11 💵 Mistake #3: pricing based on what the competition charges and how to charge a premium. 11:11 👩‍💻 Mistake #4: offering only "One to One" services. Build leverage i...

23. Taking control of your career after a layoff with Nicole Case, HR insider, and career coach 10.08.2020

😲"Whispers" of what to expect when you return to work. 2:02 💻Can you keep the flexibility of working from home? 6:20 👣Taking control after being laid off. 8:22 🤔Using a layoff as a time for reflection. 9:12 💫Nicole's journey to entrepreneurship. 15:38 👩‍What about job prospects for women over 50? 20:06 🌀 Challenges of being a "fresh" entrepreneur. 26:24 🌟How to decide if you should return...

22. Launching your business responsibly. 03.08.2020

☀ What it means to launch responsibly. 00:41 📈 Determine your revenue goal. 04:04 💰 What is you path to cash? 05:10 🔎 Your revenue model and product architecture. 07:19 ✅ Calculate your close ratio. 11:46 ✨ Are your desires and your vision achievable? 13:50 ❓ How can you tell if it's time to pivot?15:49 ❤ Join the Launch Lab Accelerator  https://thegreatdoover.com/launch-lab/ 17:31 Connect w...

21. Remodeling your business to scale - a conversation with scaling coach, Tiina Wilen 27.07.2020

👋  Welcome, Tiina! 00:42  👩‍Tina's engineering background and shift from technology to design and manufacturing.  3:11 🏁 "Where you start might not be where you end up."  09:48 💰  Sales are the energies you exchange with people in for money.  15:16 🖥Creating systems for better workflow.  17:00 💡 Finding out what you want, how to get there, and how to make it happen quickly.  24:40 ☝Signature...

20. Does Your Business Need a Do-over 20.07.2020

 🔎 When is it time for a do-over? 00:42 💰 Pivoting your business: Deb's example. 02:37 💡 Your deep-seated beliefs about your personal value might need to shift. 05:25 😧 The 4 things that you might be doing wrong. 08:39 ⛔ Are you targeting the wrong people? 11:32 👪 Testing a perfect product: what is it that your audience really wants? 13:55 📢 Is your message landing in the right way? 14:52...

19. Pivoting During a Pandemic and Leading With Your North Star, with Cate Luzio - Founder of Luminary 13.07.2020

 👋  Welcome, Cate! 00:58 🏢  Cate's Life After Corporate Story. 02:02 📊  Why you need a good business plan. 07:17 🔁  How to shift your business plan during the pandemic? 10:30 👪  The pandemic crisis: why keeping your team is important? 14:06 🔥  Finding the inner strength to thrive in adversity. 16:58 ✊  Entrepreneurship: controlling your destiny. 20:52 ❤  Go with your gut, stay focused, keep...

18. Are you wasting money investing in the wrong strategies 06.07.2020

 💔 Avoiding emotional investments: how to invest wisely? 02:09 📝 What do you actually need when you start out? 08:14 👥 Chasing leads vs. cultivating relationships 10:30 💰 Do you have a healthy shopping habit for new services? 11:38 😔 Where do emotional investments come from? 13:13 🌟 What do you really need to stand out in your market? 14:22 👋 Get support from Life After Corporate. 16:04 💻...

17. How to create demand before building supply in your new startup 29.06.2020

 👋 Meet Jessica Korthuis 00:42 📊 Creating demand before you create a supply. 04:44 ❌ No market need – the #1 reason for business failures. 07:11 🌈 How do you find an ideal buyer? 10:46 👣 The long and winding road of entrepreneurship: trial and error. 13:19 👍 Minimal Viable Product: getting the first offer. 15:56 🌟 Finding validation for your product. 18:15 👌  "Done" is better than "Perfect...

16. Energize Your Business Launch - How to maintain your focus and energy with Kristin Rowell, founder of Energetically Efficient 22.06.2020

👋 Kristin's story: from attorney to health coach 00:42 😊  The journey to better health 05:14 💡  Following the breadcrumbs: little signs from the big Universe 08:23 ✨  Exercising your trust muscle in the Universe 10:52 🔋  Embracing your purpose and getting into the energy of creation 16:45 🍴  The Nutrition Course: Experiential Learning 21:17 😇  How to understand your energy field 23:41 👂  L...

15. Mastering the Multifaceted Entrepreneurs Mindset 17.06.2020

🔥Develop the mindset of a successful entrepreneur. 02:17 🏢Skills from the corporate world will serve you well. 3:10 📈Understanding metrics is key to your success. 3:48 🌊Turn on the flow of revenue into your business. 4:46 🌻Skills that need to be developed.  6:06 🏹 Resilience: Keep on keeping on. 8:44  ❗Things that you absolutely must let go of. 10:03 🙂Any action is better than no action. 1...

14. Monetizing Your Mission 01.06.2020

Just starting or feeling stuck? Check all parts of our Business Fundamental series. 1:02 Money is like water and you control the flow. 2:30 Warning: People are buying. Even now. 257 The 3 things you need to shift in your business during the pandemic times. 3:51 Strategies to survive and thrive in the downturn 5:50 Package your services as products. 6:02 Launch Lab for women entrepreneurs. 7:19 Imp...

13. Stand out with a Twist - special guest Julie Cottineau 25.05.2020

Julie's "Life after corporate" story 01:15 The basics of branding: What doe it take to build a memorable brand? 07:54 When in the launch process should you be focusing on building out your brand? 09:24 What are the elements of a brand that really stands out? 11:04 The Great Do-Over story 14:19 Bring in your personal twist! 17:37 Twisting in a global downturn 20:40 Twist your offerings, twist your...

12. From Boring to Brilliant 19.05.2020

Is your elevator pitch too slick? 1:08    Why good advertising works. 4:34 Good marketers know how to make you feel. 5:11 3 steps to a unique position in your market. 8:37 What is the problem that no one else is solving? 10:35 Speak what your ideal client is thinking. 11:01 Key to success: Know your triggers. 12:39 Connect: https://newbizquiz.com/0 Join: https://www.facebook.com/groups/launchlabfo...

11. If you build it, will they come? 11.05.2020

The chicken and egg problem 02:00 Why is the rate of small business failure so high? 03:14 A hammer in search for a nail 06:34 How would you find proof that people want to buy what you want to sell? 07:57 If you are selling your services to anyone, you're selling to no one 11:34 Be curious when validating your big idea 13:23 Should I Take the Leap Quiz: https://newbizquiz.com/0   14:39 Life After...

10. Who's That Lady? How Tisha Williams took her entrepreneurial drive and turned a local church into a national movement 04.05.2020

👋Meet Tisha Williams. 2:09  🌷"Go for yours" attitude. 3:20  👠From acting, modeling, and corporate to ministry. 5:00  ⚡A lot of women struggle to bust a move. 8:11  👩A wise woman will make more opportunities than she finds. 9:30  🙋Who's That Lady? - the international movement. 10:11  👣Place of the service - where all successful business starts. 12:13  👫Meeting people exactly where they are....

09. Narcissistic Marketing and How To Find The Gap 27.04.2020

What is Narcissistic marketing? 0:56 Get help in your business growth on Life After Corporate Facebook group. 1:18 You really need basic business fundamentals. 2:15 Your marketing needs to create a visceral response. 3:20 What is the problem you solve? 10:08 If you don't have a gap you're filling, you don't have a business 10:49 Effective marketing: CREATING bridge for your clients 12:47 Basic bus...

08. How to Sell Your Services - Even In a Down Market 20.04.2020

Natasha's Pivotal Moment for escaping the corporate world. 02:04 Is this a good time to sell? 6:55 Questions you should ask yourself Right Now! 8:18 If you're not selling, you're not serving. 10:48 Bring your full authentic self forward in this crisis. 14:08 Focus on being a solution-oriented leader.15:17 How do you stand in your posture in a position of authority? 18:13 Ways to eradicate the thou...

07. Why I Hate Networking And Why You Should Too" - A candid conversation with Kelly Hoey author of "Build Your Dream Network" 15.04.2020

Kelly Hoey's Leap of Faith. 2:13 🤔What are the Whisper Networks? 9:50 Becoming the first president of Ellevate Network (formerly 85 Broads) 15:45 Kelly's philosophy on how to build your network. 21:14 How do you show up every day? 22:07 Answer to "Why am I here?" and you'll find ways to make it work 29:55 Two types of networks: Narrow-deep and broad-shallow 32:50 Your career needs intentionally c...

06. Nothing Normal About This 06.04.2020

The coronavirus pandemic is not the "new normal," it's "business unusual." 00:42 How can you reinvent yourself and your business? 02:42 Anxiety kills creativity. 05:44 How to clean out your mental hoarders house! 08:29 How to find new gaps in the market. 09:22 How to quell anxiety in favor of creativity. 12:39 Time to master your inner game. 17:07 Join the Life After Corporate Facebook Group https...

05. Top 3 Mistakes New Entrepreneurs Make With Jane Wesman 30.03.2020

Meet Jane Wesman 00:54 The outside-in approach: don't be led by your own passion 03:52 You don't have a business if you don't have a client. 05:07 Self-funding: have your clients fund your new startup.  07:10 Position yourself as an expert in the field. 10:09 Finding the gap in the market. 11:37 When to get your hustle on. 14:03 Why pricing by the hour isn't a good idea. 16:12 Positioning yourself...

04. From the Frying Pan Into The Fire 23.03.2020

Are you your own worst boss ever? 01:00 First things first - get clients. 03:38 The more disciplined you are, the better results that you get. 04:52 Making your "clear the decks" list. 07:00 Delegate as much as you can and batch your tasks. 10:04 Pay attention to your thoughts. 12:48 Are you mastering your inner game? 14:32 Join the Life After Corporate Facebook Group. 17:18 **Join the Life After...

03. Are You Doing the Right Thing at the Wrong Time and Making Fake Progress 16.03.2020

🎁 You don't have a business until you have a client 03:17 😁 Fake progress keeps you busy and keeps you broke. 06:54 💼 Socialize your business idea first. 07:51 💲 Putting a value on your service is putting a value on you - not so easy 08:39 🎓 When is the right time to invest in new skills? 11:16 ⛔ Why resistance is deadly 12:09 📊 How to deal with the sales and marketing portion of your busin...

01. Entrepreneurship is New Feminist Movement 26.02.2020

 🙋 How entrepreneurship enables women to take control of their finances and freedom? 01:30😱 How to overcome the biggest fear -  to give up a corporate paycheck for freedom? 04:15 🔀 The journey from a corporate job to entrepreneurship is not a straight line 05:45 👍 How going to entrepreneurship can help you reclaim your life? 08:46 😩 Entrepreneurship is messy 10:45 😬 Is entrepreneurship right...

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