Licensed to Talk Insurance

In this episode of "Licensed to Talk Insurance," hosts Amanda Yaniz and Kelsey Concklin Ramsey dive into the often-overlooked skill of perception checking. Join Amanda, the Director of Marketing, and Kelsey, the Director of Digital Strategy at Chicagoland SIA, as they explore the nuances of effective communication within the insurance industry. They discuss the importance of self-awareness, body l...

In the 20th episode of "Licensed to Talk Insurance," hosts Amanda Yaniz and Kelsey Concklin Ramsey are joined by special guest Tammy Nelson, Personal Lines Manager at Chicagoland SIA. With over 30 years of industry experience, Tammy shares invaluable insights into the underwriting factors shaping personal lines insurance policies today. From the impact of credit scores to evolving trends in roof c...

n this episode of "Licensed to Talk Insurance," hosts Kelsey Ramsey and Amanda Yaniz delve deep into the realm of data and analytics, providing invaluable insights for independent insurance agents looking to make informed marketing decisions. From leveraging tools like Google Analytics, Google Search Console, and CRM systems to analyzing email marketing strategies and social media analytics, this...

In this episode of "Licensed to Talk Insurance," hosts Amanda Yaniz and Kelsey Concklin Ramsey delve into the world of generative AI and its implications for independent insurance agents. Focusing on ChatGPT they explore its functionalities and discuss how it can assist agents in various aspects of their marketing endeavors. From summarizing articles to assisting with social media posts and hashta...

In this episode of "Licensed to Talk Insurance," hosts Amanda Yaniz and Kelsey Concklin Ramsey discuss practical and cost-effective ways for independent insurance agents to market themselves. They delve into online marketing strategies, emphasizing the importance of a strong website, effective use of Google Business profiles, and leveraging social media channels. The hosts also explore traditional...

In this episode of License to Talk Insurance, Amanda Yaniz and Jenny McNulty discuss the extensive support and resources offered by Chicagoland SIA. Jenny, a VP specializing in recruiting and member alignment, reflects on her transition into this role and delves into the diverse assistance provided to agency prospects and members. She highlights the intricate process of setting up an independent a...

In this episode of "Licensed to Talk Insurance," Amanda Yaniz, Director of Marketing at Chicagoland SIA, welcomes special guest host Mike O'Donnell, Vice President and Recruiter for Chicagoland SIA, and an independent insurance agent for Concklin Insurance Agency. Mike shares valuable insights gained from his professional journey, discussing his transition from a captive agent to an independent in...

In this episode of "Licensed to Talk Insurance," we're delving into the world of logo design, specifically tailored for Independent Insurance Agents. Your hosts, Amanda and Kelsey, walk you through the essential steps to craft a logo that not only stands out but also effectively represents your agency's identity. Before you dive into the design process, it's crucial to have a solid understanding o...

Amanda and Kelsey talk with Pierre Poinsett of Poinsett Insurance Agency.  Pierre talks about his decision to make the move from Captive to Independent Insurance Agent, and also about his career before getting into insurance.

In this episode Amanda and Kelsey talk about the foundational pieces you need to have in place prior to starting a paid advertising campaign. From knowing your target audience inside and out - to having you website set up to receive prospects from the ad - there is a lot to know and do before you spend a dollar on a paid ad. 

Jenny McNulty guest hosts this episode, sharing her extensive knowledge of the carrier side of the business and best practices for what to ask your carrier marketing reps.  This episode is a continuation of the discussion points in Episode 5. Jenny covers a variety of topics, including service centers, rewards programs, book consolidations, product knowledge and more.  Don't miss this insightful e...

Amanda and Kelsey talk about the advantages of being a small, locally owned - maybe even family owned - business. 

In this episode we delve into a crucial topic that is of paramount importance for independent insurance agents: diversifying your book of business to safeguard against the hard market. We are joined by Agency Growth Coach, Christine Lee as she shares her insights on the challenges for personal lines focused agents and tips to get started building a commercial lines book of business.

Learn why video marketing is essential for independent insurance agents, and get practical advice on getting started, script development, technology, and incorporating video proposals, introduction videos, and marketing videos into your business.

This episode explores strategies for effective communication with carriers, including preparation for meetings, understanding declined risks, and getting to the top of the underwriter's pile. We discuss the importance of going straight to the source for information and aligning carrier lineups with marketing strategies for growth and success.

This episode explores how digital strategy and online presence can help achieve goals. We discuss importance of goal setting, quality over quantity, steps to achieve goals using online tools, yearly planning, budgeting, content creation, engagement, and accountability. Learn how each piece works together to build a powerful digital strategy that helps you achieve your goals and stand out online.

Jenny McNulty join us to provide her insights on important questions to ask carrier Marketing Reps.  Jenny was a Marketing Rep for Safeco for 10 years prior to joining Chicagoland SIA. In this episode she provides tips and insights for things your marketing Reps should be providing you.

Giving back to your community through sponsorships, charitable donations, and volunteering are great ways to demonstrate the core values of your agency brand - however, the desire to contribute must be authentic.

Amanda and Kelsey discuss the process for developing your personal brand using examples of their own experience.  They also discuss why a personal brand is important and the role it plays in attracting clients and employees.

Amanda and Kelsey discuss the importance of professional email domains, CRMs, the dos and don'ts of sending bulk emails and how automated emails can improve your client experience.

Amanda and Kelsey discuss common questions Chicagoland SIA members ask Kelsey.  We get into website auditing, SEO strategies and the importance of content creation and story telling for Independent Insurance Agents.