Liberatory Business with Simone Seol

The promise of "personal branding" has become gospel in online business circles. Build your brand, they say. Package yourself for maximum market appeal. But what if this entire approach is not just wrong, but actively harmful to both your business and your humanity? Listen to explore: Why personal brands are a less reliable business strategy than you've been told The crucial differe...

In this final episode of our 3-part series on overcoming your fear of being cancelled for good, we'll explore why "cancellation" isn't real... and even if it is, it has far less power to hurt you than you think. In this episode, you'll learn about: The vast gap between your loudest critics and those who actually make your business work Why critics don't get in the way...

What if everything you think you know about being "canceled" is wrong? Your fear of being canceled is based on two common misconceptions about how the world works. Today I'm addressing those misconceptions with evidence that might surprise you. In this episode: Why being "nobody special" is your superpower — the math behind why cancellation attempts fail for most creators...

The biggest threat to your voice isn't the internet mob.... it's YOU! If you are so afraid of being canceled that you're keeping yourself small, adding 47 disclaimers to every opinion, and editing your every message until it feels nothing like what you really wanted to say... ... let's be clear. You're not being strategic... or professional... or considerate. You're c...

Reality check! Most coaching programs will tell you that building a sustainable business is just a matter of mindset, skills, and persistence.  But the rarely-discussed truth? There are deeper structural barriers at play that make life coaching one of the most challenging ways to earn reliable income. My brother Billy Seol, a software engineer and coach, breaks down exactly why life coaching busin...

Having to go back to working a "normal job" means you've failed in your business? Oh hell no. We're thoroughly debunking that dastardly lie in this episode.   Listen to learn more about: The unholy truth about who created "GO ALL IN" culture - and why it was never meant for you Why having a "normal job" is your unexpected secret weapon in business-building W...

You've probably been told there's something wrong with you: maybe you're "too sensitive" or "too impractical." Maybe one side of you is full of dreamy ideas, and another side of you is hyper-critical and cynical.  All of us come with internal contradictions. Most approaches to personal development ask you to "resolve" them... but what if these tensions...

We're living through some intense times. The U.S. may be rapidly turning into a dictatorship. We're watching genocides, famines, and refugee crises unfold in real time, in almost every continent.  Our message for you? Do not panic. And we have really good reasons why you shouldn't. Listen to this conversation between allyship educator and coach Rashida Bonds and me about how to navi...

In this episode, we're talking about the endless quest for 'more, more, and more' growth and how our pursuit of business growth can actually function like an addiction. Listen to hear more about: Why business growth can literally work like an addictive drug — complete with tolerance, withdrawal symptoms, and that never-ending need for a bigger hit How you know if you've crossed...

The promise of location independence has become the holy grail of entrepreneurial success. But what if our obsession with unlimited mobility is actually disconnecting us from something essential? This episode explores the spiritual and ethical implications of the "work from anywhere" dream. Listen to hear more about: Why the fantasy of complete geographic freedom might be rooted in a fun...

Most sales training treats objections as obstacles to be conquered. This episode introduces a radical shift in how we perceive and respond to the hesitation we encounter in sales conversations. Listen to hear more about: A surprising approach that treats "objections" as valuable information that points to a direction of genuine service rather than obstacles to be overcome The subtle but...

Let's talk about the elephant in the room: how business coaching profits from financial anxiety in an unstable world, and how we can navigate this tension with integrity. Listen to hear more about: The paradox at the heart of business coaching — how an industry can both help people and profit from their deepest fears Why there's no such thing as a "fireproof house" in business,...

I'm sharing something that I've been refining for years working with thousands of entrepreneurs who care about more than just profit. Introducing: the Six Pillars that will allow you to feel like your marketing strategy isn't separate from the tenderest, truest heart and soul of your creative work. This isn't just a clever reframe of conventional ideas. It's a completely d...

I'm not anti-AI. But when you're letting AI drive your creative direction instead of supporting it, your audience can sense it — even if they don't know how to explain it. And it's costing you more than you think. Listen to hear more about: What happens when you let the brilliant chaos of your humanity take a backseat to "optimization" How marketing built on genuine h...

If setting prices for your creative work makes you feel unsure, anxious, or like you're constantly second-guessing yourself — you're not alone. And if you've ever found yourself bouncing between prices, feeling resentful of clients, or apologizing for your rates... this episode is for you. Listen to hear more about: Why "charge what you're worth" is flawed advice (and...

If asking for testimonials makes you feel awkward, self-conscious, or like you’re begging for praise — you’re not alone. And if you’ve ever sat on a pile of glowing testimonials that you don’t quite know how to share… this episode is for you. Listen to hear more about: Why you don’t actually need testimonials to validate your work (and why people still buy without them) The real purpose of testimo...

In this episode, I’m sharing the second part of my series on incongruence in marketing — why it happens, how it became the norm, and how to build a business that works AND actually feels good to run. Listen to hear more about: Why modern marketing is built on insecurity — and how we got here How to spot incongruence in your own business without shame or blame What I call “the third way”: a path th...

I'm diving into one of the most overlooked but critical issues in online business: incongruence. This is  something few people name, but almost everyone feels. When what you're saying on the outside doesn't match what you're feeling on the inside, your audience can sense it — even if they don’t know how to explain it. And it’s costing you more than you think. Listen to hear mor...

Let's about what to do when people copy your work — ouch! Even though it's not fun when it happens, it's still possible to protect your energy, stay focused on your creativity, and keep growing your business without getting stuck in bitterness or overvigilance. Listen to hear more about: Why your best ideas will get copied — and why that’s not the end of the world How to stay ground...

Yes, building "know, like, and trust" matters in marketing...  ,,, but you don't need to be overly personal, pretend to be everyone's BFF, or spill your deepest secrets! Listen to hear more about: How "know, like, and trust" is actually created in both consumer products and personal services When you actually need to build relationships, as opposed to having a product...

Let's talk about how white supremacy fuels the toxic "endless growth" mindset in business, and offer a healthier three-dimensional framework based on natural limits that transforms how we define success. Listen to hear more about: How white supremacist business frameworks are built on endless, limitless growth - and why that's directly connected to histories of colonization and...

I'm trying something new! I'm sharing excerpts from raw, unedited 1:1 coaching conversations from inside my teaching hub, HOME.  On this episode, we explore questions like: What do I do when the work I do feels frivolous when so many people in the world are in trouble? How do I show up on social media when I don't even want to look at other people's stuff? My clients have graci...

I've been nervous to say this so far, but here goes... Some of the biggest frustration I feel comes from watching people who are already "established." Because I know there's MORE there. (And deep down, they know, too.) In this bonus episode, I talk about how the comfort of "what's working" can be the exact thing that holds you back from your biggest work and sou...

I’m pulling back the curtain and giving you an exclusive sneak peek into something deeply personal and foundational to my upcoming program, T ruth or Dare .   This episode features an audio excerpt from the Pre-game Workbook — the part most business programs completely ignore. We’re talking about a concept that will change how you see yourself and your work forever: the difference between your pro...