LEXclusive -- A Law Firm Marketing Podcast by PaperStreet Web Design and Marketing

Google is flipping the switch. With "AI Mode" soon becoming the default search experience, the traditional "10 blue links" are taking a backseat to AI-generated summaries, interactive answers, and curated topic overviews. What does this mean for your marketing? The classic mindset of fighting for the "#1 ranking" is officially evolving into a battle for overall digita...

Is AI content a shortcut to the top of Google — or a quick way for law firms to lose visibility altogether?   In this episode, PaperStreet Web Design breakdown a major 2026 study from Search Engine Land that addressed the rise — and rapid decline — of AI-generated content in search results.   If your law firm is using ChatGPT, Gemini, or other AI tools to scale content, this is data worth paying a...

The days of simply fighting for "Page One" are over. In this episode, PaperStreet Web Design and Marketing explores the radical shift from traditional search results to Answer Engine Optimization (AEO) . For law firms in 2026, success isn't only measured by where you rank, but by whether AI models—like Gemini, ChatGPT, and Perplexity—cite you as the definitive authority. Our team bre...

In this episode, the team at P aperStreet Web Design and Marketing breaks down the critical 2026 CCPA/CPRA updates that every law firm and high-revenue business must address to avoid massive penalties. We dive into the new "Equal Energy" rule , the death of implied consent, and the specific thresholds that trigger these strict requirements. In this episode, we cover: The "Equal Ener...

Episode Summary: Is AI making traditional law firm websites obsolete, or is your digital presence more valuable than ever? PaperStreet Web Design breaks down what attorneys need to know about the shifting legal landscape. We aren’t just talking about "robots building sites"—we’re discussing how AI search engines are scraping your data right now to give potential clients advice. Are you p...

Is AI changing how potential clients find your law firm online? Does traditional SEO still matter in an AI-powered search world? The short answer: yes to both. In this episode, the PaperStreet team break down how AI is reshaping search behavior and what that means for law firm marketing. You’ll learn how modern SEO strategies influence visibility in AI-driven results, how search engines are evolvi...

In this episode of LEXclusive , the PaperStreet team shares practical, budget-friendly marketing ideas that every attorney can use—especially solo and small firm practitioners. You don’t need a big budget to make a big impact. We break down what actually works, what to skip, and how to get the most from every marketing dollar. We cover: • Low-cost digital marketing tactics • Simple website updates...

Is your firm falling for these attorney marketing myths? Too many law firms waste time and money on strategies that don’t work—because they’re built on myths. In this episode, PaperStreet Web Design & Marketing breaks down the Top 10 Attorney Marketing Myths , from misconceptions about AI and SEO to the truth behind website theme builders . Tune in to discover what really works, what to avoid,...

Nothing makes us happier than seeing our clients light up with excitement over a new website design. That kind of reaction is often overlooked—but it’s exactly the response your website and marketing should inspire in potential clients. In this episode, we dive into how to make your marketing more fun —without ever being unprofessional or gimmicky. Fun marketing means adding creativity, personalit...

We sat down and chatted with Jay Stafford – a long-time client of ours and the founder of The Law Firm of J.W. Stafford. Jay talks about how his marketing success with PaperStreet led to the growth of his law firm as well as offers attorney marketing and practice management tips that willresonate with firms of all sizes.

Despite its proven value, many attorneys still hesitate to fully embrace social media marketing. And those who do often fall into common traps—posting only generic updates or highlighting just wins and awards. In this episode of the PaperStreet Web Design and Marketing podcast, LEXclusive, our team breaks down the key categories of social media posts that every law firm should be using to build tr...

Owning a website doesn’t mean that you need to become an expert in website technology or development. Thatsaid, there are certain concepts that are vital for attorneys and other website owners to understand in order to make sure their website is running smoothly – and by the right team. In this episode of LEXclusive , the podcast by PaperStreet Website Design and Marketing , we outline web tech fo...

Search engine optimization (SEO) and pay per click (PPC) campaigns are highly valuable marketing options for businesses, law firms and other professionals. Though both lead to significant conversions, SEO and PPC are very different in terms of their strategy and reach. In the latest episode from PaperStreet Web Design and Marketing , we break down the pros and cons of each strategy to help you sel...

In this podcast episode, the team at PaperStreet Web Design and Marketing focuses on the importance of reviews, but more importantly, we provide an overview of review management for professionals. Learn why you need reviews, what to do when you receive a negative review and how to collect more feedback from your clients.

Unless you have a DIY website, most of the technical work done to a professional website should be left to trained developers. That said, there are still some great, free webtools out there to help you with your site. In this episode of our podcast, PaperStreet Web Design and Marketing outlines the top 10 tech-related tools for your website that can help you analyze and improve your site.

Creating your own web content can be one of the easiest marketing options attorneys and professionals can pursue. You're certainly an expert in your field, so use that knowledge to create engaging and informative posts for your past and future clients. In order to make the content creation process less daunting, PaperStreet outlines the top 10 web tools to use to help you craft the material an...

Google Ads may seem easy to set up, but it's not as user-friendly as it appears. Getting the highest ROI requires more than just clicking 'launch.' In this episode of PaperStreet's podcast , our team breaks down the top 5 tips to maximize your ad spend. Learn how to target the right keywords, optimize your campaigns, and avoid costly mistakes. Prefer to watch on YouTube? Click here...

Content writing for your law firm’s website is nothing like how an attorney usually writes. You need to be able to engage with your clients, answer their questions and format your content in a way that fits what search engines and AI are looking for. With that in mind, PaperStreet's host, Nancy, is joined by our Content Director, Allison, to discuss the top 10 most important tips to keep in mind.

Yes, the appearance of your website is important, but there are many other telltale signs that your website needs an update. In this episode of PaperStreet's podcast, our host Nancy interviews our Web Director and Creative Director to discuss some important technological and marketing-related reasons to refresh your website’s redesign.

Many law firms have had some experience with SEO or at least know the basic principles. In this episode of LEXclusive, however, we build upon that knowledge by outlining higher-level SEO concepts and explain how to utilize them on your website. Podcasts episodes also available on YouTube .

Working with attorneys for over 20 years, PaperStreet is carefully monitoring the use of AI in the legal industry. While not all options will lead to marketing or legal success, PaperStreet was impressed with the efforts of Parambil . Our host, Nancy, interviews Parambil CEO Sara Dwyer to better understand how AI can assist with how attorneys can review medical records for their claims

Google Analytics is a free program that allows you to monitor your website’s performance for things like traffic, SEO date, conversions and more. PaperStreet’s team created this show to walk you through the most important data for attorneys and business owners to review. If you prefer to watch the video, check out our YouTube channel today: https://www.youtube.com/watch?v=PFA3EVk3aA0&t=15s

Believe it or not, starting a podcast for your law firm is one of the lowest cost and easiest marketing strategies you can do. Listen to PaperStreet Web Design 's podcast as we provide all of the information attorneys need to get your show started and how to write the best scripts.  

Blogging is one of the most important marketing techniques a law firm can utilize. From SEO benefits to encouraging repeat site visitors, there is a host of benefits to regularly publishing your posts. As lack of ideas is often the key reason for infrequent posts, our host Nancy is joined by members of PaperStreet’s content team to present you with 10+ ideas for great blog topics.

At PaperStreet Web Design & Marketing , we’re quick to tell our clients how effective a search engine optimization (SEO) campaign can be. With keyword research, content optimization, blogging, technical work and link-building, it’s also one of the most well-rounded marketing techniques. That said, SEO does have inherent costs that come with a successful campaign, and this podcast episode outli...