Level Up - From Agent to Entrepreneur

Real estate comes with it’s fair share of challenges no matter what market we’re in, but there’s a big difference between primary and resort markets. However, that’s not to say agents can’t make the transition from one to the other.    What do agents need to know before making the jump from a primary location to a vacation destination? What are consumer expectations in resort towns and how do they...

The prospect of attaining financial freedom is what got most of us into this business, but very few real estate pros have been able to turn that dream into reality.    Unfortunately, many of us are going about the business the wrong way, and as a result, we’re keeping ourselves on the hamster wheel indefinitely.    How can we start taking steps that bring us closer to our goals and root out the th...

In a metrics-obsessed industry, it’s super easy to attach our idea of success to grand numbers and achievements. Unfortunately, this approach can do more harm than good.    In our book, the numbers are insignificant. The process is what we should be obsessively fixated on.    When our vision of success is tied to what we do every single day, the extraordinary results we seek take care of themselve...

When real estate agents hear the term “market shift”, we usually brace for a market crash, but what if it’s more subtle than that?    When huge shifts happen, there are always leading signs and indicators. Over the last few months, there’s been a noticeable change in the conversations buyers and sellers are having, and agents should pay attention and adjust their approach.    What are buyers and s...

Unbelievable success in business is a byproduct of discipline, focus, skill, consistency, work ethic and habit, but the result isn’t what’s extraordinary or commendable.    What we should celebrate is the ability to follow a simple process consistently, even in the face of boredom and the lure of shiny, new things.     How do we relentlessly get better at the ordinary activities that lead to succe...

Building on the right model and focusing on the right metrics is the key to getting the early wins, and setting yourself up for a profitable future. Success isn’t just about a return on investment, it’s about a return on your time. In a volatile market, net cash flow and a steady ship is more important than appreciation and big numbers.    In today’s episode, we’re joined by a real estate entrepre...

Real estate agents are great at generating money in hot markets, but when it comes to keeping it in down markets, not so much.    Where are we going so wrong, and how should we be switching up the strategies we’ve used until this point? Is it even possible to stay in a strong financial position in any market?   In this episode, America’s #1 Money Mentor, Chris Naugle shares why if we want to get t...

Building a successful business isn’t easy, but those who reach the top would agree that it’s all worth it in the end. The only question is, where do we start?   What are the first steps towards building a flourishing organization, and what are the pitfalls we need to navigate? Is there ever a single path to success, or do we need to tweak our approaches, every step of the way?   In this episode, C...

The smartest real estate team leaders aren’t just thinking about what’s happening now, they are obsessed with positioning themselves for the future.    To be relevant over the next decade, we have to think beyond the traditional role of a real estate company. The successful brokerage of the future has to build a conglomerate of value by focusing on the most pressing needs of the agent.    How can...

For the past few decades, brokerages have been the mainstay of the real estate business, but as the industry goes into a renaissance, that’s set to change.   Why are so many agents shifting from brokerages to teams, and from teams to ‘team-erages’? Which organizations are most likely to last in the long term, and what can we do to retain more of our agents, regardless of the model we choose?   In...

Many agents have the desire to start their own businesses, but they just don’t have the confidence to take the first steps. What will it take to change that?   What are the key things agents need to know before becoming business owners? Is there anything we can do to prepare? How can we ensure that once we do have our own businesses, we keep seeing great results in the long term?   In this episode...

Internet leads are not referrals, and just because someone clicks our content doesn’t guarantee their business. The question is, how do we convert them?    What does it take to turn an internet lead into a client? How can we bridge the gap from a click online to connection offline?   In this episode, National Sales Director at BoldLeads, Paul Diaz shares his foolproof formula for conversion.    Wh...

Real estate affords more opportunities for success than any other industry, and even newbie agents can make their dreams a reality in a short space of time. That being said, it can feel a little daunting diving into the space as brand new agents.   How can first-time agents supercharge their results and get on the fast track to success? Once we’ve made a splash in our early days, how do we keep up...

With the market as hot as it is, many would-be sellers are choosing to become FSBOs instead of listing with agents. How can we get them to reconsider?   What do agents need to do to prove their value to sellers in a time when everyone feels like they can go it alone? Are we bringing something special to the table?   In this episode, the ,Founder of SalesX Training, Jackie Kravitz shares how to tur...

Over the past few years, favorable market conditions have lulled agents into a false sense of security, and that's why the thought of "zero inventory" is so frightening.    However, the idea that there's nothing on the market is a mindset issue more than a fact, and if we can switch up the way we think, we'll thrive no matter what happens.    What should our thought processes look like, and how ca...

There’s a lot of talk about us being in a ‘zero inventory’ market, but a quick look around will show that there’s no shortage of transactions taking place. Homes are still being bought and sold, and it’s possible to not only survive but thrive in this market, as long as we’re willing to tweak our strategies.   What changes do we need to make to our existing business models during this period? What...

Making the jump from agent to entrepreneur isn’t always easy, especially when we don’t have hands-on leadership experience. However, with the right guidance, there’s no reason why we shouldn’t become revered leaders in our own right.    The question is, where do we get that guidance? Where can we learn the skills required of great leaders, and how can we implement them effectively in our businesse...

Many agents feel apprehensive about getting into the investing side of real estate, and the current competitiveness in the market doesn't help those hesitations.    However, for those who are willing to leap, investing could be the thing that takes their business to the next level.   How does an agent make the shift to an investor? Can we use the investment side of things to bolster our existing r...

Many agents shy away from listings, purely because they’re often difficult to work with. However, if we can remove the obstacles, there’s no reason why we can’t build booming, listing-based businesses.   The chief reason listings are so tough to work with is not everyone feels comfortable putting their homes on the market. That being said, even when homeowners are nervous to list for whatever reas...

The pandemic changed multiple things about our lives and businesses. The real estate businesses that have thrived through this were prepared ahead of time and focused on the right things.  While some businesses have had to reinvent themselves completely, others only had to make small adjustments. The goal isn’t to focus on the shiny objects, it’s to create a scenario where we don’t have to stress...

Many young agents see their age as a barrier to success, but it doesn’t need to be. We can achieve anything we put our minds to, regardless of our level of experience.   Still, getting started in real estate comes with its challenges. How can we navigate those and go on to make our dreams a reality?   What are the objections commonly faced by younger agents, and what can be done to overcome them? ...

By now, most agents are aware of the benefits of using video. However, far too many are still shying away from implementing it in their businesses.   Recording a video for the first time is a simple step, but if we’re not sure how to do it, it can be daunting. What kind of content should we be creating, and who should we be sharing it with?    How can we overcome our fears of the unknown and take...

Most agents are more focused on generating new leads than getting more out of the leads already sitting in their databases.    This is an expensive mistake.    As buying leads becomes more costly and pressure from industry disruptors mounts, dialing in our conversion is the low hanging fruit for growing our businesses and making more money.     Effective conversion doesn’t just happen, it’s a syst...

Most experienced real estate investors agree that their only regret is not holding onto their properties for longer, and for good reason. Investing is one of the best ways to build wealth, so as agents with industry expertise, we should be diving in head first!   However, many agents are holding back. What’s causing them to hesitate, and how can they work through their concerns?   Many times, it a...

The best way to thrive in a reactionary business like the one we’re in is by taking control wherever we can, and the first place to get started is with our days.   Far too often, real estate professionals fail to meet their goals because while they’re busy round the clock, they’re not always doing the activities that count.    Focusing our energies on high dollar-producing tasks is vital for succe...