Greg Harrelson - Real Estate Broker, Entrepreneur & Coach
Level Up - From Agent to Entrepreneur
Featuring masterminds with real estate leaders, coaches and influencers PLUS eye-opening strategy sessions with up-and-coming agents, you’ll learn exactly how to go from Agent to Entrepreneur.
Author
Greg Harrelson - Real Estate Broker, Entrepreneur & Coach
Category
Podcast website
Latest episode
Jan 8, 2026
Where to listen?
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Episodes
The Fast Track to Success: Outbound Prospecting, Moving Your Business to Another Town & Chasing Transactions w/James Festini 14.12.2017 35:30
A lot of agents focus too too heavily on how much they are earning, rather than the number of transactions they are doing. Why is this a big mistake? How do you do outbound prospecting in high volumes? How can you undermine your competition to become the top agent in your market in 5 years? On this episode we talk to the Beast Mode prospector himself, James Festini. There’s only two ways you’re go...
Likeable Influence: How to Use Content to Drive Millions in Revenue w/Dave Kerpen 07.12.2017 31:02
There’s very little content creation in local markets in the real estate field. How does good content marketing set up your authority and generate long-term business? What drawback of sales does content solve instantly? How does good content get lost in bad titles? On this episode, we are joined by best-selling author and content marketing guru, Dave Kerpen, who shares his practical tactics to bec...
How to Build a High Retention Profit Machine with Leverage & Recruitment w/Jon Cheplak 30.11.2017 45:00
We’re in the most over-trained and over-skilled business, but people still aren’t doing what they need to do to succeed in real estate. What’s holding people back from growing in the business? How do you transition from managing people to managing the systems that manage the people? Why does everything start with trusting yourself? On this episode, we are joined by superstar coach, Jon Cheplak who...
Ready, Fire, Learn: Leadership, Building Emotional Fitness and Succeeding Through Other People w/Adam Hergenrother 21.11.2017 42:02
Most entrepreneurs think the best way to learn is to consume as much knowledge as possible, but the greatest learning comes from taking aim and getting into action. Why is “failing forward” such a powerful teacher? Why is it so important to hire an assistant now, instead of later? On this episode, we are joined by Adam Hergenrother who shares the mindsets, actions and behaviors that have been inst...
How to Lead at a Higher Level w/Tom Cafarella 16.11.2017 53:00
A lot of team leaders make the mistake of obsessing over who is consuming their coaching content. What metric should you actually be paying attention to? How do you get people on your team to buy into your coaching? If you want to level up, do you bring on more people or do you go deeper on training the ones you have? On this episode, we are joined by Tom Cafarella to discuss how he can get his br...
How to Eliminate Resistance to Prospecting & Lead Generation 09.11.2017 15:02
People are looking for a method of lead generation and prospecting that feels comfortable to them. However, this comfort is dictated by bias---not reality. How do you get inspired to make a breakthrough in your resistance to prospecting? Why do people struggle to say they are salespeople? How do you use contribution to get over the monetary motivation? On this episode, we discuss the real reason p...
How Kevin Mills Did 40 Deals in His First Year & 180 Deals His Third Year While Working Sellers 26.10.2017 36:11
For most people when the market drops, their cash flow also drops. How do you build a business that can allow you to prevail through a downturn? Why is it so important to learn the steps of business the right way? How do you make sure you’re reserving enough time to work on the business and generate leads? On this episode we are joined by Kevin Mills who shares how he’s been able to continuously d...
Distractions, Momentum & Opportunity: How To Clean Up in a Distracted Market 12.10.2017 25:15
With everything happening in the world right now, the consumer is more distracted than ever. How can this cause a shift in momentum in the market? How do you offset the potential losses? How do you bring attention back to what’s important and have the right conversations with your clients? On this episode, we discuss how to maintain momentum, even when people are focused on everything that’s happe...
How to Build a Listing Machine That Takes 20+ Listings a Month w/Hoss Pratt 28.09.2017 43:04
Real estate is changing. How do we evolve and position ourselves for what’s to come? What systems are critical if you want to build a listing machine that gives you a steady supply of leads? How do mindset, marketing, systems, and conversion play into building a powerful listing machine? On this episode, we are joined by top producer and author, Hoss Pratt, who shares on building a machine that ge...
Fanatical Prospecting & Sales EQ w/Jeb Blount 14.09.2017 34:08
A lot of people in real estate hate to be known as salespeople. How do you become a salesperson known for being caring not manipulative? Why is cold calling still alive and well? What is sales EQ and how is it effective when it comes to getting the results you desire? Why is tracking your time so powerful? On this episode, we are joined by author, speaker and sales expert Jeb Blount who shares ins...
Building a Team of Part-time Agents and Finding the Right CRM w/Mike Ferrante 31.08.2017 39:26
It’s easy for teams to overlook the importance of good on-boarding. What are some reasons to make sure you do it effectively? How do you choose the right CRM for your team? How can part-time agents be a part of your team? On this episode, we talk to Century 21 Team Leader Mike Ferrante who shares how his team has leveled up. We’re using every bit of technology we can get our hands on. -Mike Ferran...
The Mindset Required to Go from Bust to Boom w/Terry Swanson 10.08.2017 43:51
When people have too much confidence, disaster shows up. How do you make sure you’re growing for the right reasons, and not scaling up to your detriment? What is the right way to invest in more time for yourself? How do you make sure you rise up when things aren’t going well? On this episode, we talk to top C21 broker Terry Swanson about building a sustainable organization. It’s not about growing...
From Buyer Agent To Listing Agent: Making the Jump w/ Jeff Lesley 27.07.2017 38:24
Ever wondered if you could make the transition from Buyer's Agent to Mega Listing Agent? In this episode, Jeff Lesley shares how he made the transition from overworked buyer's agent to a listing controlled business AND how he is now only earning more income while enjoying more time off. The best thing about Jeff is that is explains how simple the transition is when you make the commitment. If you'...
The Art of Relentless Prospecting 13.07.2017 37:36
Many real estate agents prospect for appointments but end up fearing the appointment itself. Why is that? How can we overcome our fear of rejection and make it work for us? Can building a boring day-to-day life really make us successful? In this episode we reframe rejection and boredom as the key to success. If you will go ahead and master the listing presentation first, then you're excited to mak...
Simple & Powerful Systems To Run a Legitimate Real Estate Business w/Todd Tramonte 22.06.2017 55:40
There is value in treating your team like your own clients. How do you bring world class value to the people who work for and with you? What is the agent-in-training program and how does it help people find their roles? What are the three pillars you can build into your team recruitment? On this episode, we are joined by Todd Tramonte, who shares on team management and using radio as a direct resp...
How to Get Over 30 Listings a Month Without a Single Outbound Call w/Jan Pitman 08.06.2017 44:17
The three reasons people get into business are the very three reasons they fail out so quickly. How do you make sure the freedom actually leads to productivity? How do you find your highest leverage when it comes to time? Why is it so necessary to commit to some kind of schedule? On this episode, Jan Pitman shares her expertise and goes into detail about going from agent to entrepreneur. "Not ever...
The Race to Contact w/Pat Hiban 25.05.2017 34:40
A lot of leaders don’t want to create leaders because the attention will go away from them to other people. Why is it so necessary to be driven by developing talent, and how can you make sure the information and value you’re giving translates to execution? On this episode, Pat Hiban joins us to discuss upholding culture in virtual teams, how lead generation has changed, and the power of taking you...
600 Deals a Year: Jeff Cohn on Leadership, Accountability & Building the #1 Team in his State 11.05.2017 49:22
Many agents still mistakenly think they need to negotiate the best commission splits. What is missing from this conversation, and how can team leaders make sure there’s more on the table? How do you serve your agents and provide a workplace of value? On this episode, we talk to Jeff Cohn, who shares how he grew his team, agent accountability and building a business around what matters in your life...
From Top Producer to Business Owner w/Juan Martinez 14.04.2017 38:19
If you’re not careful with the growth metric you use, your business might take the wrong direction. What is the true measure of success for a good team? How does a home environment negatively affect production and income? What does it take to develop a real estate career that’s worth owning? On this episode, Juan Martinez shares his growth and management strategies, and how he successfully went fr...
How Brendon Payne Leveled Up From New Agent to Successful Entrepreneur 07.04.2017 35:59
Scaling a business requires leverage of skills, technology and people. Why is long-term, recurring business all about monetizing that no’s? What are the biggest challenges in the transition from agent to business owner? Why is a growing business usually staff heavy? On this episode, Brendon Payne shares the systems he implemented when he went from the corporate world, to agent with no inventory an...
1 BIG Mistake Agents Are Making In Their Real Estate Marketing w/Dobbin Buck 30.03.2017 43:42
Most real estate agents are using too broad of a stroke in marketing. Do you know what specific things you need to be successful with your marketing? How does leverage fit into your mission to level up? On this episode, Dobbin Buck discusses the marketing opportunities agents are missing, and the ways to use technology to target the right people more effectively. Creating great ideas is just being...
Chat-Bots, Facebook Messenger, ISA's & The Future of Real Estate Lead Gen w/Michael Reese 16.03.2017 41:51
The most left out client in the relationship management conversation is the home owner. How do you own that relationship, and apply a strategy towards winning the crowd? What is digital custody, and how does it help agents design a customer experience? On this episode Michael Reese talks simplifying your value prop, using bots to have strategic conversations and expansion through geo-targeting. Yo...
Becoming #1 in Your Market: Danny Morel on Leadership, High Performance & True Success In Real Estate 02.03.2017 40:25
Danny Morel thinks BIG. But it all starts with the fundamentals. As Greg pointed out, no matter whether you call it team building or expansion, it’s all just a business. Between the years 2011 and 2016, Danny’s Intero organization went from 110 units to 2,730 units sold. How does Danny recruit an average of over one agent every day to his Intero offices? In this episode, Danny shares some of the k...
How To Close 74 Straight Listing Appointments w/Century 21’s Multi-Year Top Agent in the World Dave Abdallah 16.02.2017 31:28
Pre-qualification scripts are one of the most misunderstood processes in real estate. Why aren’t agents using them? How do you use accountability to work at a higher level? What is the difference between objections and conditions? On this episode Dave Abdallah goes deep on working efficiently and effectively, taking listing appointments at his office and his “always-be-calling” philosophy. People...
The Race to Relevance: Why Relevance to the Consumer is the Key to Scale, Team Building & Expansion w/Century 21 CEO Rick Davidson 02.02.2017 46:48
There’s a lot of momentum around teams and scalability right now, but is this conversation giving enough attention to relevance? Are you building a real estate business on the right foundation? On this episode, Century21 CEO, Rick Davidson shares valuable insights on real estate teams, leadership at a global scale, and why everything comes down to relevance to the consumer. How do we stay nimble...
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