Level Up Creators Podcast

In this episode of the Level Up Creators podcast, Amanda Northcutt interviews Amelia McGee, a real estate mogul and co-founder of WIRED, a community for women investors. They discuss Amelia's journey into real estate, the importance of community building, and the strategies she used to grow her business. Amelia shares insights on time management, hiring, and the significance of taking action over...

In this episode of the Level Up Creators podcast, Amanda Northcutt interviews Tim Grahl, CEO of  @StoryGrid , discussing his journey in building a successful business and the challenges faced along the way. Tim shares insights on the importance of understanding customer needs, the iterative process of learning and experimentation, and the significance of mindset and personal growth in achieving su...

In this episode of the Level Up Creators podcast, Amanda Northcutt speaks with Stephanie Schwab, founder and CEO of Crackerjack Marketing, about the significance of personal branding on LinkedIn. They explore Stephanie's journey in marketing, the importance of having a 💪strong personal brand, and how to effectively 🪜 build a following on LinkedIn. Stephanie shares common mistakes people make whe...

In this episode of the Level Up Creators podcast, Amanda Northcutt and Bruno De Figueredo discuss the essential components of a tech stack for creators. They explore the importance of understanding the customer journey, selecting the right tools, and avoiding common pitfalls. Bruno shares insights on the role of AI in enhancing tech stacks and emphasizes the need for simplicity and organization in...

In this episode of the Level Up Creators podcast, Amanda Northcutt interviews marriage influencers and experts, Elisa and Tony DiLorenzo, who share their journey of building a successful creator business over the past 15 years. They discuss the evolution of their podcast, the importance of community building, and the lessons learned from early events. The couple emphasizes the significance of bein...

In this conversation, Amanda Northcutt interviews Gina Bianchini, the CEO and founder of Mighty Networks, about the future of AI and membership communities. They discuss the definition of community and how it differs from social media, the power of network effects in building engaged communities, and the importance of focusing on the people you serve and the transition they are going through. They...

Amanda Goetz, a two-time founder and four-time CMO, shares her career journey and why she decided to niche down into productivity. She discusses the importance of having a growth mindset and determination, which she learned from her experience as an athlete. Amanda also talks about the impact she wants to make in helping ambitious working parents achieve success without burning out. She shares her...

In this conversation, Amanda Northcutt interviews Catherine McGarvey, a marketing expert with over 25 years of experience. They discuss the importance of talking to customers and using their insights in marketing. Catherine explains that understanding customers helps businesses grow and sell more effectively. She emphasizes the limitations of surveys and the value of qualitative data obtained thro...

Yasin Mamary, a successful content creator and entrepreneur, shares his journey from musician to homeless to building a thriving creator business. He emphasizes the importance of understanding oneself and finding an environment where strengths are maximized and weaknesses are minimized. Yasin discusses the challenges of monetization, including the pressure of brand deals and the need to balance sp...

In this episode, Amanda interviews Sam VanderWielen, an attorney turned entrepreneur and legal educator, about legally protecting and growing businesses. Sam shares her journey from being a corporate lawyer to starting her own legal templates business. She emphasizes the importance of setting up legal paperwork correctly from the beginning and highlights the non-negotiables, such as registering yo...

Amanda and Matt discuss the importance of publishing a book for creators and thought leaders. They debunk the myth that self-publishing is less legitimate than traditional publishing and highlight the benefits of self-publishing, such as ownership and flexibility. They also explore how a book can help creators expand their reach, establish authority and credibility, and serve as a lead magnet. Mat...

Loni Brown, founder and CEO of Wholesome Nest, helps modern career-oriented moms reduce overwhelm in motherhood by detoxing and decluttering their lives using simple systems and habits. She is passionate about guilt-free motherhood and believes that moms can pursue their goals and interests while being good mothers. Loni's 5D method includes discovering personal values, decluttering physical and m...

In this episode, we dive deep into the world of camera confidence with XayLi Barclay, a renowned Camera Confidence Coach. XayLi shares her inspiring journey and expert insights on overcoming the fear of being on camera. We explore the psychological barriers like imposter syndrome and self-doubt that often hold us back, and the mindset shifts required to conquer these challenges. XayLi also offers...

Lenka Šilhánová, an actor, writer, and content marketer, shares her journey as a creator and her experience with burnout. She accidentally became a creator when her blog documenting her journey to become an actress gained traction and led to opportunities to write and teach actors about social media.  Lenka experienced burnout gradually over time, not realizing the toll it was taking on her mental...

In this episode, we interview Mark Stiving, a pricing strategist, on how to properly price products and services in the creator economy. They discuss the importance of value-based pricing and the different pricing models that can be applied to digital products. They also explore how to determine the value that a membership community provides and the steps to identify and articulate the problem, so...

Michelle Dew, founder of Cultivate Your Space, shares her unique path to finding her passion in interior design after experiencing trauma. She emphasizes the importance of intentional and meaningful physical spaces in our lives. Michelle started her business by offering free and low-cost services to gain experience and build a portfolio. She also hosted workshops to attract clients and capture ema...

Daniel Elizalde, a former Silicon Valley executive turned digital creator, shares his journey of transitioning from a successful corporate career to running his own business. He started by writing a blog and sharing his thoughts on technology and product management. This led to teaching at Stanford University and eventually creating online courses. Daniel emphasizes the importance of developing a...

In this episode of the Level Up Creators podcast, host Joyanne Howell interviews Karen Delgado, a luxury travel creator and marketing consultant. Karen shares her journey from starting a fashion blog to transforming it into a successful travel blog and eventually selling it. She discusses the challenges she faced as a self-taught creator and the importance of setting boundaries for mental health a...

In this podcast episode, Amanda Northcutt and marketing educator Micah Larsen delve into the unique challenges female entrepreneurs face, offering actionable strategies to overcome limiting beliefs and harness the power of community for sustainable business success. 🧋 Quick Links: Podcast ➔ https://www.youtube.com/playlist?list=PLNC25uLqZnsldOz2AHSS-JwJ2fj2aN5YZ Website ➔ https://welevelupcreator...

Amanda Northcutt, founder and CEO of Level Up Creators, engages with Brennan Woodruff to explore the impact of AI on the creator economy. Brennan brings his expertise from GoCharlie.ai and a background in finance and technology to demystify AI and its potential for content creators. 🔑 Key Highlights: Brennan Woodruff's Journey: Discover Brennan's background in finance, technology, and his work wi...

In this episode, Amanda Northcutt talks with Lucy Cullen , an award-winning environmentalist and entrepreneur, about building and scaling businesses while navigating chronic illness, fostering a success-oriented mindset, and developing impact-driven businesses. Key Topics Discussed: 1️⃣ Navigating Chronic Illness in Entrepreneurship: Lucy's journey through unexpected health challenges during COVID...

In the second part of our discussion with Casey Hill from Active Campaign, we dive into advanced strategies for social media growth and practical applications of AI in marketing. Casey shares his expert techniques and insights that have significantly enhanced online engagement and follower growth. 🔑 Key Highlights: ✨ Innovative LinkedIn Strategies: Casey explains his multi-angle approach on Link...

Welcome to the latest episode of the LevelUp Creators Podcast! Join host Amanda Northcutt, founder and CEO of Level Up Creators, as she welcomes Casey Hill, the Head of Growth at  @ActiveCampaign , for an insightful discussion on the impact of AI and email marketing in the creator economy. In this episode, you'll discover: 📧 The Role of AI in Email Marketing: Learn how artificial intelligence is...

In this episode, Amanda and Jen Matichuk discuss various aspects of building successful memberships for creators. They cover topics such as understanding your audience, pricing strategies, merchandise integration, and the importance of engaging with your audience. Key Takeaways: Engaging with your audience is crucial for building a successful membership. Pricing page psychology plays a significant...

In this episode, Amanda interviews Megan Lightcap , a venture capitalist specializing in the creator economy. They discuss the criteria Slow Ventures looks for in creators to invest in, the importance of building sustainable businesses, and the power of cash and A+ operators in a creator-first business. Key Points Slow Ventures looks for creators who are category-specific and have real commercial...