Let's Talk Resale

It’s been a week for resale. First, fast-fashion giant Shein launched Shein Exchange, a peer-to-peer resale platform powered by Treet as reported by Forbes. Then, H&M launched their take on resale, Re:ware also peer-to-peer and powered by Reflaunt. And finally, Zara announced plans to launch a resale site on November 3rd. In understanding what just happened, let’s look at the incredible simila...

Welcome to the first episode of our new series: Amplify Our Voices. A space where we investigate and educate on what is happening to our planet and communities so we can collectively work together as individuals and companies to drive change. Amplify Our Voices for Pakistan: How Consumers and Brands Should Calibrate Efforts Toward Climate Emergency The catastrophic floods that have struck Pakistan...

The best piece of the week was @Joel Makower’s, “How to Greenwash Like a Pro.” It’s worth a read. While it is satire, Joel’s larger points play out across the resale news this week. We are witnessing an industry that continues to accelerate around a customer shift to buying used, look no further than the Poshmark deal. This in turn creates a competitive environment with independent marketplaces, a...

The Resale Edit: Fast Fashion, Is (Sadly) Doing Just Fine “As inflation rises, fast fashion proves more tempting” was Glossy’s headline for an insight article this past week. It highlights a new Shein competitor, the Chinese ultra-fast fashion company Pinduoduo, which allows customers to buy thousands of dirt-cheap styles released every week. It’s already been downloaded more than 400,000 times. I...

The Resale Edit: What Brands Should Consider When Building A Resale Program The only place to start this week is the Charnard’s decision to give 100% of Patagonia to a trust and holding company charged with manifesting Patagonia’s mission: to save our home planet. There are few leaders that live their values with the willingness to discard and invent new structures for the times–Patagnoia’s IronCl...

The Resale Edit: Weekly Edition #4 How Can Brands Address Scope 3 Emissions Through Circular Models? Selfridges put a climate stake in the ground–and it was a big one: Reduce scope 3 emissions by 2030 and transition 45% of the business to circular models such as resale and rental. Why is this a big deal? First, let’s define Scope 3. Scope 3 emissions are the indirect emission from activities typic...

The Resale Edit: WeeklyEdition #3-This past week we saw the launch of three new brand resale platforms: Michael Kors, Marimekko, and PrettyLittleThing (PLT). Dicks Sporting Good expanded a local trade-in program, Amazon invested in Cashify, an Indian electronics trade-in marketplace, Trove reached 700 U.S. stores with trade-in technology and The Cut gave us a not-so-nice peak inside The Real Real....

The Resale Edit: Weekly Edition #2- The hot news this week was Farfetch’s option to acquire Yoox/Net-a-Porter from Brand House, Richemont. Richemont had to exit this business but Farfetch is the real winner. This is a game changer for Farfetch, already a leader in digital luxury, now folding in their largest competitor, Yoox/Net-a-Porter. The additional customer data and influence this gives Farfe...

The Resale Edit: Weekly Edition #1- Kaley Roshitsh’s WWD article on Thrifting reminds us that while the lion's share of resale is online, the 25,000 US physical thrift stores still make up a bulk of the resale industry. She also highlights the growing value and importance of well-made items in the greater cause of sustainability in the past few decades. Tommy Hilfiger's launch of their resale site...